Sheree Chen Email & Phone Number

Henderson, Nevada, US

• Define overall vision and strategies for performance marketing programs that drive traffic and sales for the online channel
• Propose and manage performance marketing budget by ensuring spending is being optimized across channels in order to attain revenue goals
• Develop and manage analytics in order to report on program results, both at the top-line and campaign levels, ensuring optimal ROI/ROAS against marketing budget and overall ecommerce revenue goals
• Oversee the day to day execution and optimization of performance marketing channels including PPC, SEO, affiliates, email and retargeting
• Oversee daily, weekly and monthly reporting, including key marketing performance indicators, tracking and testing data that is sent to key stakeholders
• Analyze past program performance as well as industry trends to develop plans and recommendations for the optimal marketing mix

Irvine, CA, US

* Defined and responsible for all KPIs on DayDesigner.com* Created and managed eCommerce marketing strategies with SEM/SEM, PPC, Paid Social, and digital agencies* Relaunched and management of the affiliate program * Developed and executed marketing strategies to increase engagement and achieve revenue goals, with focus on promotions, product launches, and.

Westlake Village, CA, US

• Managed the execution of promotions, product launches, marketing partnerships, and new features for the Musician's Friend division
• Worked closely with Product, UX, Creative, IT, Front End and other internal partners to ensure timely and smooth releases
• Oversaw programs such as warranty, financing, loyalty, and mobile app
• Worked with internal partners to upgrade processes and procedures to enhance efficiency/reliability of operational processes
• Reported on site and sales performance of Musician's Friend activities

Ontario, California, US

• Launched eCommerce site jellybeet.com.
• Managed and executed all site activities, including promotions, product changes, loyalty program, and chat.
• Collaborated with internal design, product, marketing, and shipment teams to ensure efficient workflow.
• Managed SEO and SEM marketing, by continued content optimization and using Google Adwords.
• Responsible for site email and social marketing.
• Traffic and Revenue growth month over month.

Doraville, GA, US

• Managed and executed Serta.com activities, including national promotions, digital marketing campaigns, product updates, and ongoing optimizations.
• Managed and executed Serta’s email marketing campaign, including promotional, loyalty, and product announcements.
• Developed digital reporting to provide key insights on digital program performance, with strong focus on optimization opportunities. - Goal setting and KPI development - Identify trends within Serta.com and the digital.
• Assisted in the management, execution, and measurement of Serta’s national paid digital ad and paid search campaigns.

San Diego, California, US

• Managed all elements of client marketing activities from inception to completion
• Managed proprietary CRM, CMS, and Email Marketing platforms, including new feature creation from specification documentation to success measurement
• Collaborated with staff and management of multiple worldwide teams
• Managed and reconciled budgets, specifications, change requests and costs to ensure the profitability of the projects
• Responsible for conducting internal training, external training, and creating tutorials / webinars for program and new feature launches
• Managed the pricing, inventory, and marketing of client products

Scottsdale, Arizona, US

Inbound customer management and conflict resolutionOnline customer training Managed software defects using advanced software and database toolsAssisted in software releases in an Agile development environment

Managed software specifications for Government funded applicationCoordinated customer requirements and issues with development team leads locally and offshoreWrote and implement reports using Crystal ReportsManaged the quality assurance processCreated marketing materials - Web, Print, Video

La Jolla, CA, US

Assisted in reviewing contracts and grants Created monthly budget reports for faculty accounts Managed purchase orders and invoices Managed faculty reimbursements for business travel and purchases