Shenhui (Shen) Wang Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

- Collaborated with app developers to drive global organic installs for a fax app and an authenticator app through effective App Store Optimization (ASO) and Apple Search Ads (ASA).- Improved keyword rankings, visual assets, ratings, and reviews on Google Play and the Apple App Store.- Managed Apple Search Ads campaigns, consistently adjusting keywords, bidding, and campaign structure to optimize ad costs and coordinate with ASO efforts across the US and EU.

Shanghai, China

- Developed and implemented global ASO strategies for Google Play and Apple App Store, enhancing keyword rankings and download conversion rates through ongoing global A/B testing.- Coordinated with design and paid ads team to align app store visuals with ad campaigns, reducing advertising costs.- Educated country managers on ASO practices through training workshops and best practice guidelines, empowering local ASO teams.- Collaborated with local marketing, PR and branding teams on… Show more - Developed and implemented global ASO strategies for Google Play and Apple App Store, enhancing keyword rankings and download conversion rates through ongoing global A/B testing.- Coordinated with design and paid ads team to align app store visuals with ad campaigns, reducing advertising costs.- Educated country managers on ASO practices through training workshops and best practice guidelines, empowering local ASO teams.- Collaborated with local marketing, PR and branding teams on SEO content marketing via competitive analysis and keyword optimization; reviewed metadata and visuals for three regional sites, providing SEO recommendations to the Web Product Manager. Show less

Beijing, China

- Led TikTok's global ASO, and optimized app store text and visual contents through constant global A/B testing. - Led the LiveOps Card project on Google Play in partnership with Google, and coordinated with operation and branding teams to promote in-app events- Collaborated with design and branding teams to align app store visuals with TikTok’s brand identity, ensuring consistent and clear brand communication across platforms.- Regularly analyzed and reported on organic growth and… Show more - Led TikTok's global ASO, and optimized app store text and visual contents through constant global A/B testing. - Led the LiveOps Card project on Google Play in partnership with Google, and coordinated with operation and branding teams to promote in-app events- Collaborated with design and branding teams to align app store visuals with TikTok’s brand identity, ensuring consistent and clear brand communication across platforms.- Regularly analyzed and reported on organic growth and competitor activity, supporting product managers in analyzing fluctuations in user downloads and refining growth strategies from an app store perspective.- Assisted developers with version updates and ensured compliance with Google Play and App Store policies, effectively reducing compliance risks. Show less

Hangzhou, Zhejiang, China

- Developed and executed growth strategies for a newly-launched mobile app, achieving 25K daily organic users and a revenue increase of $30K within 4 months, all without a budget.- Led a team of 6 in organic growth, covering Social Media Marketing, Customer Service, and ASO, enhancing organic installs for 10+ apps and boosting operational efficiency through new user feedback processes.- Conducted weekly comprehensive market research, identifying new user growth channels and executed… Show more - Developed and executed growth strategies for a newly-launched mobile app, achieving 25K daily organic users and a revenue increase of $30K within 4 months, all without a budget.- Led a team of 6 in organic growth, covering Social Media Marketing, Customer Service, and ASO, enhancing organic installs for 10+ apps and boosting operational efficiency through new user feedback processes.- Conducted weekly comprehensive market research, identifying new user growth channels and executed marketing strategies to boost mobile app installs and in-app sales, leveraging targeted ad buys, social media outreach and ASO.- Managed ad accounts across major paid advertising platforms, including Meta and Apple Search Ads, with a monthly budget of $50,000. Experimented with various ad formats to optimize ad performance. Show less

Master'S Degree, Business Administration, Digital Business

Data Science

Studied the basics of coding, mathematics to advanced development in Deep Learning, and Transformers

Bachelor'S Degree, International Economics And Trade, 3.47