1. Oversee all aspects of the marketing including marketing plan, merchandising strategy, promotional activities, key campaign collaboration, PR, social media calendar and product launches2. Develop launching plan that incorporate 360 elements in line with brand strategy involved online and offline platform3. Constant engagement with key business partners, media, beauty creators and social influencers to drive strategic partnership4. Close collaboration with creative team and agencies in developing new promotional and digital assets that meet brand’s objective and guideline5. Assist in product development, innovation and marketing strategy to drive growth and gain market share in priority channels6. Monitor and evaluate the brand performance, market trends and competitor’s activities

1. Yearly business plan forecast and analysis2. Analyze market trend and market demand to introduce new product line-up for local market3. Monthly sales forecast and manage Purchase, Sales & Inventory (PSI) to maximize sales opportunities4. Managing P&L for four product categories (Water Heater, Vacuum Cleaner, Iron & Bidet)5 Develop business opportunities with different key players6 A&P planning and execution of brand strategies in terms of ATL, BTL, product launch, on-ground outpost , campaigns, store display and product training

1. Assisting in coordination of PR campaign (IT & Mobile Division)2. Major product launch involved Samsung Galaxy Note5, S6 edge+ and Galaxy Tab S2 Media Launch3. Disseminating press release and liaising with media titles, agencies and KOLs to ensure commercial alignment4.PR monitoring and reporting