I am a creative and data-driven digital marketer with a passion for creating and coordinating written, visual and interactive content that engages audiences across all devices. I pride myself on my “spark of madness” and insatiable curiosity. I am constantly looking for what makes people tick and understanding the causation behind their actions. Digital marketing combines my natural curiosity, keen observation skills and creative way of thinking in a way that has turned into measurable, profitable results for my clients. At my most recent role at Inflexion Interactive, it was my responsibility to create, coordinate and execute the agency’s content marketing strategy. I created over 72 pieces of content, including blogs, videos, infographics, email and social media campaigns, that increased lead generation by more than 21%. SEO was one of the most important lead generation channels for Inflexion. When a Google algorithm change docked Inflexion’s keyword rankings, I oversaw the effort to recover our traffic and SERP results. To do so, I created new content, repurposed existing content, oversaw technical updates and created new relationships for backlinks. Not only did Inflexion’s website regain its rankings, but our optimization led to decreased bounce rates and increased sessions, users and time on site. Most recently, I implemented a sales stack that resulted in 46% more sales meetings. Under my management and execution, sales outreach increased by nearly 100% MoM.Specialties: content marketing, inbound marketing, social media marketing, search engine optimization, lead generation, blogging