Shereen Amayem Email & Phone Number

Canada

Canada

Egypt

• Develop and manage EMEA nurture campaigns for onboarding clients to the IBM Cloud Platform - in close collaboration with the WW team - focusing on delivering a seamless customer journey.• Incorporate the agile methodology throughout all optimization efforts to enhance customer engagement and business results.• Closely collaborate with Product Marketing leader, Cloud BU marketing teams and Sales teams to align all activities to our OKRs and to build frictionless end-to-end… Show more • Develop and manage EMEA nurture campaigns for onboarding clients to the IBM Cloud Platform - in close collaboration with the WW team - focusing on delivering a seamless customer journey.• Incorporate the agile methodology throughout all optimization efforts to enhance customer engagement and business results.• Closely collaborate with Product Marketing leader, Cloud BU marketing teams and Sales teams to align all activities to our OKRs and to build frictionless end-to-end integrated campaigns. Show less

Egypt

• Develop and manage full MEA end-to-end campaigns focusing on delivering a compelling buyer journey, utilizing top performing assets and a medley of paid & organic digital tactics to achieve business results (pipeline, conversion, ROI).• Analyze campaign performance via a data-driven strategy in collaboration with the Digital Strategist, Analytics Specialist and Product Marketer to identify areas of weakness and develop an optimization plan to enhance expected… Show more • Develop and manage full MEA end-to-end campaigns focusing on delivering a compelling buyer journey, utilizing top performing assets and a medley of paid & organic digital tactics to achieve business results (pipeline, conversion, ROI).• Analyze campaign performance via a data-driven strategy in collaboration with the Digital Strategist, Analytics Specialist and Product Marketer to identify areas of weakness and develop an optimization plan to enhance expected outcomes.• Ensure digital mix is appropriate to each market focusing on the lead-generation strategy and adhering to the quarterly goals and results.• Collaborate with Automation Specialist, Sales reps. and Event Specialists to ensure enhanced response & lead management. • Admit responsibility of the quarterly budget ensuring a data-driven media plan that aligns to business objectives.• Work closely with global digital counterparts to ensure timely campaign delivery, execution, feedback and optimization, while aligning and supporting Markets where needed.• Localize content and creative assets to each market in collaboration with Content and Product Managers utilizing A/B tests to maximize media performance. Show less

• Managed the Digital Marketing sector within the company, launching agile end-to-end digital campaigns across six departments.• Developed engaging, consumer-centric digital marketing campaigns through collaborating with product marketers, internal graphic designers, and external agencies and partners.• Recommended and managed large media budgets to create highly effective campaigns.• Managed and updated the corporate website working towards driving traffic by applying… Show more • Managed the Digital Marketing sector within the company, launching agile end-to-end digital campaigns across six departments.• Developed engaging, consumer-centric digital marketing campaigns through collaborating with product marketers, internal graphic designers, and external agencies and partners.• Recommended and managed large media budgets to create highly effective campaigns.• Managed and updated the corporate website working towards driving traffic by applying SEO, ensuring the functionality of the U/I and the accessibility of information.• Strategized and planned Social Media operations with agencies.• Ran a specialized Influencer program working with top Tech, Lifestyle and Fashion influencers.• Maintained Customer Relationship Management by deploying highly targeted email and push notification campaigns. Show less

Waterloo, Canada

• Worked with a team towards the open beta launch of the SaaS product, Decision.io• Provided usability testing reports and competitive analysis reports.• Mocked-up website landing pages and product features.• Recorded, edited and completed video tutorials on how to use the product.

Waterloo, Canada

• Provided help and explanations on using Adobe Photoshop and Illustrator, as well as HTML and CSS.• Assisted students in design assignments.• Marked and graded assignments according to design concepts, creativity and effort.

Toronto, Canada Area

• Monitored computer use, executed security functions and facilitated equipment checks.• Troubleshot and provided help for students when needed.

Master Of Digital Experiece And Innovation, Digital Communication And Media/Multimedia

Specialized Honours Bachelor Of Arts (B.A.), Digital Media

Mass Communications

Attended 1 year of Mass Communication before transferring to Digital Media in York University, Toronto, Canada