Shereen D. Campbell

Shereen D. Campbell Email and Phone Number

New York, NY, US
Shereen D. Campbell's Location
New York, New York, United States, United States
About Shereen D. Campbell

Shereen has more than 16 years of buying, planning, and merchandising experience bringing a wealth of knowledge from companies including Casper, Saks Fifth Avenue, Macy's, Vince, Century 21 Department Stores, Chloe + Isabel, and DJ Networks. Through those experiences, she fine-tuned her planning, merchandising, and management skills in both eCommerce and traditional Brick & Mortar worlds. Lastly, she is highly skilled in eCommerce Business Strategy, Inventory Management and optimization, talent development, and Cross Functional Relationship Management and development.Shereen is also the Founder of My Little Magic Shop, a self-care exploration platform focused on guiding the inward journey to emotional and spiritual well-being, while also providing a community to support and empower participants. As a practicing Astrologer for more than 14 years, Shereen provides Astrological Readings, leads Astrology workshops, and writes about planetary transits for multiple publishers. She is also a Certified Reiki Master Teacher, Crystal Healer, Timeline Meditation Healer, Akashic Records Reader, and Shamanic Practitioner. She has a unique way of merging these different modalities, especially when hosting workshops, seminars, and even individual client sessions.Through My Little Magic Shop, Shereen was able to combine more than 16 years of corporate retail experience with her passion for the Wellness and Mystical Services industry.

Shereen D. Campbell's Current Company Details
My Little Magic Shop

My Little Magic Shop

View
Founder
New York, NY, US
Employees:
6
Shereen D. Campbell Work Experience Details
  • My Little Magic Shop
    Founder
    My Little Magic Shop
    New York, Ny, Us
  • My Little Magic Shop
    Chief Transformation Officer + Founder
    My Little Magic Shop Feb 2015 - Present
    New York, Ny, Us
    Bringing a little magic to your self care, self love and self development habits.
  • Stylecaster
    Freelance Writer
    Stylecaster May 2020 - Present
    New York, New York, Us
    Guest Contributor focused on self-care rituals, crystals, meditation and Astrology.
  • Casper
    Manager, Merchandising Planning
    Casper Nov 2021 - Aug 2023
    New York, New York, Us
  • Century 21 Korea
    Strategic Planning Manager
    Century 21 Korea Feb 2021 - Jun 2021
    Responsible for managing the openings of the first 7 Century 21 Stores including eCommerce in South Korea. Key responsibilities are:-Determining assortment recommendations and flow to ensure strong openings-Tracking and managing assortment transit to Korea with key partners-Invoicing
  • Century 21 Stores
    Ecommerce Planning & Analytics Manager
    Century 21 Stores Nov 2015 - Oct 2020
    New York, Ny, Us
    Direct responsibilities include development and execution of merchandising and inventory management strategy to drive profitable growth.Business Development-Achieved an average rate of 34% YOY growth over the last 4 years. Total business has doubled since 2014. Gross Margin has increased 120bps 18/17-Identified opportunities in breadth and depth as well in key categories and brands to drive sales growth. Maximized growth of top 5 brands per area of business as they account for 50-75% of sales, through deep category/breadth/depth analysis. Created tools to measure & track progressStrategic Planning-Manage the creation of financial (including conversion, traffic, UPT, AOV, style count, orders, etc ) and merchandise plans (classification and brand); including yearly, seasonal, monthly and daily views-Manage 148 department & sub department preseason flow plans and forecast sales, markdowns & inventory levels monthly using OTB process. Includes Apparel, Core, Home, Tech, FragrancesOperations-Partner with DPMs (3), DMMs (9), Store Planners (9) and Buyers (45+) on inventory procurement to support financial plans and OTB-Work with IT to develop new reporting tools & processes including supporting the migration to dedicated inventory from virtual inventory, a new warehouse management system (Deposco), -eCommerce Platform (Demandware) and reporting suite (Microstrategy). All in the same year.-Develop and implement style count strategy to optimize depth and breadth by area of business and manage studio flow and capacities-Communicate Demand & Shipped Sales, Cancels and Returns forecasts with warehouse and eCom ops/marketing teams-Partner with Marketing on promotional, marketing and cross functional process strategy and calendar to drive sales and profitability-Partner with Ops to ensure optimal web performance and product fulfillmentTalent Management-Empower and motivate 2 teams totaling 7 direct reports
  • Horoscope.Com Inc
    Freelance Writer
    Horoscope.Com Inc Sep 2017 - Dec 2019
    San Francisco, Ca, Us
    Freelance Contributor for all things magical including astrology and candle magic.
  • Vince
    Planner - Outlet & Ecommerce
    Vince Jan 2014 - Oct 2015
    New York, Ny, Us
    Vince is a global luxury apparel and accessories brand focused delivering elevated yet understated items for every day.Business Development-Achieved +31% sales growth YOY for eCommerce, and +46% Comp Growth in Outlets (2014/2013).Strategic Planning-Responsible for the creation and management of financial/merchandise plans; including yearly, seasonal, monthly, daily, department & class plans.-Partnered with Outlet Buyer to curate opening assortment for 4 successful store openings. Developed Seasonal Assortment Planning Tool for Outlet team to optimize by store assortments. -Implemented Markdown Liquidation strategy online to reduce markdown liability for total company including both DTC and Wholesale. This drove an additional $250K in 2014.-Created and Implemented Replenishment Strategy to drive basics sales across DTC resulting in a 20% lift YOY.Operations-Partnered with Director of eCom Buying and Outlet Buyer to build merchandise and inventory strategies. Partnered with Marketing and eCom Ops on promotional, marketing and cross functional process strategy that best drives sales and profitability. -Worked with IT to develop new reporting tools & processes including migration to Demandware and Microstrategy.
  • Chloe + Isabel Inc.
    Ecommerce Planner
    Chloe + Isabel Inc. Nov 2012 - Jan 2014
    London, Gb
    •Planner for jewelry retailer supporting direct sales business model. •Responsible for the creation of financial and merchandise plans; including seasonal, monthly and daily plans. •Identify, communicate, and implement strategic business opportunities to CEO, SVP of Operations, Marketing, Customer Care, Sales and Product teams.•Forecast sales, markdowns, and inventory levels on a regular basis using OTB process.•Recommend seasonal, kit and reorder purchases to support financial plans and OTB.•Track, manage and prepare raw and ready to sell inventory through timely communication with a fulfillment company.•Develop and distribute ad-hoc and automated reports company wide. •Recap end of season performance at Category, Collection, & Style levels for merchandise buy period and design reviews•Maintain excel based sku database and work with IT to develop new reporting processes
  • Drjays.Com
    Business Development Associate / Planner / Buyer
    Drjays.Com May 2011 - Nov 2012
    New York, Ny, Us
    •Responsible for the sales, profitability and procurement of merchandises for three client websites (www.dollhouse.com, www.akademiks.com, www.cavinyc.com ).•Creating and implementing daily, monthly, seasonal and fiscal financial and marketing plans.•Managing OTB process, receipt flow, markdowns and purchase order process to ensure effective inventory management.•Creating and implementing promotional calendar and marketing strategies (on site and email) to drive sales/achieve margin.•Providing direction to design, IT, marketing and vendor counterparts.•Monitoring marketing initiatives to drive traffic.•Client relationship management including negotiations with licensees and clients
  • Macy'S
    Sr. Assistant Buyer
    Macy'S Oct 2009 - Apr 2011
    New York, Ny, Us
    *Procure a compelling assortment through the identification of trends suitable for Macy’s customer, key classifications or items, previous best/worst sellers, and other product opportunities. Negotiate buying terms (price, quantity, delivery terms), markdown assistance, discounts, swaps, and off-price terms with vendor to support profitability goals. *Build seasonal financial plans and strategies to support a women’s clothing vendor. *Act decisively to implement solutions to potentially draining aspects of business by objectively and consistently assessing in-season collection mix through various analyses. Present new category recommendations and strategies to Buyer and Divisional Merchandise Manager regularly to support departmental sales growth.*Manage OTB process, markdowns, departmental receipt flow and purchase order process to effectively monitor and drive sales and achieve benchmark inventory levels and turn expectations.*Participate in the planning and approving of compelling advertising, promotions and events.*Train and motivate the development of assistant buyer trainee, intern and merchandising assistant. *Assist with three other departments under Buyer’s umbrella.
  • Saks Fith Avenue
    Assistant Planner
    Saks Fith Avenue Jul 2008 - Oct 2009
    New York, Ny, Us
    Men's (Advanced Designer)Shoes (Advanced and Contemporary)

