Sheri Macardy

Sheri Macardy Email and Phone Number

Strategic Marketing Coordinator | Graphic Designer | Driving Brand Growth @ Inclusion Lethbridge
Sheri Macardy's Location
Lethbridge, Alberta, Canada, Canada
About Sheri Macardy

With over a decade of experience in marketing and communications consultancy, I have partnered with diverse teams and clients to craft and implement strategic plans elevating brand visibility and refining promotional content. My expertise spans design and advertising, social media and content curation, editing and copywriting, project oversight, and fostering creativity and innovation.I excel in not only in producing visually stunning designs but also in developing comprehensive branding solutions that precisely align with company objectives. My ability to grasp broader business goals and translate them into effective design strategies positions me as an indispensable asset to any organization.My strong educational background further reinforces my expertise, with a Computer Graphic Design diploma, and a Bachelor of Fine Arts degree in New Media. This robust foundation equips me to thrive in dynamic, fast-paced environments within the constantly evolving industry.Proficient in digital marketing, graphic design, social media management, and copywriting, I specialize in crafting campaigns that effectively resonate with and engage the intended audience. Visually compelling assets capture attention and convey these messages with precision, while my skill in fostering meaningful connections on social media platforms enhances positive brand engagement.My professional journey reflects a passion for solutions-oriented design, underscored by perseverance and a commitment to continuous learning. My unique ability to merge creativity with strategic foresight renders me an invaluable asset to any organization seeking to elevate its brand presence and drive business growth.

Sheri Macardy's Current Company Details
Inclusion Lethbridge

Inclusion Lethbridge

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Strategic Marketing Coordinator | Graphic Designer | Driving Brand Growth
Sheri Macardy Work Experience Details
  • Inclusion Lethbridge
    Design Lead
    Inclusion Lethbridge 2024 - Present
    Lethbridge, Alberta, Canada
    • Partnered with an architectural technician and organizational leaders on a downtown storefront revitalization initiative, enhancing the building’s aesthetic appeal and boosting community engagement• Tackled wayfinding challenges utilizing colour, lines and visual cues to differentiate buildings, improving navigation and overall visitor experience• Redesigned the existing logo to resolve design issues while preserving key brand messaging, resulting in a more impactful and cohesive visual identity • Crafted and coordinated a press release strategically timed for an open house event, generating substantial interest and increasing attendance significantly
  • Alvin Reinhard Fritz Architect Inc.
    Marketing And Communications Consultant | New Media Intern
    Alvin Reinhard Fritz Architect Inc. Feb 2019 - Mar 2021
    Lethbridge
    Collaborated with design teams to develop strategic plans, resulting in enhanced brand awareness and optimized promotional content. Oversaw social media accounts to identify the best advertising methods and created images and copy aligning with current trends. Drove brand growth through design and advertising initiatives across various platforms for the company. Led brand growth initiatives across multiple platforms through innovative design and advertising campaigns. Enhanced brand consistency by refining existing marketing materials, utilizing strong editing, design, and copywriting skills to drive lead generation efforts and improve SEO. Oversaw marketing material production and managed all social media channelsKEY ACHIEVEMENTS:• Designed and published a 300-page book, significantly elevating brand visibility and growth.• Designed a series of six booklets using expert proficiency in Adobe InDesign.• Optimized and redesigned a 130+ page website to drive more organic traffic.• Created presentations and video content for social media to connect with target audience. • Implemented successful social media marketing campaigns, resulting in increased lead generation.• Refined the organization’s formal proposals by collaborating with the team and offering design expertise.• Oversaw 3 promotional events while providing all digital and print collateral, including photography.• Established a film studio, leading the production, editing, and publishing of videos to meet marketing objectives.
  • Designed To Flourish
    Creative Director
    Designed To Flourish 2010 - 2013
    Red Deer, Alberta, Canada
    Drove the creation of premium logos and comprehensive brand packages in client engagements. Seamlessly interfaced with clients to understand their vision and objectives, while executing designs that surpassed expectations. Employed efficient project management techniques to meet tight deadlines consistently.• elevated clients' brand identity with impactful logos and tailored packages.
  • Glendale Properties Inc.
    Project Manager
    Glendale Properties Inc. 2002 - 2005
    Red Deer, Alberta, Canada
    KEY ACHIEVEMENTS:• Orchestrated the development of a comprehensive branding package for the project, including the remodeling and staging of showcase units.• Recruited and managed a proficient team of up to 10 tradesmen, ensuring seamless execution throughout the condominium conversion process.• Collaborated effectively with legal teams, facilitating a smooth transaction process, and successfully selling all 30 units well within budget and ahead of schedule.

Sheri Macardy Skills

Adobe Illustrator Photoshop Corel Draw X5 Microsoft Word Adobe Indesign Mac Or Pc Acrobate Pro Typography Visual Communication Photography Layout Brochures Adobe Acrobat Logo Design Posters Business Cards Pre Press Indesign 3ds Studio Max Graphics Digital Photography Branding Social Media Digital Media Advertising Graphic Arts Graphic Design Adobe Creative Suite Computer Graphics Creative Direction Art Direction Page Layout Poster Design Adobe Photoshop Illustrator

Sheri Macardy Education Details

Frequently Asked Questions about Sheri Macardy

What company does Sheri Macardy work for?

Sheri Macardy works for Inclusion Lethbridge

What is Sheri Macardy's role at the current company?

Sheri Macardy's current role is Strategic Marketing Coordinator | Graphic Designer | Driving Brand Growth.

What schools did Sheri Macardy attend?

Sheri Macardy attended The University Of Lethbridge, Reeves College.

What are some of Sheri Macardy's interests?

Sheri Macardy has interest in Social Services, Family Tree Historian, Poverty Alleviation, Arts And Culture, Avid Researcher, Digital Photography, Fossil Hunting.

What skills is Sheri Macardy known for?

Sheri Macardy has skills like Adobe Illustrator, Photoshop, Corel Draw X5, Microsoft Word, Adobe Indesign, Mac Or Pc, Acrobate Pro, Typography, Visual Communication, Photography, Layout, Brochures.

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