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• Born in Oxford, MS — the “City of Writers.”• By choosing a career in advertising, extended a line of honest men in dishonest professions. (Grandfather was a politician; father was both a lawyer and a used-car salesman.) • Has promoted everything from fast-food burgers to epoxy polymer concrete manhole rehabilitation. • Has written messages for nearly every medium imaginable, including stadium scoreboards, Elizabethan toasts, and those plastic divider bars you put on the grocery checkout belt. • Developed a brand positioning model, Position X™.• Has won around 500 industry awards, including the One Show, New York Festivals, Art Directors’ Club, Obies, Print, How, Graphis, and national and district Addys. • Founded Counterpart Communication Design in 2002. Counterpart Communication Design is an award-winning message strategy firm. Services include positioning, campaign planning, creative execution, content management, and web analytics. Clients range from startups to Fortune 100 companies, including FedEx, AARP, Procter & Gamble, Progressive Insurance, and Hilton Worldwide. Counterpart has offices in Memphis, Dallas, Philadelphia, Detroit, Winston-Salem, and Fort Myers. Learn more at counterpartCD.com.Contact Sheperd Simmons at 901-323-4900.
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Co-FounderA-Ok Properties, LlcMemphis, Tn, Us
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Co-FounderCore Messaging Apr 2022 - PresentCore messaging is the simplest articulation of the fundamental principles that connect how you do what you do with what your audience truly cares about. Core messaging is the key to getting buy-in — for your product, service, or idea. If you’re responsible for driving action, you need a core message. Founded by Tamsen Webster, Sheperd Simmons, Michel Neray, Francisco Mahfuz, and Brian Miller. -
FounderCounterpart Jul 2002 - PresentMemphis, Tn, UsStarted the company, sole owner, create and own business strategy and positioning, set company goals, lead marketing and research efforts, develop frameworks, evangelize points-of-view, support the company's leadership, mentor employees. -
PresidentCounterpart Jul 2002 - Oct 2022Memphis, Tn, UsDeveloped new business, formulated policies and procedures, recruited talent, led projects and people, executed work, upheld standards, defined values, articulated vision and mission, authored strategic plan.
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Writing DirectorOden Marketing And Design Jan 1998 - Jun 2002Memphis, Tennessee, UsConceived and implemented writing standards. Assigned, managed, and maintained relationships with freelance writers. Hired, supervised, and reviewed two writers and a proofreader. Led branding and positioning projects and participated in strategic planning. Invented “Positioning Crosshairs” methodology. Led development of routing and approvals process. Helped define role of director-level creatives. Devised proofreading test and revamped proofing process. Helped formulate PR strategy and procedures. Created and led creative competitions entry process. Led redesign of company website. Directed proposal book format. Instituted creative rationale. Participated in new business development committee. Helped develop performance reviews for employees and supervisors. Oriented new employees. -
Senior CopywriterThompson & Company Oct 1989 - Dec 1997Memphis, Tn, UsResponsible for branding, strategy development, concept, copywriting, creative supervision, radio production, client presentation, and new business pitches. Team Head on twelve accounts, handling much of day-to-day Creative Direction. Co-authored Creative Strategy and strategy development workbook. Created team assignment system. Developed awards show entry system and lead team in carrying it out. Researched and generated a history of the agency’s accolades. Devised proofreading test. Assisted in hiring two copywriters and a proofreader. Instituted and organized regular Creative Department meetings. Served on Vision, Mission, and Strategic Planning Committee, which included Total Quality Management training. Lead Welcoming Committee for new hires. Instigated results-tracking “accountability” department. Handled almost all agency proofreading 1989-1996.
Sheperd Simmons Skills
Sheperd Simmons Education Details
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The University Of Southern MississippiAdvertising -
Northeast Mississippi Community CollegeAssociate Of Arts - Aa
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Northeast Mississippi Community CollegeAssociate Of Arts - Aa
Frequently Asked Questions about Sheperd Simmons
What company does Sheperd Simmons work for?
Sheperd Simmons works for A-Ok Properties, Llc
What is Sheperd Simmons's role at the current company?
Sheperd Simmons's current role is Co-Founder.
What is Sheperd Simmons's email address?
Sheperd Simmons's email address is sh****@****tcd.com
What is Sheperd Simmons's direct phone number?
Sheperd Simmons's direct phone number is +190132*****
What schools did Sheperd Simmons attend?
Sheperd Simmons attended The University Of Southern Mississippi, Northeast Mississippi Community College, Northeast Mississippi Community College.
What are some of Sheperd Simmons's interests?
Sheperd Simmons has interest in Presidents, Collecting Beer Cans, Marketing, Advertising, Graphic Design, Branding, History.
What skills is Sheperd Simmons known for?
Sheperd Simmons has skills like Copywriting, Marketing Communications, Advertising, Creative Direction, Creative Strategy, Proofreading, Marketing Strategy, Brochures, Marketing, Brand Architecture, Brand Development, Email Marketing.
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