Sherí Barros Email and Phone Number
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Sherí Barros is an internationally-recognized executive with an award-winning body of work spanning 20 years across highly visible nonprofit and sports entertainment brands. A Board Member, Marketing and Social Impact leader with a focus on sports and health brands. She currently serves as the Chief Marketing & Communications Officer of ZERO Prostate Cancer (formerly National Prostate Cancer Coalition). The nation’s largest foundation dedicated to prostate cancer advocacy, awareness, and patient support. She previously served as Vice President of America’s largest health charity where she led a team managing partnerships with highly-visible brands (billion-dollar sports leagues, sponsors, media and talent) to advance the mission. During her tenure, Ms. Barros spearheaded a 420% increase in revenue and managed a P&L with an 80% operating profit margin. She worked alongside the National Football League to lead the NFL’s Crucial Catch program. Her team also led global partnerships with the NBA, NHL, Women’s Tennis Association, WNBA, Minor League Baseball, UFC, and built a robust player ambassador program. Her career includes management of the marketing department for the NBA’s Spurs Sports & Entertainment; Vice President of Marketing for privately-held marketing and talent agency, Cooper Holdings Inc., where she negotiated and led Fortune 500 sponsorship portfolios across the U.S. She has also held marketing roles with the NFL’s Oakland Raiders and Atlanta Falcons. Ms. Barros’ expertise has been solicited as a Brand Strategist for sports legends, businesses, and charities. She founded SVB Group ventures firm in 2017. In 2019, Sherí was selected to serve on the jury of the Cannes Lions ‘Entertainment for Sport’ awards in France, the global marketing industry’s highest honor. Cannes Lions juries are represented by the highest calibre of worldwide industry expertise. She has served as an Adjunct Professor at New York University, and guest lectures for UCLA. Ms. Barros received her bachelor’s degree from Florida State University, master’s degree from the University of North Texas (where she serves on the Advisory Board), and completed Executive Education at Harvard Business School.
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Chief Marketing And Communications OfficerZero Prostate Cancer Sep 2024 - PresentAlexandria, Virginia, UsThe nation’s largest prostate cancer foundation dedicated to advocacy, awareness, and patient support. ZERO Prostate Cancer has successfully unlocked billions of dollars for men’s health - in public and private funding of prostate cancer early detection, treatment, and access to care.
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FounderSvb Group Jul 2017 - Present -
Vice President, Sports PartnershipsAmerican Cancer Society Oct 2017 - Mar 2024Atlanta, Ga, UsAs a national Vice President, led sports marketing and health impact strategy for America’s largest health charity. Oversaw national and global partnerships with major professional sports leagues, athletes, media and corporate sponsors. During her tenure, Ms. Barros spearheaded a 420% increase in revenue and managed a P&L with an 80% operating profit margin. Led a team managing an 8-figure annual portfolio of funding, including cash and in-kind media. Partners included the NFL, NBA, NHL, Women’s Tennis Association, Minor League Baseball, UFC, Fortune 500 corporate sponsors, player ambassadors, and drove close to $100 million in lifetime impact funding and media value fueling the ACS mission. Established a marketing growth strategy including organic social media and influencer marketing to drive brand engagement generating over 2B impressions annually. Elevated earned media and thought leadership via Harvard TH Chan School of Public Health, Aspen Institute, Brand Innovators, The Player’s Tribune, and more. Strategic leader maximizing budget, directing staff and cross-departmental management of: strategy, marketing communications, entertainment integration, regional activation, and measurement of mission impact results. Impacting over 1 million patients by addressing health equity (the unequal burden of cancer in underserved communities).Represented the Society on the Global Cancer Network, a coalition of Corporate Partnership leaders from the top cancer NGO’s of North America & Europe including the UK, Canada, France, Italy, Spain, Netherlands, and more. -
Vice President, Marketing And BrandCooper Holdings, Inc. May 2014 - Jul 2017Atlanta, Georgia, UsLed brand and B2B marketing of sports and talent agencies. Clients included NBA, NFL, Media talent and Fortune 500 companies (AT&T, Coca-Cola, Kellogg’s, etc). Led marketing strategy, insights, creative brand positioning, and assets for emerging new businesses. Advised CEO and served as chief brand ambassador at industry and media engagements (Super Bowl, NBA All-Star, etc.). Began as Director of subsidiary Career Sports & Entertainment (CSE), leading Fortune 500corporate sponsorship portfolios. Managed 8-figure budget and staff through client AT&T's merger and acquisition of Cricket Wireless (and relaunched Cricket's brand with a new national sports sponsorship portfolio). Evaluated, proposed & negotiated seven-figure partnerships and endorsements on behalf of corporate clients (NBA, MLS, NCAA, WWE, NASCAR, athletes). Managed relationships with sports properties and entertainment agencies (CAA & UEG) to implement an integrated entertainment marketing strategy with music, film and TV talent endorsements for added value. Directed staff management of each partnership, including fully-integrated campaigns across mediums: Digital/Social Content, TV/Radio, OOH/Print, Experiential Activations, Retail Promotions. Tracked and delivered over 600% ROI. -
