Henry Shen Email & Phone Number

Shanghai

- Developed strategic visions that drove significant business growth for clients across diverse industries, including healthcare, electronics, personal care, sports, nutrition, etc.- Leveraged internal and external partnerships to co-create integrated omnichannel marketing campaigns, ranging from global brand launches to locally-driven initiatives.- As a member of Global Strategy Leadership Council, bridged the gap between global and local strategic capabilities to meet evolving market needs. w Led digital transformation initiatives to deliver media-neutral solutions for the post-digital era, driving innovation both internally and externally.- Piloted and commercialized innovative strategic and digital products, such as EPIC (an end-to-end platform for insights and creativity), the Performance Marketing Playbook, and Private Traffic, to adapt to a dynamic marketing landscape.- Led a team of 10+ highly skilled planners specializing in branding, digital, performance, and science across offices in Shanghai and Hong Kong.- Contributed to thought leadership through key projects like Truth Central, presenting insights on topics such as Truth About Global Brands, Truth About Age, Truth About Wellness, and Truth About Doctors.- Earned recognition with prestigious awards, including the Grand Prix at Cannes Lions, Agency of the Year, the Chairman’s Award at McCann Health, and being a finalist for Campaign’s Planner of the Year.- Managed an extensive client portfolio, including Philips, Panasonic, HSBC Life, Pepsi, Danone, Ferrero, Nestlé, Alcon, GSK, and Sanofi, etc.

Shanghai

- Lead a strategy team of 11 planners across both humancare and healthcare business- Drive digital and innovation transformation- Champion of T2M methodology - Thought-leadership: author or co-author of Truth about Doctors, Truth about Active Life, etc.

Shanghai

-Manage and lead planning team to deliver high quality strategy to solve brand challenge and elevate creativity-Provide insightful and disruptive solutions to build and maintain productive relationship with clients -Keep the whole agency updated with industry, market and consumer trends-Set stretched and measureable goals to help team members build solid career development plans -Clients include: Intel, Master Kong, Friso, Manulife, The Cheesecake Factory, Estee Lauder, etc.‬

Shanghai

-Developed integrated communication & non-communication solutions for brands-Built up new branding models and tools for digital era-Main clients included L’Oreal Paris, Wyeth, Nippon, Nescafe, etc.

Shanghai

-Strived to address clients’ business and brand challenges with holistic planning capabilities, ranging from business strategy, insight mining, new product development, to digital communication-Contributed in driving digital excellence and winning digital businesses from existing clients-Main clients included HSBC, Bayer, Shell, Friso, Wyeth, Disney, Mattel, Clinique, Kraft, Samsonite, Ford, etc.

Shanghai

-Facilitated disruption workshops and NPD workshops to fulfill business and brand challenges -Editor of GUAN China, a market and consumer immersion experience in lower-tiered cities to explore business or communication opportunities-Client portfolio included NIVEA, Wyeth, ABInbev, Pernod Ricard, Uni-President, Coolpad , Hisense, Tsingtao, etc.

-Facilitated disruption workshops and NPD workshops to fulfill business and brand challenges -Editor of GUAN China, a market and consumer immersion experience in lower-tiered cities to explore business or communication opportunities-Client portfolio included NIVEA, Wyeth, ABInbev, Pernod Ricard, Uni-President, Coolpad , Hisense, Tsingtao, etc.

- Maintained productive client relationships; client portfolio includes Unilever, Avon, Rolex, Bosch, etc. - Devoted in the business growth and involved in pitches for Nokia (Global Business), Xin Tian Di, DFS, Disarono, Skippy, etc.- Practiced fiscal responsibility and sound financial management - Assisted management in the update of JWT methodology (Time, Tension and Idea) and JWT China Credential

Master, Philosophy

MA&BA in Philosophy - Fudan Scholarship: Tier Two Prize in 2001-02 (Awarded to Top 10% of students) - Business-related courses taken.

High School