Media Executive
CurrentAccounts handled: Singapore AirlinesI have gained experience in nearly all the departments: Brand Marketing, Kris+, KrisFlyer, Sin-Sales, Cabin Crew Recruitment, Innovation and Technology Development, Global Corporate Sales, and Pricing and Merchandising. This has allowed me to develop a well-rounded understanding of the organization's operations, build cross-functional expertise, and strengthen my ability to approach challenges with a holistic perspective. By working across these diverse areas, I have honed skills in strategy development, stakeholder management, and problem-solving, which have enhanced my ability to contribute meaningfully to the company’s objectives.Work Efficiently:Perform end-to-end campaign management for always-on and ad-hoc integrated campaigns (social, programmatic, and offline) at the same time. Scope of work includes receiving and questioning the brief, preparing the media diary and media plan, set up (including checking creatives), site tagging and trafficking, monitoring performance, making optimizations, reporting and actualisation.Client Management, Partner Management and Effective Communication:Liaise with team members, clients (Singapore Airlines), internal partners (biddable, advertising operations, finance, local stations) and external partners (creative agency and publishers) concisely in Teams and Outlook emails and meetings daily, while managing expectations for key performance indicators and timelines.Strategic Planner and Creative Problem Solver:Prepare annual planning Powerpoint decks, using Global Web Index and Qualtrics to quantify the target audience, and recommending suitable key channels and strategies to meet client goals based on historical data while adapting to the changing media landscape and testing available new tools.
