Jamie Shepard Email & Phone Number

San Francisco, CA, US

Modesto, California, US

• Strategically drove business decisions by applying existing and new UX research and leveraging new technologies to broaden the consumer learnings & knowledge for greater business success by identifying new and.
• Continued to lead and partner with product makers to drive the Gallo Innovation strategy to drive growth by generating an additional 25 innovative wine & beverage category growth opportunities (125% above plan) in 2022.
• Launched successful consumer loved products and brands by developing and mentoring a team of 6 that are new to research and guided them to implement UX research learnings across all alcohol brands for innovation.
• Built research process for product validation using Exploratory UX research (Consumer Segmentation studies and Descriptive Analysis), followed by Product/Concept Fit research.
• Developed a request for proposal (RFP) process and evaluation criteria to evaluate new vendors and capabilities to ensure Gallo is using the top of the line and most strategic types of studies to answer business needs.
• Explored and tested new capabilities to test AI algorithms linking consumer liking, product formulations, sensory, and chemistry. Able to identify new product formulations outside of current products tested that were.

Modesto, California, US

• Impact: Lead an innovation team cross functionally to identify numerous consumer driven product opportunities.
• Led, developed, and executed the Gallo Innovation strategy generating 71 innovative wine category growth opportunities (178% above plan) in 2020 & 2021 (consumer segmentation studies/preference mapping linked with.
• Guided and lead a cross-functional team to develop and test over 1000 prototype opportunities over two years and implemented 40+ new products into the wine category.
• Partnered to build team efficiencies and generate new data visualizations by designing new functionalities within our product dashboard to speed up responses to business questions and simplify understanding of.
• Built an onboarding program for the Sensory & Consumer Science team and mentored 3 new team members.
• Built a cross-functional training program on sensory and statistics and disseminated it to the entire winemaking organization.

Modesto, California, US

• Drove product growth of Gallo Popular (price point) business unit by maintaining existing product quality and driving growth with new products within the Business Unit.
• Learned the wine category understanding where gaps in the industry exist to identify new potential styles to design and consumer test.
• Developed a process for validating new ingredients (internal and external) and validated the impact of these ingredients on wine.
• Gained product consumer loyalty by designing a quality monitoring system to ensure products achieved a high level of quality and consistency year on year encompassing all wine (300+ products).
• Guided product makers on 20+ consumers liked new products/styles each year for existing brands and developed between 4 – 6 new brands per year.
• Drove team efficiencies by designing with a programmer a dashboard to simplify ways of working increasing accessibility to data and providing new data visualizations for product storytelling and saving time from doing.

Paris, FR

• Equipped UX professionals with innovative knowledge and vital support and coached 20 colleagues worldwide.
• Built training program from scratch for Danone UX professionals from 15 countries, covering 3 Danone divisions, to conduct efficient sensory and consumer studies.
• Representative results include 14% volume increase for Activia in Czech Republic.
• Executed 360 hours of training per year educating on UX, Sensory, & Marketing Research methodologies. Methodologies included Central Location Tests, In-Home Use Tests, Preference Mapping, Descriptive Analysis, Triangle.
• Developed knowledge management system to store all SBS global knowledge in single secure source with easy global access.
• Transformed underperforming direct report into positive contributor by implementing clear measurable objectives and provided regular coaching that moved projects forward.

Paris, FR

• Grew business by instating high-potential professionals, solid procedures, as well as sensory and consumer tools and mindset to develop and launch successful products.
• Grew sales by $4M in 1 year by employing efficient sensory and consumer study management tactics to develop new chocolate products with newly identified preferred flavor and improved texture.
• Developed exclusive Danone milk-flavoring system, giving products a genuine milk taste and texture, which rivaled the competition (who used real milk) and combated high dairy prices.
• Conducted in-depth consumer research (Ethnography & Central Location Research) in remote areas of Indonesia and laid groundwork for successful launch and growth of new optimized products that met nutritional needs and.
• Consolidated R&D team in one location (previous in 2 plants) to improve cohesiveness, working conditions, capacity, innovation, and output. Increased pilot plant volume by nearly 25% while sustaining successful trials.
• Built Descriptive Analysis capabilities and led sensory panel of experts in Singapore for Indonesia and other Asian countries allowing the region to gain specific knowledge on Danone & key competitive products and the.

Paris, FR

• Impact: Played a critical role in development and execution of a world-class research program for all products.
• Pinpointed differences between products using sensory and linked sensory to consumer results to understand how to change product to consumers’ preference (segmentation/preference mapping).
• Regained market share for Light N Fit brand lost to top competitor by conducting qualitative (focus groups) and quantitative (central location tests/product concept fit) research to develop products that beat Yoplait.
• Identified drivers in areas of preferences and opportunities to improve both underperforming Dannon Core & Activia brands, resulting in consumer test scores higher than market leader, Yoplait Original. Additionally.

Paris, FR

Progressed to develop and implement fruit and flavor systems (sourcing, formulation, and processing) for all Dannon brands (US & Canada). Gathered and analyzed supplier trend data to support brands and generate flavor pipelines. Oversaw 2 employees handling various daily analyses and product mixing duties. Pursued MBA degree while working fulltime.

Paris, FR

Hired initially as an intern and retained fulltime (while attending college fulltime) to develop fruit formulas for all US brands. Developed a low-carb fruit prep to capitalize on Atkins Diet craze, which exploded in volume after product launch.

Mba, Marketing

Bachelor Of Science - Bs, Nutrition Sciences