Sheri Difini Email & Phone Number

Golden, Co, Us

Denver, Colorado, United States

Denver, Co

Manage member communications for membership program of 30K. Responsible for overseeing renewal process, member level, benefits, and pricing analysis. Report on membership numbers, revenue, and responsible for overall budget. Responsible for developing member acquisition plans to increase revenue and household count.Plan and manage media buying to support the Denver Art Museum's brand, exhibitions, and programming. Proficient in buying tv, radio, print, digital, and out-of-home. Liaison with external digital advertising agency responsible for paid social, SEM, and display advertising efforts.

Denver, Co

Marketing professional responsible for creating and implementing promotional plans for special events, art exhibitions, and brand campaigns. Managed a creative services team of 2 graphic designers and a marketing assistant. Managed vendor relationships, including advertising agency, print vendors, and signage company. Responsible for production of all printed collateral, signage and, brand consistency within the Gardens. Developed promotional partnerships, identified media sponsorships and responsible for media buying. Maintained annual marketing budget. Led an employee committee responsible for re-branding signage and identifying a new way-finding plan within the Gardens.

Denver, Co

Managed creative services team responsible for all design and printed collateral within the Gardens. Liaison to external advertising agency. Developed promotional plans for special events. Maintained annual marketing budget. Identified, purchased and maintained a new traveling trade show booth, as well as coordinating promotional items, for outreach events and trade shows.

Denver, Co

Responsible for planning and implementing five annual large-scale, revenue generating events ranging from 500-6,000 attendees. Developed event budgets and provided pre and post event analysis to key stakeholders. Managed all aspects of event planning, including vendor management, sponsor fulfillment, signage, entertainment, security, committee management and volunteer/staffing needs. Events included Spring Plant Sale, Corn Maze, Fall Plant & Bulb Sale and Holiday Sale. Served as manager on duty for the Gardens' summer concert series.

Chicago, Il

Responsible for coordinating events and meetings, from conception to implementation for a highly respected global financial services provider. Primary responsibilities included working with key stakeholders to identify event needs, budgets, speakers, invitation lists and program development.Managed all aspects of events including registration and attendee tracking, presentation and materials support, venue selection and post-event evaluations. Monitored event timelines and ensured deadlines were met. Event types included roundtable meetings, sales meetings, webinars, client appreciation events, monthly employee meetings and annual client conferences.

Lincolnwood, Il

Assisted Exhibits & Conventions Manager with organizations' participation in all industry trade shows and employee events. Worked closely with key stakeholders to identify appropriate product representation, marketing materials, booth selection and shipping. Supported exhibitions on-site with set-up, registration, logistics, give-away's, lead generation and tear-down.

Brookfield, Il