Shennon Ho Email & Phone Number

Singapore

Palo Alto, Ca, Us

Partnering Business to drive profitable growth in SEA growth cluster through strategic Brand, Retail and Demand initiatives. • Launched first SEA Personal Systems (PS) regional social strategy, #HPtheOG, in Nov 23. Most Impactful Social Campaign in SEA to recapture the imagination of Gen MZ – Elevated HP’s Innovation perception by up to 3.7% (TikTok Lift Study). +11% sales in Premium Segment. [#HPtheOG - Top 10 Finalists for Best Branding Campaign at TikTok Ad Awards 2024]• Print CISS #Smarter Choice 2024 campaign: A disruptive strategy: Entertaining print content that captivates minds in a low-involvement category – HP Print contents trended on Philippines TikTok nationwide, Feb 24, achieved high engagement rates 4X vs industry benchmark. Marketing Impact to Business: 60%. (Multi-Touch-Attribution Model) • SEA Shopper Strategy 2023/24: Led SEA’s first Shopper Strategy across PS and Print, enhancing retail visibility and elevating the Shopper experience.• Powerful Marketing Insight and activation plan continues to drive resilient #1 Market Share for Korea Gaming in a market dominated by strong local players.

Palo Alto, Ca, Us

At HP, we create technology that makes life better for everyone, everywhere — every person. As the Marketing Leader for Indonesia, Philippines, Thailand and Vietnam across PS and Print business, I lead a team of 6 highly energized Country Marketing Managers to make strategic marketing decisions, develop impactful brand, creative and digital strategies to support the continuous growth for a multi-million dollar business. Digital Transformation has been the cornerstone of my Brand Strategy: Creating valued customer connections through the power of Data. • Lead collaboration between country, digital, data science, media, search teams to uncover audience insights, optimize programmes to deliver on Business and Brand goals. • Developed end-to-end SMB audience acquisition and conversion programme • Piloted e-commerce conversion/ acceleration initiatives with end-to-end tracking• Comprehensive Tech Stack familiarity across Audience, Content Management System, Reporting Dashboard, Data Partnerships, Social elements.

Palo Alto, Ca, Us

At HP, we create technology that makes life better for everyone, everywhere — every person. As the Marketing Leader for Southeast Asia Personal Systems Business, I lead a team of 9 highly energized Country Marketing Managers to make strategic marketing decisions, develop impactful brand, creative and digital strategies to support the continuous growth for a multi-million dollar business. Digital Transformation has been the cornerstone of my Brand Strategy: Creating valued customer connections through the power of Data. • Lead collaboration between country, digital, data science, media teams to uncover audience insights, optimize programmes to deliver on Business and Brand goals. • Ecommerce Strategy: Customer Journey, Audience & Media Strategy, Digital Shelf to win in 6Ps (Product, Price, Promotion, Placement, Perfect Page, Performance) • Piloted e-commerce conversion/ acceleration initiatives with end-to-end tracking• Comprehensive Tech Stack familiarity across Audience, Content Management System, Reporting Dashboard, Data Partnerships, Social elements.

Palo Alto, California, Us

Mentor to the winning social entrepreneurship team led by Daniel, Yale undergraduate at BeChangeMaker 2019. Coached the team on business strategy, marketing fundamentals and compelling presentation skills. Grateful to have the opportunity to learn about the team's ambition - satisfy the unmet needs of food security, public health, and environmental protection - and proprietary innovation. BeChangeMaker is a global competition for young social entrepreneurs organized by WorldSkills International and the HP Foundation.

Auckland, ., Nz

At Anlene, I've had the opportunity to work on the communications of a healthy adult dairy product to make a positive difference to consumers' health. During my tenure, I supported the positive turnaround of the Anlene business in 2018 together with my team of passionate marketing colleagues, after 3 consecutive years of decline. As the Global Communications Lead, I championed Anlene's Global Brand Reappraisal campaign and Digital Transformation which resulted in an expanded audience appeal. In addition, I lead strategic business planning to identify gaps and acceleration opportunities, product innovation deployment, packaging refresh and global P&L management. I was accorded the Fonterra Values ("Make it Happen") recognition in 2018 through market nomination, for the support and contribution I've dedicated to their business.

Auckland, ., Nz

Strategic Business Planning | Digital Transformation | Product Innovation and Deployment

New Brunswick, Nj, Us

At J&J, we believe our first responsibility is to the patients, doctors, nurses, to mothers and fathers who use our products and services. I was responsible for leading and driving growth for the Healthcare portfolio (Consumer Pharmaceutical OTC solutions) in Retail Team where I spearheaded the planning and implementation of portfolio strategy and prioritization for a multitude of Over-The-Counter (OTC) solutions across the full marketing mix, with emphasis on mega brands.

New Brunswick, Nj, Us

At J&J Vision Care, we are committed to transforming the world's vision by bringing healthy vision to everyone, everywhere, every day. I was responsible for driving no. 1 market share for ACUVUE Define and achieving 5% market share for Moist Multifocal within just 1 month of soft launch. Other key achievements included launching first in the world Eye Define Studio innovation in-store which revolutionized contact lens fitting experience for the wearer.

New Brunswick, Nj, Us

New Brunswick, Nj, Us

Singapore, Sg

Suwon-Si, Gyeonggi-Do, Kr

Mini Mba, Digital Marketing

B.A. (Hons), Political Science

Exchange Programme