Shereen Amayem Email & Phone Number

Canada

Canada

Egypt

• Develop and manage EMEA nurture campaigns for onboarding clients to the IBM Cloud Platform - in close collaboration with the WW team - focusing on delivering a seamless customer journey.
• Incorporate the agile methodology throughout all optimization efforts to enhance customer engagement and business results.
• Closely collaborate with Product Marketing leader, Cloud BU marketing teams and Sales teams to align all activities to our OKRs and to build frictionless end-to-end… Show more
• Closely collaborate with Product Marketing leader, Cloud BU marketing teams and Sales teams to align all activities to our OKRs and to build frictionless end-to-end integrated campaigns. Show less

Egypt

• Develop and manage full MEA end-to-end campaigns focusing on delivering a compelling buyer journey, utilizing top performing assets and a medley of paid & organic digital tactics to achieve business results (pipeline.
• Analyze campaign performance via a data-driven strategy in collaboration with the Digital Strategist, Analytics Specialist and Product Marketer to identify areas of weakness and develop an optimization plan to enhance.
• Analyze campaign performance via a data-driven strategy in collaboration with the Digital Strategist, Analytics Specialist and Product Marketer to identify areas of weakness and develop an optimization plan to enhance.
• Ensure digital mix is appropriate to each market focusing on the lead-generation strategy and adhering to the quarterly goals and results.
• Collaborate with Automation Specialist, Sales reps. and Event Specialists to ensure enhanced response & lead management.
• Admit responsibility of the quarterly budget ensuring a data-driven media plan that aligns to business objectives.

• Managed the Digital Marketing sector within the company, launching agile end-to-end digital campaigns across six departments.
• Developed engaging, consumer-centric digital marketing campaigns through collaborating with product marketers, internal graphic designers, and external agencies and partners.
• Recommended and managed large media budgets to create highly effective campaigns.
• Managed and updated the corporate website working towards driving traffic by applying… Show more
• Managed and updated the corporate website working towards driving traffic by applying SEO, ensuring the functionality of the U/I and the accessibility of information.
• Strategized and planned Social Media operations with agencies.

Waterloo, Canada

• Worked with a team towards the open beta launch of the SaaS product, Decision.io
• Provided usability testing reports and competitive analysis reports.
• Mocked-up website landing pages and product features.
• Recorded, edited and completed video tutorials on how to use the product.

Waterloo, Canada

• Provided help and explanations on using Adobe Photoshop and Illustrator, as well as HTML and CSS.
• Assisted students in design assignments.
• Marked and graded assignments according to design concepts, creativity and effort.

Toronto, Canada Area

• Monitored computer use, executed security functions and facilitated equipment checks.
• Troubleshot and provided help for students when needed.

Master Of Digital Experiece And Innovation, Digital Communication And Media/Multimedia

Specialized Honours Bachelor Of Arts (B.A.), Digital Media

Mass Communications

Attended 1 year of Mass Communication before transferring to Digital Media in York University, Toronto, Canada