Head Of MarketingSpurs Sports & Entertainment Jun 2010 - May 2014San Antonio, Texas, UsLed Spurs marketing before being promoted to lead the marketing department for Spurs Sports & Entertainment: NBA Spurs, WNBA Stars, AHL Rampage, AT&T Center shows, and non-profit Silver & Black Give Back. Reported to the EVP Branding, Broadcasting, & Corporate Partnerships. Directed a staff of managers, coordinators, and assistants. Oversaw paid marketing budgets for all properties. Developed go-to-market advertising plans, which drove event attendance, broadcast ratings, and overall brand consumption across all brand touch-points (including digital, social media, and Spurs mobile app launch campaign). Managed relationships and led collaboration between external media partners, agencies, and internal departments: player relations & basketball operations, analytics, sales & retention, creative, communications, game operations, and community relations. Project management of 2,000+ projects/season. Negotiated media partnerships to maximize budget.Achievements: Associate Producer of award-winning ads: (3) 2013 International Telly awards for commercials produced with The PM Group. (1) 2013 National Sports Forum award for television advertising excellence: "Thank You" commercial produced with The PM Group. (1) 2013 Summit Creative Award for best sports microsite developed with Channel 1 Media. Developed grassroots program: revived an outer-market brand extension "Caravan Tour", internship program (saved $17k from annual operating budget), & increased appearances by over 50%. Generated $144k+ incremental revenue. Set record for youth camp attendance in 2013. Served on the host committee of the Spurs Tux N' Tennies Gala. Silver Dancer audition judge. Media services included: team spokesperson for interviews with CW Laredo, FOX Corpus, CBS San Antonio, Row 27, & FOX Sports SW Spurs broadcasts. Provided voiceover for Spurs & WNBA Stars video features. -
Manager, MarketingOakland Raiders Nov 2009 - Jun 2010Las Vegas, Nv, UsManaged direct & digital marketing communications and promotions for the franchise. Consulted on grassroots event marketing program. Consulted with corporate partnerships to provide market research of the Raiders' consumer base within the California Bay Area DMA. -
Manager, Aaa Marketing & Game ProductionAtlanta Braves Jan 2009 - Oct 2009Atlanta, Georgia, UsManaged marketing, game presentation & television broadcast departments for the inaugural season of the Triple-A Braves franchise. Added new challenge of establishing a professional sports brand from its inception. Led collaboration with ad agency, sponsors, and traditional media partners. Managed television administration for the 25-game broadcast schedule on CSS. Managed game presentation for the 72-home game schedule. Recruited & hired all production staff for the new 64 million-dollar stadium (Opening Day April 17, 2009). -
Manager, Afl Marketing & OperationsAtlanta Falcons Jan 2008 - Jan 2009Flowery Branch, Ga, UsPromoted to Marketing & Operations Manager of Falcons' subsidiary arena football league franchise (Georgia Force) after 3 years of successfully managing the Falcons' Grassroots Marketing program. Managed advertising, promotions, digital and game presentation departments. Led the management of all logistics between the front office and league officials regarding: arena operations (Philip's Arena in 2007, Gwinnett Arena in 2008) and ESPN broadcast productions. -
Coordinator, Experiential MarketingAtlanta Falcons 2005 - 2008Flowery Branch, Ga, UsManaged the grassroots marketing program (75-90 appearances per year). Produced the Player Caravan Tour with media sponsors; oversaw logistics of NFL players, cheerleaders, travel, and appearance locations. Served multiple roles within the event marketing department including coordination of Training Camp, Draft Party, and Game Day on-field & off-field events.
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Community & Player Relations (Graduate Intern)Texas Rangers Baseball Club 2003 - 2004Arlington, Texas, Us -
Marketing Assistant (Graduate Intern)Img Jan 2003 - Nov 2003London, GbNBA Hoop-It-Up Tour managed by then Host Communications (acquired by IMG in 2007) -
Tournament Assistant (Intern)Pga Of America May 2001 - Sep 2001Frisco, Texas, Us83rd PGA Championship - Atlanta Athletic Club
Sherí Barros Skills
Sherí Barros Education Details
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Harvard Business SchoolMedia & Sports (Bems) -
Florida State UniversityPsychology (Performance Management); Double-Minor In Communications & Spanish
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Universidad De Costa Rica UcrStudy Abroad Scholar: Language & Culture
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University Of North TexasKinesiology (Recreation Event & Sport Management)
Frequently Asked Questions about Sherí Barros
What company does Sherí Barros work for?
Sherí Barros works for Zero Prostate Cancer
What is Sherí Barros's role at the current company?
Sherí Barros's current role is Chief Marketing Officer | Board Member | Global Brand & CSR Strategy.
What is Sherí Barros's email address?
Sherí Barros's email address is sb****@****rts.com
What is Sherí Barros's direct phone number?
Sherí Barros's direct phone number is (770) 955*****
What schools did Sherí Barros attend?
Sherí Barros attended Harvard Business School, Florida State University, Universidad De Costa Rica Ucr, University Of North Texas.
What skills is Sherí Barros known for?
Sherí Barros has skills like Event Management, Sponsorship, Marketing, Advertising, Event Planning, Sports, Sports Marketing, Management, Public Speaking, Sports Management, Marketing Communications, Community Development.
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