Shepherd Smith work email
- Valid
- Valid
- Valid
- Valid
- Valid
Shepherd Smith personal email
- Valid
Shepherd Smith phone numbers
With over 7 years of experience in B2B demand generation, marketing communications, and CRM, I am a data-driven marketer who loves generating leads for SaaS solutions. As the Head of Marketing at ClearPoint Strategy, I revitalized the marketing function of a 13-year-old SaaS software company, exceeding lead generation goals and staying under budget. I introduced changes and improvements at the most foundational levels, changing the messaging, targeting, channels, and reporting of the marketing strategy. Previously, I built a highly productive and efficient demand generation engine for Gravitate Solutions, a SaaS data analytics solution, increasing leads generated for sales by several orders of magnitude. I exceeded the aggressive MQL goals by at least 25% in each of my three years at Gravitate. I also exceeded MQL goals for NetForum, an Enterprise CRM, after Gravitate was acquired by Community Brands.I am an analytic persuader, a skill that enables me to segment, empathize, and craft campaigns that resonate with prospects in each segment. I take full advantage of evolving marketing automation capabilities, such as HubSpot, Marketo, Pardot, and Eloqua, and leverage intent data and other inputs to deliver personalized and relevant messages to prospects. I also provide sales enablement support via tools such as Salesforce Sales Navigator and Salesloft, and ensure transparency and accountability for results at each stage of the funnel. I have a strong alignment and appreciation for the needs of sales teams, as I started my career as a stockbroker, cold-calling accounts. I enjoy incorporating feedback from SDRs and others on the front lines of MQL follow-up, and working collaboratively with them to fill the sales pipeline.
-
Demand Generation SpecialistOxygen Forensics May 2024 - PresentAlexandria, Va, Us -
Vice President Of MarketingClearpoint Strategy Apr 2022 - Feb 2023Arlington, Virginia, UsRevitalized the marketing function at a 13-year-old SaaS software company - in a classic “rebuild the airplane as we fly it” exercise, I introduced changes/improvements at the most foundational levels, changing what the company says, how and where they say it, who they say it to, and how they report on results. Exceeded lead generation goals and did so under budget.TARGET MARKETS: Local Government, Higher Ed, Mid-Sized Companies -
Head Of MarketingGravitate Solutions Dec 2018 - Feb 2022Alexandria, Va, UsBuilt a highly productive and efficient demand generation engine for a SaaS data analytics solution, increasing leads generated for sales by several orders of magnitude. Managed a hybrid domestic and international team of direct reports and freelancers. Aggressive MQL goals were exceeded by at least 25% in each of my three years at Gravitate, including 2020 (when the goal was not lowered but the marketing budget was cut by 75%). Gravitate was acquired at the end of 2020 by Community Brands and in addition to the Nucleus analytics platform, I was given demand gen responsibility for NetForum, an Enterprise CRM. In 2021, Nucleus reached 276% of its annual MQI goal and NetForum reached 124%.TARGET MARKETS: Large Associations, Nonprofits -
Head Of Marketing/Consultant (Series A Startup)Wirewheel.Io Sep 2018 - Nov 2018Arlington, Virginia, UsConsulted with a Series A startup launching a SaaS data privacy software. Conceived and launched new company website in 30 days, created collateral, selected Marketing Automation system, executed two joint lead generation campaigns with Amazon Web Services (AWS), conducted 3 lead generation events, and prepared company for first-ever exhibition at two industry conferences (new trade show booth, collateral, A/V presentation, giveaways).TARGET MARKETS: Enterprise and Startup Companies -
Director Of Marketing3Pillar Global Aug 2017 - Aug 2018Fairfax, Va, UsLed the marketing function and developed a state-of-the-art lead generation capability at a 850-employee software and mobile app development company, managing a hybrid domestic and international team of 5. Completely rebuilt systems, including shift from Pardot to Marketo. Increased prospect database from 20,000 to 150,000 and introduced lead scoring and MQLs. Six months after my start date, CEO David DeWolf kicked off 2018 “State of the Company” presentation by referring to improvements in Marketing as “Achievement of things I never thought possible”. Led analyst outreach that resulted in 3Pillar being recognized in two Forrester Research reports (and selection of 3Pillar to build Forrester’s new platform, a $1M project), plus speaking engagements for our CEO at the 2018 Gartner Tech Growth & Innovation conference and Collision 2018 (the largest US developer conference).TARGET MARKETS: Enterprise and Mid-sized Companies -
Vice President, MarketingTrue Influence Apr 2015 - Dec 2016Princeton, New Jersey, UsLed all marketing efforts at 105-employee marketing technology and lead generation company, managing a small remote (and international) team. Focus was on launching a SaaS intent data product and marketing it to Enterprise prospects. The positioning of this ABM tool required a deep understanding of current trends in Marketing Technology and Account-Based Marketing, so I immersed myself in a year of conferences and analyst insights - leaving me thoroughly versed in state-of-the-art B2B marketing best practices and tools. InsightBASE was successfully launched in January 2016 and PR and lead gen goals were exceeded at a fraction of the approved budget.TARGET MARKETS: Enterprise and Mid-sized Companies, Agencies -
