Pei Shi, Sherby Ng Email & Phone Number

Singapore

Singapore

Product and Growth marketing for UOB Asset Management, a wholly-owned subsidiary of United Overseas Bank.• Conceptualise marketing strategy for product launches and develop plans to sustain growth for all products.• Provide support in sales events to increase visibility and attendance.• Close collaboration with Business Development team, Product team, fund managers, UOB Group Brand, Regulatory Compliance team and external agencies to produce marketing materials.• Support Marketing Director with regular management reporting.

Singapore

Digital marketing and branding for Hyundai Singapore.• Led the revamp of the Hyundai Singapore website (https://hyundai.com.sg).• Oversee all digital marketing funnels including search marketing (SEM), search engine optimisation (SEO) and digital advertising to drive brand awareness, weekly leads and test-drives. Cost per click (CPC) reduced by over 60% and click-through-rates (CTR) doubled within a year. • Day-to-day usage of tools like Google Analytics to track and improve website traffic. Successfully improved web traffic by 56% and leads collected by 134% in a year.• End-to-end project management of new product launch campaigns and omni-channel brand campaigns that include ATL, BTL, events marketing.• Close collaboration with Hyundai HQ, internal and external stakeholders to ensure the right execution of brand direction and successful implementation of all marketing activities.• Foster new brand partnerships with relevant partners such as Car Club, Shell and Charge+.• Spearheaded the social media content strategy to incorporate brand messages, local promotions and always-on content. • Launched and sustained new social channels to improve brand visibility.• Improved customer retention by conducting customer relationship exercises jointly with sales team to grow our email database by 14.7%. Email open rates improved from 18.8% to 31%.

Singapore

SEA regional and Singapore local marketing communications manager for Sony’s digital cameras and accessories.• Controlled marketing budgets of 6 digital imaging product categories.• Conceptualised marketing strategy and executed 22 marketing campaigns, including 8 product launch campaigns.• Supported 6 SEA markets – Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines – in marketing program development and implementation.• Close collaboration with internal product marketing, digital marketing, APAC teams and external agencies to develop through-the-line regional and local marketing campaigns to enhance Sony's product branding in the industry.• Conceptualised and coordinated high-impact regional launch events to engage new target audiences.

Singapore

Marketing communications and digital marketing assistant for Audi Singapore.• Supported the launch of five new car models with campaigns which included the strategizing, development, planning and execution of ATL (print, radio, cinema, magazine, out-of-home) and events.• Planned and improved the daily contents on Audi Singapore’s Facebook and Instagram pages. Helped to bring Audi to be the top automotive Facebook page in Singapore.• Supported the planning and execution of large-scale brand events such as the Audi Sport Driving Experience 2016.• Part of the team that received the GOLD award for Excellence in Customer Engagement and BRONZE award for Excellence in Advertising with the Audi Sport Campaign in the Marketing Effectiveness Awards 2016.

Social media marketing and influencer marketing for Spa Esprit Group's four beauty brands - Browhaus, Strip, Spa Esprit and We Need A Hero. • Responsible for the social media content planning and management for the brands.• Accountable for social media influencer marketing for the brands. This included sourcing for and measuring the ROI of each influencer engagement, as well as foster relationships with the influencers.• Involved in the planning and execution of outdoor events, including the management of part-time staff.• Engaged with sponsorship partners to increase brand visibility.• Day-to-day liaison with sponsorship partners, external vendors, internal stakeholders and outlet staff to ensure successful roll-out of marketing activities.

Accounts handled: Lenovo and MAGGI Singapore• Involved in the event planning and execution of Lenovo Singapore - Light And Seek event to promote the YOGA Tablet 2 Pro.• Day-to-day community management of Twitter, Instagram and Google+ pages• Monthly content research and generation for Google+, Instagram and Facebook• Liaise and coordinate with internal creative and content teams

Singapore

Bachelor'S Degree, Business Administration, Marketing

Activities and Societies: NUS BIZAD Club Publicity Committee Photographer NUS Business School Orientation Week Orientation Group Leader.

Gce A Levels, Physics, Chemistry, Mathematics & Economics