- Started PC Gamer's Guides section, designing the editorial strategy, and managing a Guides Writer, Deputy Guides Editor, and SEO freelancer.- Planned, wrote, and edited high-quality guides, some of which commissioned with a weekly budget from a strong freelance pool.- Directed the Guides strategy for video, also presenting and providing VO and scripts.- Exploited new growth areas, such as Valheim, Call of Duty: Warzone, and Genshin Impact.- Developed ecomm skills by creating deals content for Amazon Prime Day and Black Friday.

- Wrote and edited sucessful guides, while influencing editorial strategy.- Developed relationships with PR and developers to arrange interviews, claim game codes, and secure clarifications.

- Produced high-performing, SEO-optimised guides, features, news, and reviews.- Tracked traffic, ranking performance, and search volumes while keeping evergreen content up to date.- Pitched, presented, provided VO, streamed, and scripted for video.

- Created engaging multimedia content and used Google Analytics and SEO knowledge to drive engagement across a range of specialist brands including TrustedReviews, Golf Monthly, and SuperYacht World.