Sheree Thomas

Sheree Thomas Email and Phone Number

Senior Manager and Team Lead - Holistic Insights for the Salty Snacks Division @ The Hershey Company
Harrisburg, PA, US
Sheree Thomas's Location
Harrisburg, Pennsylvania, United States, United States
Sheree Thomas's Contact Details

Sheree Thomas personal email

n/a
About Sheree Thomas

I have over 27 years of progressive consumer insights and business analytics experience including:* Multi-source data synthesis and analysis* Mergers & Acquisitions / Risk Assessment* Consumer Insights for $4B brands* Consumer Insights for Innovation Platforms* Consumer segmentation * Circana and Nielsen retail sales analysis* Cross-functional team building

Sheree Thomas's Current Company Details
The Hershey Company

The Hershey Company

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Senior Manager and Team Lead - Holistic Insights for the Salty Snacks Division
Harrisburg, PA, US
Website:
thehersheycompany.com
Employees:
10895
Sheree Thomas Work Experience Details
  • The Hershey Company
    Senior Manager And Team Lead - Holistic Insights For The Salty Snacks Division
    The Hershey Company
    Harrisburg, Pa, Us
    View
  • The Hershey Company
    Senior Manager/Team Lead - Holistic Insights For The Salty Snacks Division
    The Hershey Company Jan 2023 - Present
    Hershey, Pennsylvania, Us
    View
  • The Hershey Company
    Senior Manager - Consumer Insights - Hershey'S Franchise Equity & Innovation/M&A
    The Hershey Company Jun 2019 - Feb 2024
    Hershey, Pennsylvania, Us
    View
  • The Hershey Company
    Senior Manager - Consumer Insights - Reese'S Franchise Equity & Innovation/M&A
    The Hershey Company Feb 2017 - May 2019
    Hershey, Pennsylvania, Us
    View
  • The Hershey Company
    Research Manager - Mergers & Acquisitions And Cross-Category Insights
    The Hershey Company Jan 2016 - Jan 2017
    Hershey, Pennsylvania, Us
    Drive organic and inorganic (M&A) growth for The Hershey Company by leading with consumer knowledge and insights
    View
  • The Hershey Company
    Research Manager, U.S. Consumer Insights For Chocolate Brands
    The Hershey Company Feb 2012 - Dec 2015
    Hershey, Pennsylvania, Us
    Delivered actionable consumer insights to an array of chocolate brands teams, including Reese's Peanut Butter Cups, Kit Kat, Rolo, York Peppermint Pattie, Almond Joy, Mounds, and Take 5 by:- Initiating, designing, managing, directing, and analyzing consumer-based market research to provide actionable information and recommendations. - Using depth of experience on a broad range of consumer testing methodologies, including brand equity/brand essence research, concept testing, concept/product testing, volumetric testing, advertising/copy testing, brand awareness and usage tracking, pricing sensitivity analysis, legal claims testing, and qualitative research techniques. - Presenting findings and implications to management personnel across areas with recommendations on how to best utilize the information in decision-making.- Assessing market trends through secondary research, external consultants or associations.Responsible for keeping Hershey on the leading edge of Consumer Insights methodology. Actively sought and implemented new ‘best-in-class’ Consumer Insights methodologies, tools and suppliers to improve insights capabilities.
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  • System One
    Associate Research Manager At The Hershey Company
    System One 2007 - Feb 2012
  • The Hershey Company
    Associate Research Manager, Consumer Insights
    The Hershey Company 2006 - 2006
    Hershey, Pennsylvania, Us
    View
  • The Hershey Company
    Sr. Research Analyst, Consumer Insights
    The Hershey Company 2004 - 2006
    Hershey, Pennsylvania, Us
    View
  • The Hershey Company
    Sr. Research Analyst, Business Insights
    The Hershey Company 2000 - 2004
    Hershey, Pennsylvania, Us
    - Regularly monitored business performance, category trends and competitive threats.- Provided value-added business analysis to support tactical and strategic plans for increasing Hershey’s sales, profits, and market shares for selected brands.- Completed analyses to identify brand strengths and opportunities.- Synthesized multiple data sources (e.g. IRI retail sales data, Nielsen retail sales data, Spectra, NPD SnackTrack) to provide a more insightful interpretation of business trends.- Actively participated on Brand teams, providing insight into sales trends and causal factors.
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Sheree Thomas Skills

Customer Insight Market Research Brand Equity Marketing Research Segmentation Quantitative Research Advertising Research Consumer Insight Consumer Behaviour Qualitative Research Business Insights Nielsen Iri Spectra Marketing Strategy

Sheree Thomas Education Details

  • Elizabethtown College
    Elizabethtown College
    Business Administration: Marketing And Management
  • High School
    High School

Frequently Asked Questions about Sheree Thomas

What company does Sheree Thomas work for?

Sheree Thomas works for The Hershey Company

What is Sheree Thomas's role at the current company?

Sheree Thomas's current role is Senior Manager and Team Lead - Holistic Insights for the Salty Snacks Division.

What is Sheree Thomas's email address?

Sheree Thomas's email address is st****@****eys.com

What is Sheree Thomas's direct phone number?

Sheree Thomas's direct phone number is +171752*****

What schools did Sheree Thomas attend?

Sheree Thomas attended Elizabethtown College, High School.

What skills is Sheree Thomas known for?

Sheree Thomas has skills like Customer Insight, Market Research, Brand Equity, Marketing Research, Segmentation, Quantitative Research, Advertising Research, Consumer Insight, Consumer Behaviour, Qualitative Research, Business Insights, Nielsen.

Who are Sheree Thomas's colleagues?

Sheree Thomas's colleagues are Te-Allora Robinson, Mikayla Skripko, Pedro Fuentes, David Zink, Sunshine Arzobal, Maica Claricel Ballon, Junaidi Sarju.

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