Sheraj Obeyesekere Email & Phone Number

Suva, Central, Fiji

Colombo, Western Province, Sri Lanka

Marketing activities at SLC covering strategic marketing planning, campaign development, sponsorship revenue, commercially managing the Lanka Premier League, publicizing domestic cricket, event management, production & broadcasting of international fixtures, driving digital engagement etc. Launching a special project to develop a 5 year Corporate Plan for Sri Lanka Cricket covering 8 key vertices - Commercial Sustainability, Cricket Development, Corporate Structure, Digitalization, Corporate Governance, Branding & Reputation Management, Compliance and Transformative HR

Sri Lanka

Lead and strategize all marketing activities to promote new company listings on the CSE Driving projects of strategic importance implemented through the CEO’s office – Cost & Revenue Optimization, Process Efficiencies, Governance & Structural Changes, Local & International Partnerships, Government Relations, Employee Experience, Stakeholder Engagement etc. Lead projects to digitally transform the exchange by integrating digital technology into all areas of the businessLeading CSE’s advocacy & awareness efforts on achieving social goals such as community engagement, charity, good governance, transparency, women empowerment and other ethical and philanthropic responsibilitiesLeverage the position of the CEO as an effective Publicity Tool to build positive awareness and coverage for the Market and the CSE

Managing a team of 8 marketing professionals. Lead all branding activities (ATL & BTL) at the exchange to attract investment and position stock market investment effectively. Drive PR activities as an enabler for awareness creation and reputation management.Lead all activities directed at attracting new company listings and offering direction to companies that are interested in going public. Handing all aspects of the Invest Sri Lanka capital market promotion brand, which includes international promotions in key global marketing.

Sri Lanka

Creating and executing integrated communications plans Handing all aspects of media relations as the single point of contact from the CSE Handing all aspects of the ‘Invest Sri Lanka’ capital market promotional brand Handing all aspects of content development for official CSE communications such as the annual report, press releases, speeches, newsletters, publications, the website, social media & digital channels, marketing scripts etc. Engaging capital market stakeholders to launch joint initiatives in areas such as investment promotion, corproates governance, sustainability reporting, gender equality, financial literacy, capital market development etc. Managing CSE social media accounts and delivering digital marketing

Sydney, Australia

Leading the Branding and PR effort at TETRAN, an Australian Managed Services Provider with service coverage in Australia, New Zealand and Singapore. Responsible for establishing the PR and Communications department and laying the foundation to pursue a strategic brand presence in the lead up to an M&A exit strategy by the founders. Also assisted the Leadership in M&A Marketing Strategies & Transition activities, which subsequently led to the company merging with ASX listed Tech Company MOQ Digital in early 2016.

Sri Lanka

Consulting a number of companies representing Financial Services, Healthcare, Hospitality and Consumer industries on implementing B2B and B2C PR programs.Specific Coverage: Public Relations, Media Relations, Strategic Communications, Event Management, Corporate Communications, Content Writing etc.

Sri Lanka

Involved with marketing and sales oriented activities implemented by the firm as part of the Sales and Markets Division. Responsible for key deliverables including the development of proposal documents when bidding for new engagements, handling all aspects of corporate communication, public & media relations, corporate event organizing and design and development of marketing collateral in compliance with the brand guidelines maintained by KPMG International.

Sri Lanka

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services

Business/Commerce, General