User Acquisition
Current- Century Games, the world's top 10 grossing mobile publisher. (Whiteout Survival, Family Farm Adventure...)UA Campaign Management:
- Managed diverse UA campaigns on Google Ads, AppLovin, Meta Ads, TikTok Ads, and Snapchat Ads, optimizing KPIs and achieving growth targets with over $5 million in cumulative spending.
- Conducted experimental campaigns, leveraging Firebase to set up events for Google Ads.
- Implemented A/B & multivariate testing methodologies to analyze campaigns, driving continuous optimization efforts.Creative Leadership:
- Oversaw monthly creative KPI reviews and led weekly cross-departmental creative meetings, collaborating with the creative team to optimize material production and orchestrate end-to-end processes, including planning.
- Directed global live-action ad creative production with internal and external partners, driving expenditures exceeding $1 million across various channels and notably enhancing performance on TikTok channels.