Shera White Email & Phone Number

Fairfax, Va, Us

Fairfax, Virginia

Annandale, Virginia, United States

Newport News, Virginia

Newport News, Va

Conceptualize, plan and execute all components of signature City-sponsored festivals ranging from 2,000 to 35,000 patrons to include Stars in the Sky- 4th of July, Newport News Fall Festival, One City One Celebration and the World Arts Celebration; Assist external organizations in the planning of co-sponsored special events, ceremonies, concerts and activities; Manage logistics, site and safety concerns, programming, entertainment and communications for each event; Create, track and reconcile event budgets; Negotiate vendor contracts and submit purchase orders for goods and services; Receive and address questions, concerns or complaints from the public; Interview, select, manage and assign duties to eleven Recreation Specialists.

Newport News, Virginia

Supported senior event staff with administrative projects including vendor selection, preparing contracts, reports, mailings and maintaining departmental databases; Processed and deposited vendor payments; Assisted in event programming, setup, production and breakdown of festivals.

Williamsburg, Virginia

Execute all pre-determined event details as agreed upon between the park and client and serve as client liaison; Ensure the quality of all special events, concerts and picnics, including internal, corporate and youth groups; Assist with setup and breakdown, and execute client requests; Handle the transportation of talent, coordinate meet and greets and maintain backstage green rooms for concert needs; Ensure park branding and signage is consistent with overall park quality standards; Execute community partner events, pass member events and all other special events as assigned; Follow departmental and park safety guidelines to ensure a safe environment for clients and guests.

Hampton Roads Convention Center- Hampton, Va

Served as the designated facility contact for the planning and coordination of assigned meetings, conventions, trade shows and banquets at the Hampton Roads Convention Center; Conducted facility tours and informational meetings with clients to discuss logistical details, anticipate needs and complete the application and booking process; Provided facility departments with a detailed Event Sheet and room diagram using Room Viewer for weekly Operations Meetings; Monitored in-house setup and tear-down by Part-Time staff, Operations, Concessions and Security, to ensure that facilities, equipment, room design, catering and labor provided met contractual obligations and fell within constraints of safety, health and fire code standards; Prepared detailed pre-event billing summaries and final event settlements for clients and coordinated with the Finance Department to collect payments; Coordinated with marketing partners and event organizers to provide promotional information through the Convention Center website, social media channels, digital marquee and newsletter; Served as Manager on Duty and provided box office assistance as requested.

Newport News, Va

Served as the primary planner for athletic department events including awards banquets, ancillary events and company sponsored events utilizing athletic facilities; Designed and distributed online invitations and coordinated participant registration and seating; Provided support to the coaching staff by arranging hotel, banquet and meal reservations for 30+ recruiting events and provided approval for proper billing by vendors; Worked closely with senior-level leadership to identify potential corporate sponsors, nurture existing sponsor relationships and foster partnerships within the local community; Collaborated with corporate sponsors to create marketing initiatives that reflect sponsorship objectives and support fan and employee engagement; Performed employee on-boarding processing including ordering background checks, security access and verifying eligibility with the Department of Homeland Security.

Hampton Roads, Va

Coordinated and implemented large and complex special events programs including awards banquets, receptions, press conferences and client sponsored parties for up to 1,000 attendees; Responsible for arranging contracts for venue space, catering, AV services, security, signage and the design and distribution of invitations; Researched and selected masters of ceremonies, key note speakers and entertainers; providing them with event itineraries, briefing materials and hotel and travel accommodations; Arranged travel logistics for conference staff, student interns, media and sport associations for championship events; Supervised event staff by assigning duties, priorities and mentoring staff and student interns; Managed the selection and announcement of conference special awards programs including Player and Coach of the Week, All-Conference Teams, Administrator of the Year and Coach of the Year; Served as the primary spokesperson and contact for the conference and 16 championship sports; Reported to regional and national news outlets through daily website updates, story pitches, press releases, fact sheets and social media updates; Strategically planned and managed the account and duties of contracted PR & Marketing firm to include regional mobile marketing tours, social media activation and grassroots marketing; Collaborated with contractors in the conceptualization and production of video PSAs, vignettes, publications, branding and marketing collateral.

Hampton, Va

Coordinated print, radio and television interviews with conference officials;Wrote, edited, and produced four (4) conference publications;Built relationships with all levels of media;Coordinated all conference championship game management including production of souvenir programs, promotional handouts and press box operations.Major Accomplishments:Named "Best in the Nation"- CIAA Tournament Souvenir Program. (2001, 2004)Managed duties of twelve (12) Sports Information Directors.

Ba, Public Relations

Activities and Societies: Alpha Kappa Alpha, Sorority, Inc., Panhellenic Council, Kappa Tau Alpha- Journalism Honor Society, Sports.

Ms. Education, Sport Management

Activities and Societies: Secretary, HPER Club.