Sheri Bodo Email & Phone Number

Beachwood, Oh, Us

Dearborn, Michigan, United States

- Created annual pre-season plans and monthly forecasting, driving corresponding strategies.- Reviewed weekly sales and inventory levels to proactively communicate risk/opportunities and action steps to the leader.- Developed and executed comprehensive marketing strategies that integrated across in-store and online channels.- Analyzed business trends to identify opportunities through sales KPI and consumer performance analysis.- Partnered with marketing, creative, third-party vendors, integrated media, and UX counterparts to ensure storytelling needs were covered daily, weekly, monthly, and seasonally.- Managed e-commerce by driving consumer engagement, acquisition, and conversion through digital marketing tactics.-Communicated financial results and action plans to leadership and cross-functional teams on a daily/weekly/monthly basis.- Identified additional reporting needs and process improvements, collaborating with IT to develop, automate, and enhance reporting.

- Managed E-commerce channel strategy and developed yearly integrated marketing plans.- Built taxonomy/navigation and collections while planning emails, managing pricing, and promotional requests to ensure alignment of messaging on-site.- Partnered with content team ensure on-time delivery of new products are set up on the site for sale.- Created recommendations on merchandise assortments by category and continually evaluate analyze, and adjust said assortment- Partnered with buying team to manage category sales, margin and marketing strategy.- Created and managed promotional programs/analysis and customer-specific marketing campaigns.- Analyzed forecast and interpret consumer trends to communicate recommendations to site merchandiser.- Identified white space opportunities and risks to maximize the business.

Coroapolis, Pa

- Created and maintained product content on e-commerce platform with attention to detail.- Developed initiatives to increase workflow efficiency and reach team-based goals month-over-month.- Collaborated cross-functionally with departments such as Buying, Vendor Direct, and Production to effectively showcase the department's current assortment.- Drove creation of annual plans in partnership with Buying and Marketing teams, in line with LRP and company and brand goals.- Reported weekly and monthly on KPIs and used insights to improve campaign performance.

Coraopolis, Pa

- Assisted in creating and maintaining in-depth development of merchandise assortments by category.- Ensured accuracy of merchandising reports, purchase orders, assortment sheets, and receipts using Excel and other reporting systems.- Collaborated cross-functionally with departments such as Marketing and E-commerce to optimize the customer experience from an Omni-Channel perspective.- Reviewed monthly forecast of key items (replenishment) with category planners to ensure in-stock goals and maintained WOS.- Communicated financial results and action plans to leadership and cross-functional teams on a daily/weekly/monthly basis.

New York, New York

- Analyzed and interpreted key business issues, monitored regional merchandise reports, open-to-buy monitoring, and stock analysis.- Developed effective relationships with vendors.- Handled purchase order management and administration, as well as processing markdowns, including writing orders, changes, cancellations, and necessary follow-up.- Ensured accuracy of merchandising reports, purchase orders, assortment sheets, and receipts using Excel and other reporting systems.

Leetonia, Oh

Kent State University

Niles, Oh

Niles, Oh