Shepard C. Email & Phone Number

Shanghai, China

Shanghai, China

Overall Achievement.Handling over 35 creative projects in 1 year with extensive product categories challenging. It includes baby toy / cars in different size / girls toy / bubble gun / lazer gun / plush toy / water bath toy and wooden toy. Targeting oversee the Amazon platform as a main business filed A design team leader who conducts the formulation of rules and design documents. leading in-house China & US designers to reach the goal with personal product experience and knowledge. Content of work. 1. Marketing and product research Conduct research on existing and target new consumer groups, investigate preferences, and purchase habits, and convert data to a PRD document which is a guideline for design preparation and direction.2. Dealing with master boss and formulating product positioning/ target user/ design idea/ gameplay/ cost estimation / engineering production consideration from ZERO to ONE 3. Hands-on sketching and 2D drawing and hand-made dummy modeling skills to present concepts quickly. Sending a design requirement to the global designer team for conducting concept design drawing and managing the works of each designer by Monday.com4. Generating product cost-saving ideas when over-budget matters happen and optimizing product details within the budget as possible 5. Product infrastructure consideration and 3D modeling details inspection before model output. Inventor partner relationship maintaining, the role of communication bridge to align the expectation and possibility between company and factory 6. Full-range product development following up till mass production

中國 上海市

Content of work. 1. Marketing and product research Conduct research on existing and target new consumer groups, investigating preferences, and purchase habit and convert data to product strategic planning which targets APAC markets such as China / Japan 2. Product planning Distributing product positioning content, gameplay, design idea, style, consumption object, cost estimation, engineering production direction alignment even product launch presentation to different sales channel 3. Original design To arrange the design department to output 2D colored drawings to facilitate each department to better understand the product details and cost estimates.4. Design Submission (2D + 3D)The design is initially submitted for IP licensor or creator review and make sure the design direction is correct. 5. Project Kick OffAligning relevant people from various departments to present about product content and details. scheduling and time management for each project6. Conducting a supervision meeting together with the costing/3D/panting/engineering department to make sure everything is on track. Prototype of 3D modeling for calculating the accurate product cost, dealing with the engineering department.7. Product sales estimation / product presentation / Launching preparation

Hong Kong

-Rich product brand experience related to internal IP and external licensing brand in the GIRLS toy categories-Focusing on IP brands like Enchantimals /Polly Pocket and licensing brands like Disney/ DC Comics/ Universal-A Core member who handles high-complexity feature / electronic dolls and role-play items in the development stage.-Extensive product category including small collectible figures/fashion dolls/ stylish vehicles / large size and multi-functional playset.-Strong creative concept sense and excellent execution of product development -Deep and wide analysis and execution ability including cost-saving with sketched idea/ prelim exploded view /tooling size and part weight consideration.-Go through product ideas to the final product like sketching, modeling even packaging inspection, until the final aesthetic examination.-Engineering and product infrastructure mindset to help balance the product aesthetic/feature-based -Daily communication with global teams such as US, SZ, Managerial work to control different working-level parties such engineering/softgoods/PKG/ cost/ model vendor

-Control of the entire design process -Generate product ideas within cost budgets for DC licensing toy with electronic feature-Electronic toys with LED, IR wireless and speaker technologies -Customer docking, understanding customer requirements and responding solutions to customer requirements plan

Hong Kong

Graphic Design : flyer , business card, leaflet-Ceramics product design - Mug / Salt & pepperInterior Design : Interior 3D model and rendering

-Manage project schedule till production.-Handle Android cell phones, portable Android tablets/gadgets and various computing products-Proficient in knowledge of mobile technology and standard.-Retail shop interior design and related promotional materials.

Hong Kong

- Mainly focusing on greeting cards and gift designs with electronic features for Hallmark.- Additional electronic toys and consumer electronic product design from cost feasibility to the final product- Graphic and packing design handling

-Whole project coordinator from ROI till production -Marketing research, idea concept sketching and 2D & 3D rendering drawing presentation-Electronic instrument toys for teenager they were played with iPod iPad or Mp3 player-Electronic speaker gadget , motion robotic speaker design

Master Degree, Design, Innovation & Brand Management

Bachelor'S Degree, Business Studies

Professional Diploma In Marketing Management, Marketing

Diploma, Product Design And Technology, Industrial And Product Design