Sher Baz is a crisis communication expert, public policy practitioner, public innovator and cultural domain expert.He is equipped with personalised skills in managing the public image of an organization and monitoring public opinion to shape communication strategies.As Intagible cultural expert, he is responsible for providing in-depth knowledge and analysis of cultural practices, traditions, and societal norms. His role also involves advising on cultural issues, developing culturally relevant programs, and promoting cultural awareness and sensitivity within the organization.He is empowered for developing, analyzing, and implementing policies that address specific issues or goals within the organization or government.This role involves extensive research, stakeholder engagement, and strategic planning to ensure effective policy solutions.