Shereen D. Campbell Skills

Merchandising Fashion Retail Apparel E Commerce Inventory Management Sales Marketing Assortment Advertising Management Visual Merchandising Online Marketing Trend Analysis Social Media Time Management Luxury Goods Fashion Buying Event Planning Open To Buy Management Planning Powerpoint Microsoft Excel Pricing Trend Forecasting Merchandise Planning Buying Negotiation Excel Sportswear Project Planning Product Assortment Planning Stores Microsoft Office Vendor Relations Word

Shereen D. Campbell Education Details

  • New York University
    New York University
    Journalism And Mass Communication
  • Quantic School Of Business And Technology
    Quantic School Of Business And Technology
    General

Frequently Asked Questions about Shereen D. Campbell

What company does Shereen D. Campbell work for?

Shereen D. Campbell works for My Little Magic Shop

What is Shereen D. Campbell's role at the current company?

Shereen D. Campbell's current role is Founder.

What is Shereen D. Campbell's email address?

Shereen D. Campbell's email address is sh****@****per.com

What is Shereen D. Campbell's direct phone number?

Shereen D. Campbell's direct phone number is +1 212-227*****

What schools did Shereen D. Campbell attend?

Shereen D. Campbell attended New York University, Quantic School Of Business And Technology.

What are some of Shereen D. Campbell's interests?

Shereen D. Campbell has interest in Writing, Children, Cooking, Volunteering, Fashion, Reading, Retail.

What skills is Shereen D. Campbell known for?

Shereen D. Campbell has skills like Merchandising, Fashion, Retail, Apparel, E Commerce, Inventory Management, Sales, Marketing, Assortment, Advertising, Management, Visual Merchandising.

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