Sherene Lee Email & Phone Number

Kuala Lumpur, My

Selangor, Malaysia

Leading a dynamic team of six marketing professionals, I spearhead our efforts to develop and execute effective marketing strategies. Our focus is on driving growth and enhancing brand presence through innovative campaigns and data-driven insights. Fostering a collaborative environment that encourages creativity and excellence.

Lead, develop, and execute strategic marketing plans to enhance brand and product visibility across various social media platforms.Grow the LottieFiles and IconScout social communities, focusing on retaining and engaging members while building stronger community relationships.Key milestone:• YoY growth @ 70.06% from Q2’21 to Q2'22 (81.3% on Instagram); QoQ growth @ 33%: Q1'22 vs Q2'22; YoY growth @ 234.27% from Q4'22 to Q4'23 on LinkedIn - Achieved these milestones through targeted campaigns, content and engagement strategies.

Head Marketing in ASEAN. The Global Marketing for WMS business.Develop end to end campaigns and content to support the business and generate brand awareness. Key milestone: • Launched SaaS WMS within 2 months after joining the team. • Set up the structure of all-rounded Marketing team

Kuala Lumpur, Malaysia

Led the Integrated Marketing Communication and demand generation programs for Industrial Safety portfolio (PPE and Gas Detection) in APACI.Honeywell Branding custodian in the region. Other related experience:End-to-end customer marketing, Digital & paid media marketing, content development (messaging & asset development), channel marketing, channel/sales enablement, event management, etc. Worked closely with key stakeholders from Global Offering and Global Integrated Marketing teams to develop and execute global campaigns and launch new products on a global level.Key milestone:• Managed a Marcom budget of USD200K to support USD40mil. sales target in ASEAN• Developed Hearing Conservation program and VeriShield 100 Series Passive Earmuffs campaign for APACI (generated USD6M MQLs in APACI) and was also deployed in a Global level.• The SME of Honeywell MarTech in the APACI region - key go to person in APACI driving COE.

Asean

Brand management, establish stronger brand equity in the related marketDevelop and execute marketing and communication strategy and plan.End-to-end campaign planning and implementation including activities like positioning, messaging and integrated marketing plan. Product launches management that includes content development ie video, photography, campaigns, advertising, media releases, product brochures/ catalogs, social media marketing.Key milestone:• End to end development from content to campaign for the new King's footwear launch in ASEAN and Global• King's brand refresh project (branding development)

Malaysia

Led the execution of marketing plans, organizing tradeshow and customer events, content/assets development, and producing press release. Managed the organisation Social media and digital marketing.Developed & established company branding and managementHead the Marcom function with 1 reporting (Graphic Designer).Marketing budget planning and management.Key milestones:• Awarded as “2017 Group Young Talent” under Talent Management Program. • Successfully kicked off series of seeding-approach campaigns and events independently to generate demand and increase visibility of the brand.• Organized the company first CSR Walkathon event.• Won the employer award in partnership with HR - “2017 HR Asia Awards”.

Years of experience in service line as a personal financial consultant in MNC bank and event organizer in the hospitality industry.

Level 6 Professional (Digital) Marketing, Digital Customer Experience, Marketing & Digital Strategy, Digital Optimisation

Bachelor (Hons) Of Mass Communications, Mass Communication/Media Studies, 2Nd Upper

Activities and Societies: MyChildhood Campaign - reminisced childhood times with foods & fun games Major in Broadcasting

Diploma, Mass Communication/Media Studies

Activities and Societies: R.A.V.E to Save Campaign - Fundraising event to save the stray dogs in Pulau Ketam