Laura Shepard Email & Phone Number

New York, Ny, Us

Madison, Wi, Us

• Responsible for Shopbop's site experience and owned marketing inclusive of: Site Marketing, Email, App, and Site Merchandising• Leads team of 18, with six direct reports• Oversees customer lifecycle strategies across owned channels• Owns the marketing calendar and drives integrated marketing strategies for editorial content and promotions• Partners with Product Managers and Tech on roadmap initiatives• Develops strategies for personalization, segmentation, and A/B testing• Responsible for annual, quarterly, & monthly goals• Maintains strategic partnerships across the business

Madison, Wi, Us

• Led merchandising vision and strategy including navigation, curation, & search• Managed team of five merchandisers• Created and influenced project plans and milestones for key tech initiatives• Responsible for reporting and analysis of the customer shopping funnel• Leveraged customer insights to inform content, styling, and marketing strategy

London, Gb

• Oversaw merchandising, product navigation, and sort order algorithm• Led team of six, with three direct reports across New York, London, and Dubai• Assisted launch of Middle East localized site, training Dubai team• Developed strategies for marketing campaigns including Holiday and Summer• Conducted in-depth reporting and analysis on site performance• Demonstrated knowledge of luxury fashion market

London, Gb

• Led merchandising strategy for Just In, the highest revenue driving site section• Assisted in content calendar planning• 'Super User' in re-platforming of site and migration to new CMS• Developed targeted content marketing strategies• Managed product selection for US advertising and PR activity

New York, Ny, Us

•Acted as the Site-Merchandising stakeholder for the creative briefing process including conception, creative direction, and linking strategy for emails and on site marketing assets• Assisted in the strategy, execution, and analysis of on-site special projects• Reported on business metrics and the competitive landscape to monitor performance and make strategic recommendations• Partnered with buying, creative, and marketing to bring about initiatives to drive the business

New York, Ny, Us

•Assisted in the curation of the holiday gifting and fall trend categories on the website•Reported on product category and special project performance to identify trends and opportunities•Partnered with buying and creative teams to write creative briefs•Responsible for the set up, and testing of on-site creative assets to ensure proper display and linking•Collaborated with cross-functional creative, buying, production, and site operational teams to ensure the best customer experience across home categories

New York, Ny, Us

•Responsible for weekly uploads of new products, maintaining product data integrity•Managed all of the Bloomingdale's department store’s product databases•Supported the site merchandise team by tracking styles featured in marketing assets•Participated in roll-out of bloomingdales.com turn-in process to store teams•Served on omni-channel product navigation working group

New York, New York, Us

•Shadowed Account Executives and assisted them during appointments with retail buyers•Assisted with the visual merchandising of the clothing and accessories in the showroom•Dressed and styled the models before they were presented to the buyers

• Assisted with production and execution of photo shoots• Gathered fabric samples and scouted furniture for clients and photo shoots• Maintained social media accounts

Ba, Advertising, Fashion Media, Psychology

Masters, Fashion Business

High School Diploma