At Poppy America I am responsible for elevating the brands status and brand visibility through all forms of marketing.Through established relationships, I secured editorial coverage that focused on a digital-first strategy. I implemented artist collaborations, experiential activations, negotiated influencer and modeling agreements, video and photo production contracts, production and manufacturing schedules, etc.As the creative director, I was responsible for my own P&L, which provided me with the next evolution of challenges and experience - beyond campaign performance (KPI’s ans RoAS) was the complexity of true ROI.

As the Marketing Manager for Fashion Week, I took charge of advertising campaigns that amplified the visibility and engagement of Fashion Week events and other experiential marketing efforts in Los Angeles.Collaborating with designers, marketing, and public relations agencies were pivotal aspects of my position, implementing and monitoring Key Performance Indicators (KPIs) and Return on Ad Spend (RoAS). Overseeing creative processes, campaigns, production teams, and the latest trends were central to my role. I was also in charge of ensuring that visual appeal was consistent with the brand’s identity.

Developed, maintained and implemented a comprehensive property management portfolio, alongside a highly affluent producer in the entertainment industry. Managed executives residence in Rancho Santa Fe, Newport, and Jackson Hole, alongside his personal travel and family travel. Supported the managing of contracts, invoices, and calendars utilizing teams, slack, and google suite as well as various comprehensive databases. Assisted with public relations, meeting notes and minutes, and filing of all his compliance for his personal business and assets.

As a Marketing Manager for Wynn Resorts, I contributed to reinforcing the brand’s identity through the full gamut of marketing channels and verticals. I worked on campaigns that aligned with the resort’s operational objectives while increasing brand awareness.Ensuring a cohesive and recognizable brand image is as challenging as it is important. I utilized analytics tools to measure campaign performance and extracted insights from market research.