Shenshen Lin
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Shenshen Lin Email & Phone Number

User Acquisition at Century Games | Performance Marketing | User Growth | KCL at Century Games
Location: Beijing, China, China 4 work roles 2 schools
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Current company
Role
User Acquisition at Century Games | Performance Marketing | User Growth | KCL
Location
Beijing, China, China
Company size

Who is Shenshen Lin? Overview

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Quick answer

Shenshen Lin is listed as User Acquisition at Century Games | Performance Marketing | User Growth | KCL at Century Games, a company with 80 employees, based in Beijing, China, China. AeroLeads shows a matched LinkedIn profile for Shenshen Lin.

Shenshen Lin previously worked as User Acquisition at Century Games and E-commerce Event Planning Intern at Xiaohongshu. Shenshen Lin holds Master Of Arts - Ma, Arts & Cultural Management, Merit from King'S College London.

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Email format at Century Games

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Century Games

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Profile bio

About Shenshen Lin

Experienced UA Specialist with a proven track record in managing diverse channels and budgets exceeding $5 million. Skilled in optimizing campaigns, driving growth, and achieving KPIs. Proficient in data analysis and leading creative teams to produce impactful multilingual materials.

Current workplace

Shenshen Lin's current company

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Century Games
Century Games
User Acquisition at Century Games | Performance Marketing | User Growth | KCL
peking, beijing, china
Employees
80
AeroLeads page
4 roles

Shenshen Lin work experience

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User Acquisition

Current

Beijing, China

  • Century Games, the world's top 10 grossing mobile publisher. (Whiteout Survival, Family Farm Adventure...)UA Campaign Management:
  • Managed diverse UA campaigns on Google Ads, AppLovin, Meta Ads, TikTok Ads, and Snapchat Ads, optimizing KPIs and achieving growth targets with over $5 million in cumulative spending.
  • Conducted experimental campaigns, leveraging Firebase to set up events for Google Ads.
  • Implemented A/B & multivariate testing methodologies to analyze campaigns, driving continuous optimization efforts.Creative Leadership:
  • Oversaw monthly creative KPI reviews and led weekly cross-departmental creative meetings, collaborating with the creative team to optimize material production and orchestrate end-to-end processes, including planning.
  • Directed global live-action ad creative production with internal and external partners, driving expenditures exceeding $1 million across various channels and notably enhancing performance on TikTok channels.
Mar 2023 - Present

E-Commerce Event Planning Intern

Shanghai, China

· Managed Red platform craft content users and vendors with the team to optimise content and increase product sales.· Led three marketing events about crafts, involved with campaigns from start to finish, including pitches, ideation, executive and outreach. During the campaign, vendors achieved a 105% increase in GMV and over 12 million views. · Proficient.

May 2022 - Jul 2022

Tiktok Livestream Project Assistant

London, England, United Kingdom

· Planned and assisted commercial live streams in TikTok with top brands such as Lookfantastic, NYX and Anker etc.· Managed behind-the-scenes photos and videos of the live stream, including filming, video editing· Experience of acting as a product and chat moderator, and the ability to quickly memorise all product names and details· Provided pre-heating.

Jul 2021 - Sep 2021

New Media Operation

Hangzhou, Zhejiang, China

· Delivered over 20 pieces of artwork for overall image beautification and other creative work· Completed the art design of the new media platform, mobile webpage production (HTML5), editing and proofreading · Provided general creative and technical assistance, in relation to the web design of clients’ accounts on Weibo, WeChat

Mar 2018 - Sep 2018
Team & coworkers

Colleagues at Century Games

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2 education records

Shenshen Lin education

Master Of Arts - Ma, Arts & Cultural Management, Merit

· GPA: 3.7/4 , dissertation (72) · Relevant modules: The Aesthetic Economy and Aesthetic Markets (75), Cultural Management: The Experience

Bachelor'S Degree, Cultural Industry Management, 3.74/4

Activities and Societies: Head of Design Department of Student Union | Head of the press centre in two Summer Social Practice Activities ·.

FAQ

Frequently asked questions about Shenshen Lin

Quick answers generated from the profile data available on this page.

What company does Shenshen Lin work for?

Shenshen Lin works for Century Games.

What is Shenshen Lin's role at Century Games?

Shenshen Lin is listed as User Acquisition at Century Games | Performance Marketing | User Growth | KCL at Century Games.

Where is Shenshen Lin based?

Shenshen Lin is based in Beijing, China, China while working with Century Games.

What companies has Shenshen Lin worked for?

Shenshen Lin has worked for Century Games, Xiaohongshu, Made In London Media, and Purejoy Culture.

Who are Shenshen Lin's colleagues at Century Games?

Shenshen Lin's colleagues at Century Games include Xiaohui Liu, Mahmoud Yehia, Alper Kabaalioğlu, 郝梅杰, and Ma Zhao.

How can I contact Shenshen Lin?

You can use AeroLeads to view verified contact signals for Shenshen Lin at Century Games, including work email, phone, and LinkedIn data when available.

What schools did Shenshen Lin attend?

Shenshen Lin holds Master Of Arts - Ma, Arts & Cultural Management, Merit from King'S College London.

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