I lead the Communications, Media, Engagement, and Digital Marketing functions for Central Coast Council, driving strategy, stakeholder engagement, and digital initiatives. Reporting to the Unit Manager, I manage a team focused on delivering high-quality communication and fostering community engagement.Key responsibilities include:• Strategy & Leadership: Developing and implementing Council’s communication and engagement strategies.• Stakeholder Relations: Building productive relationships with media and key stakeholders.• Digital & Social Media: Leading digital marketing and social media initiatives to promote Council services.• Team Leadership: Managing and mentoring a diverse team to ensure high-quality outcomes.With a strong focus on innovation, collaboration, and customer-centric services, I ensure Council's communications are impactful and aligned with organisational goals.• Media Relations: Proactive and Reactive media relations strategies and liaison

• Overseeing three business units - Events & Festivals, Marketing, Brand & Communications, and Digital & Creative in the provision of programs, partnerships, products and services including its economic, social and cultural development to meet the current and future needs of the community, business and visitors.• Manage and facilitate the operation of the three units including management of staff and financial resources• Work closely with the Director Riverside Theatres • Lead the City’s events, festivals, communications, branding, marketing, digital and creative programs;act as custodian for the Council and City brand, tell the City’s story to positively change perceptions and behaviours; and provide professional leadership and advice to the Executive Team ManagementKey projects delivered include:• Marketing, Communications and Launch strategy and plan for launch of Parramatta Aquatic Centre Sept 2023• Marketing, Communications and Launch strategy and plan for reopening of Parramatta Town Hall Dec 2023

• Oversee research initiatives to inform UX/UI strategies for website development, ensuring optimal digital user experiences.• Manage website development projects, overseeing design, functionality, and performance.• Lead social media management efforts, crafting engaging content and fostering community engagement.• Deliver creative solutions aligned with brand guidelines• Develop eNewsletter communications to effectively reach target audiences and drive engagement.• Create tailored digital content plans for both B2B and B2C audiences, aligning with overarching marketing and communications strategies.• Lead project delivery of various digital initiatives aimed at enhancing customer experience across all touchpoints.• Spearhead digital campaign development efforts, ensuring alignment with brand objectives and audience needs.• Monitor performance metrics closely to optimize digital campaigns and content strategies for maximum impact.• Drive strategic planning processes to align digital initiatives with broader organisational goals.• Ensure compliance with digital governance standards and regulations.• Effectively manage budgets to maximise ROI and resource allocation.• Lead cross-functional working groups to facilitate collaboration and innovation.• Present digital strategies and performance updates to executive committees, providing actionable insights and recommendations.Key projects delivered include:• New AT Parramatta website• Endorsement of Social media policy and procedures• Redeveloped Riverside Theatres website• Redeveloped City of Parramatta Council website

• Lead a dynamic team of creatives and strategists in developing and executing multi-channel marketing campaigns for diverse clients across various industries.• Spearhead the conceptualisation and implementation of creative strategies tailored to client objectives, ensuring alignment with brand identity and market trends.• Collaborate closely with clients to understand their business goals, target audience, and competitive landscape, translating insights into actionable marketing initiatives.• Drive innovation and thought leadership within the agency, staying ahead of industry trends and emerging technologies to deliver cutting-edge solutions.• Oversee the development of compelling content, including copywriting, graphic design, video production, and digital assets, to engage audiences and drive conversions.

Sheree has extensive experience in working on high-volume accounts which require a high level of detail. A specialist in Marketing Communications, Sheree has over 16 years experience across all marketing however and drives the online digital marketing division for the agency as well as copywriting and content development for all clients. Sheree is a Google AdWords and Analytics accredited specialist who drive social media strategies and campaigns for a range of B2B and B2C Clients.“Great marketing is about understanding the marketing process — the variety and unpredictability of it all. Strategic marketing is about wading through the products or services that their company sells, find its edge in the marketplace, and simplify its features and benefits so that they are easily understood.”Other responsibilities include developing relationships and maximising on partnership opportunities, building the local and national brand and taking a proactive approach to media and PR opportunities.Sheree is qualifed as a Google AdWords Certified Individual and a Google Analytics Certified Individual.

Development of training materials and assessments based on curriculum and personal experiences in the field for subjects Buyer Behaviour and Marketing Fundamentals

Development and implementation of the Fraser Motorcycles marketing strategy to not only increase the drive for new customers but to also try and increase the overall size of the motorcycle market.Position Highlight: Launch of new Fraser Motorcycles brand in 2008 including development of new online and offline assets. Job Responsibilities include: EMarketing and Content development, Website development and updating, PR, Advertising, Sponsorship, Lead Generation, Direct Mail campaigns, Consumer Promotions, Brand development and management,

Management and development of communications to end users, customers and internal staff through POS, Sales Kits, newsletters, brochures, advertisements and web content. Main focus on PR and Sponsorship opportunities for Acer including 3-years sponsorship of Lexmark Indy 300 and the launch of Acer's naming rights sponsorship of Acer Arena (now Qudos Bank Arena)

Senior Account Manager working with technology accounts Lexmark and Toshiba.

LinkWest, University of Western Sydney was a training and development program that benefited both the student and the organisation in which they are placed.PhD and postgraduate students with high-level analytical, research and communication skills would undertake an industry placement to allow them to showcase their skills in a real world environment.