Vice President Of MarketingReal Magnet Jul 2014 - Mar 2015Bethesda, Md, UsLed the marketing and sales launch of a SaaS marketing automation product for a small Marketo/HubSpot competitor, as well as all other marketing activities for former email service provider. Consulted with the firm after my tenure there.TARGET MARKETS: Higher Ed, Associations, SMBs -
Senior Director Of MarketingAvectra Jul 2010 - Jul 2014Mclean, Va, UsManaged direct marketing and lead generation for $40M Social CRM company. Championed the use of Marketo and the power of lead scoring throughout Sales and Marketing departments. Worked with great creativity and efficiency to help the company meet its lead generation goals each year while launching multiple new products in new markets without adding marketing budget or staff. Areas of primary responsibility included conceiving, authoring, testing and executing email campaigns, building and refining prospect databases, managing and presenting webinars, authoring and editing collateral, search engine optimization (SEO/SEM), managing online and print advertisements, and working with partners on joint marketing and lead sharing programs. Was also very much involved in marketing planning, marketing analytics, use of social media for lead generation, cross-departmental initiatives, event planning and execution, new market development and vendor selection/management.TARGET MARKETS: Large Associations, Nonprofits -
Vice President Of MarketingTrue Influence Jan 2010 - Jun 2010Princeton, New Jersey, UsConsulted for six months with innovative Marketing Automation software startup. Helped establish successful new corporate direction - “pay-per-lead” services rather than sales of software.TARGET MARKET: Large and Mid-Sized Companies
-
Senior Marketing ManagerCpa Global Jul 2008 - Dec 2009St Helier, JeRecruited to lead global marketing and lead generation programs for Project Einstein, a SaaS software launch and the largest new product initiative in the history of a 40-year-old, $1.2 billion British multinational. Loved the work, but left firm after project was put on indefinite hold due to extraordinary delays in product development.Achievements: performed primary and secondary market research to determine value propositions for each of three distinct prospect niches, established product positioning for each of these, created print and web collateral for each, and conducted Eloqua-based direct marketing programs to create awareness and interest.TARGET MARKETS: Enterprise-sized companies, large Law Firms -
Marketing ManagerCohnreznick Llp Jan 2007 - Jun 2008New York, New York, UsHired to create the marketing function for new Government Consulting practice at 1200-employee accounting and consulting firm.Established practice-specific services positioning, created print and web collateral, built salesforce.com-based lead generation programs, recommended and participated in hiring two Federal business development specialists (capture managers), expanded and strengthened industry event participation, and contributed to major redesign of proposal process and materials.Delivered an efficient and effective government marketing function to the company in just 18 months.TARGET MARKETS: Federal Government, selected State Governments -
Director Of MarketingAvectra 2003 - 2006Mclean, Va, UsBuilt an efficient, state-of-the-art marketing department/lead-generation engine for an 12-year-old enterprise CRM software firm, directly contributing to a 900% increase in sales over three years.Doubled leads generated for three successive years (2003, 2004, 2005) without increasing the marketing budget. Cost per lead was thus reduced 88%, supporting a 12-person nationwide sales team on an extremely cost-efficient basis.TARGET MARKETS: Large Associations, Nonprofits
-
Director Of MarketingThomson Reuters Westlaw 2000 - 2002Toronto, On, CaIncreased leads by over 800% in two years for subscription-based online research firm. Built the Marketing team to 7 direct reports, interviewing and hiring 3. Introduced “Freemium” concept for prospects (years before this became a popular marketing method) and maximized customer renewals through personalized drip marketing campaigns. TARGET MARKETS: Fortune 500 companies, Federal Government, Top 200 Law Firms -
Director Of MarketingI2, Inc. 1996 - 2000Mclean, Va, UsBuilt and managed US marketing efforts for UK-based Series B startup, helping to increase revenues 1200% in three years. Built CRM-based lead generation process with rigorous lead evaluation (precursor to lead scoring) and tracking methods. Overtook and and buried larger, well-entrenched competitors.TARGET MARKETS: Federal Government, Fortune 500 Corporations
Shepherd Smith Skills
Shepherd Smith Education Details
-
Thunderbird School Of Global ManagementServices Marketing -
Ludwig-Maximilians-Universität MünchenLaw
Frequently Asked Questions about Shepherd Smith
What company does Shepherd Smith work for?
Shepherd Smith works for Oxygen Forensics
What is Shepherd Smith's role at the current company?
Shepherd Smith's current role is Hands-On Demand Generator| MBA | B2B.
What is Shepherd Smith's email address?
Shepherd Smith's email address is ss****@****tra.com
What is Shepherd Smith's direct phone number?
Shepherd Smith's direct phone number is +130136*****
What schools did Shepherd Smith attend?
Shepherd Smith attended Thunderbird School Of Global Management, Ludwig-Maximilians-Universität München.
What are some of Shepherd Smith's interests?
Shepherd Smith has interest in Science And Technology, Education, Environment, Economic Empowerment.
What skills is Shepherd Smith known for?
Shepherd Smith has skills like Lead Generation, Direct Marketing, Marketing Strategy, Email Marketing, Salesforce.com, B2b Marketing, Crm, Competitive Analysis, B2b, Demand Generation, Strategy, Online Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial