Demand Generation Specialist
Current
May 2024 - Present
AeroLeads people directory · profile
Shepherd Smith Email & Phone Number
Demand Generation Specialist
at
Oxygen Forensics
1 work email found
@avectra.com
5 phones found area 301 and 703
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Demand Generation Specialist
Location
Alexandria, Virginia, United States
Who is Shepherd Smith? Overview
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Quick answer
Shepherd Smith is listed as Demand Generation Specialist at Oxygen Forensics, based in Alexandria, Virginia, United States. AeroLeads shows a work email signal at avectra.com, phone signal with area code 301, 703, and a matched LinkedIn profile for Shepherd Smith.
Shepherd Smith previously worked as Vice President of Marketing at Clearpoint Strategy and Head of Marketing at Gravitate Solutions. Shepherd Smith holds Mba, Services Marketing from Thunderbird School Of Global Management.
Company email context
Email format at Oxygen Forensics
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{first_initial}{last}@avectra.com
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Profile bio
About Shepherd Smith
With over 7 years of experience in B2B demand generation, marketing communications, and CRM, I am a data-driven marketer who loves generating leads for SaaS solutions. As the Head of Marketing at ClearPoint Strategy, I revitalized the marketing function of a 13-year-old SaaS software company, exceeding lead generation goals and staying under budget. I introduced changes and improvements at the most foundational levels, changing the messaging, targeting, channels, and reporting of the marketing strategy. Previously, I built a highly productive and efficient demand generation engine for Gravitate Solutions, a SaaS data analytics solution, increasing leads generated for sales by several orders of magnitude. I exceeded the aggressive MQL goals by at least 25% in each of my three years at Gravitate. I also exceeded MQL goals for NetForum, an Enterprise CRM, after Gravitate was acquired by Community Brands.I am an analytic persuader, a skill that enables me to segment, empathize, and craft campaigns that resonate with prospects in each segment. I take full advantage of evolving marketing automation capabilities, such as HubSpot, Marketo, Pardot, and Eloqua, and leverage intent data and other inputs to deliver personalized and relevant messages to prospects. I also provide sales enablement support via tools such as Salesforce Sales Navigator and Salesloft, and ensure transparency and accountability for results at each stage of the funnel. I have a strong alignment and appreciation for the needs of sales teams, as I started my career as a stockbroker, cold-calling accounts. I enjoy incorporating feedback from SDRs and others on the front lines of MQL follow-up, and working collaboratively with them to fill the sales pipeline.
Listed skills include Lead Generation, Direct Marketing, Marketing Strategy, Email Marketing, and 35 others.
Current workplace
Shepherd Smith's current company
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14 roles · 30 years
Shepherd Smith work experience
A career timeline built from the work history available for this profile.
Vice President Of Marketing
Revitalized the marketing function at a 13-year-old SaaS software company - in a classic “rebuild the airplane as we fly it” exercise, I introduced changes/improvements at the most foundational levels, changing what the company says, how and where they say it, who they say it to, and how they report on results. Exceeded lead generation goals and did so.
Apr 2022 - Feb 2023
Head Of Marketing
Built a highly productive and efficient demand generation engine for a SaaS data analytics solution, increasing leads generated for sales by several orders of magnitude. Managed a hybrid domestic and international team of direct reports and freelancers. Aggressive MQL goals were exceeded by at least 25% in each of my three years at Gravitate, including.
Dec 2018 - Feb 2022
Head Of Marketing/Consultant (Series A Startup)
Consulted with a Series A startup launching a SaaS data privacy software. Conceived and launched new company website in 30 days, created collateral, selected Marketing Automation system, executed two joint lead generation campaigns with Amazon Web Services (AWS), conducted 3 lead generation events, and prepared company for first-ever exhibition at two.
Sep 2018 - Nov 2018
Director Of Marketing
Led the marketing function and developed a state-of-the-art lead generation capability at a 850-employee software and mobile app development company, managing a hybrid domestic and international team of 5. Completely rebuilt systems, including shift from Pardot to Marketo. Increased prospect database from 20,000 to 150,000 and introduced lead scoring and.
Aug 2017 - Aug 2018
Vice President, Marketing
Led all marketing efforts at 105-employee marketing technology and lead generation company, managing a small remote (and international) team. Focus was on launching a SaaS intent data product and marketing it to Enterprise prospects. The positioning of this ABM tool required a deep understanding of current trends in Marketing Technology and Account-Based.
Apr 2015 - Dec 2016
Vice President Of Marketing
Led the marketing and sales launch of a SaaS marketing automation product for a small Marketo/HubSpot competitor, as well as all other marketing activities for former email service provider. Consulted with the firm after my tenure there.TARGET MARKETS: Higher Ed, Associations, SMBs
Jul 2014 - Mar 2015
Senior Director Of Marketing
Managed direct marketing and lead generation for $40M Social CRM company. Championed the use of Marketo and the power of lead scoring throughout Sales and Marketing departments. Worked with great creativity and efficiency to help the company meet its lead generation goals each year while launching multiple new products in new markets without adding.
Jul 2010 - Jul 2014
Vice President Of Marketing
Consulted for six months with innovative Marketing Automation software startup. Helped establish successful new corporate direction - “pay-per-lead” services rather than sales of software.TARGET MARKET: Large and Mid-Sized Companies
Jan 2010 - Jun 2010
Senior Marketing Manager
Recruited to lead global marketing and lead generation programs for Project Einstein, a SaaS software launch and the largest new product initiative in the history of a 40-year-old, $1.2 billion British multinational. Loved the work, but left firm after project was put on indefinite hold due to extraordinary delays in product development.Achievements.
Jul 2008 - Dec 2009
Marketing Manager
Hired to create the marketing function for new Government Consulting practice at 1200-employee accounting and consulting firm.Established practice-specific services positioning, created print and web collateral, built salesforce.com-based lead generation programs, recommended and participated in hiring two Federal business development specialists (capture.
Jan 2007 - Jun 2008
Director Of Marketing
Built an efficient, state-of-the-art marketing department/lead-generation engine for an 12-year-old enterprise CRM software firm, directly contributing to a 900% increase in sales over three years.Doubled leads generated for three successive years (2003, 2004, 2005) without increasing the marketing budget. Cost per lead was thus reduced 88%, supporting a.
2003 - 2006
~3 yrs
Director Of Marketing
Increased leads by over 800% in two years for subscription-based online research firm. Built the Marketing team to 7 direct reports, interviewing and hiring 3. Introduced “Freemium” concept for prospects (years before this became a popular marketing method) and maximized customer renewals through personalized drip marketing campaigns. TARGET MARKETS.
2000 - 2002
~2 yrs
Director Of Marketing
Built and managed US marketing efforts for UK-based Series B startup, helping to increase revenues 1200% in three years. Built CRM-based lead generation process with rigorous lead evaluation (precursor to lead scoring) and tracking methods. Overtook and and buried larger, well-entrenched competitors.TARGET MARKETS: Federal Government, Fortune 500.
1996 - 2000
~4 yrs
2 education records
Shepherd Smith education
Mba, Services Marketing
Thunderbird School Of Global Management
Law
Ludwig-Maximilians-Universität München
FAQ
Frequently asked questions about Shepherd Smith
Quick answers generated from the profile data available on this page.
What company does Shepherd Smith work for?
Shepherd Smith works for Oxygen Forensics.
What is Shepherd Smith's role at Oxygen Forensics?
Shepherd Smith is listed as Demand Generation Specialist at Oxygen Forensics.
What is Shepherd Smith's email address?
AeroLeads has found 1 work email signal at @avectra.com for Shepherd Smith at Oxygen Forensics.
What is Shepherd Smith's phone number?
AeroLeads has found 5 phone signal(s) with area code 301, 703 for Shepherd Smith at Oxygen Forensics.
Where is Shepherd Smith based?
Shepherd Smith is based in Alexandria, Virginia, United States while working with Oxygen Forensics.
What companies has Shepherd Smith worked for?
Shepherd Smith has worked for Oxygen Forensics, Clearpoint Strategy, Gravitate Solutions, Wirewheel.Io, and 3Pillar Global.
How can I contact Shepherd Smith?
You can use AeroLeads to view verified contact signals for Shepherd Smith at Oxygen Forensics, including work email, phone, and LinkedIn data when available.
What schools did Shepherd Smith attend?
Shepherd Smith holds Mba, Services Marketing from Thunderbird School Of Global Management.
What skills is Shepherd Smith known for?
Shepherd Smith is listed with skills including Lead Generation, Direct Marketing, Marketing Strategy, Email Marketing, Salesforce.Com, B2B Marketing, Crm, and Competitive Analysis.
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