Sheri Byrd

Sheri Byrd Email and Phone Number

Traveler, writer, editor, crystal clear communications @ Alaska Airlines
seattle, washington, united states
Sheri Byrd's Location
Buckeye, Arizona, United States, United States
Sheri Byrd's Contact Details

Sheri Byrd personal email

n/a
About Sheri Byrd

World-traveling, award-winning journalist, editor, social media strategist, pubic relations pro, internal communications specialist and overall top-shelf wordsmith. Higher education and aviation marketing director, climate and health care communications specialist, media relations pro, news writer, newspaper and magazine editor. Specialties: Climate, local business, aviation, health care, wellness, education, science writing, defense, cooking, branding and identity, on-air radio and television hosting. See Publications section for writing examples. “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” ~ Alvin Toffler, "Future Shock," 1970

Sheri Byrd's Current Company Details
Alaska Airlines

Alaska Airlines

View
Traveler, writer, editor, crystal clear communications
seattle, washington, united states
Website:
alaskaair.jobs
Employees:
9140
Sheri Byrd Work Experience Details
  • Alaska Airlines
    Flight Attendant
    Alaska Airlines Mar 2017 - Present
    Portland, Oregon Area
    Ensure and assess on-board safety and security, as well a top line friendly food and beverage service, through constant coordinated teamwork on Boeing 737 passenger aircraft for Alaska Airlines on routes throughout the U.S., Canada, Mexico and Costa Rica. While assuring safety standards and staying currently training in emergency procedures, present the face of the caring brand to passengers.
  • Peacehealth
    Social Media Strategist
    Peacehealth Nov 2016 - Feb 2017
    Vancouver, Wa
    Created strategic, engaging posts for Facebook, Instagram and Twitter on behalf of the system headquarters, 10 local hospitals and 70 clinics in Alaska, Washington and Oregon. Combined photos, infographics and targeted copy to reach intended audiences. Coordinated daily with system-level marketing team and local marketing specialists to balance unified system messages with local community connection and enthusiasm through teamwork in the entire design process. Responded daily to online reviews and comments, positive or not. Monitored social media analytics to assess and improve strategic processes and messages according to modern digital marketing principles within department resources.
  • Peacehealth
    Senior Communications Specialist
    Peacehealth Dec 2014 - Nov 2016
    Vancouver, Wa
    Served executive leaders, conceived and developed communications tailored to 16,000 distributed employees, patients and prospective patients. Represented the organization to news media through press releases, maintaining mission-based reputation and image. Wrote and shot photos for at least weekly articles for internal online magazine TheCaregiver.org, almost daily executive strategic emails, posted through Gravitate blogging web technology. Crafted leadership presentations from executives to various groups among PeaceHealth’s 70+ locations in Alaska, Washington and Oregon. Collaborated with staff of varied backgrounds from physicians to finance, on topics from technical research to fundraising and community events, prioritizing demanding and shifting deadlines for proofreading, editing, and publishing with attention to mission, voice and appropriate styles. Created detailed communications plans for each project, collaborating with subject matter experts to determine steps, deadlines, knowledge sources, resources and outcomes. Managed communications branches of projects for all departments.
  • Vancouver Business Journal
    Freelance Journalist
    Vancouver Business Journal Oct 2011 - Dec 2014
    Vancouver, Wa
    Interviewed regional business owners and leaders to research and bring their stories to life, writing for the southwest Washington business community audience in monthly articles for a weekly print and web publication and their monthly lifestyle magazine, North Bank. Worked closely with my interview subjects to get the personal stories as well as the motivations and keys to success to share with the community. Topics varied from recession banking to local homelessness and business philanthropy.
  • Embry-Riddle Aeronautical University
    Marketing And Enrollment Management Director, Western Region
    Embry-Riddle Aeronautical University Feb 2009 - Oct 2012
    Oversaw and directed all marketing efforts, serving 33 non-residential campus directors through 10 western states for private aviation university. Collaborated through teamwork with campus directors to create print and digital media messages sensitive to their varied local audiences, and relevant to local news media, while maintaining relationships and brand consistency with headquarters leadership in Florida. Monitored enrollment statistics in real time to continuously improve messages to best serve campus directors in strategic customer outreach for student recruitment in each location. Instructed directors in often-evolving communication and marketing best practices.
  • Washington State University Vancouver
    Public Relations & Communications Coordinator
    Washington State University Vancouver Jun 2006 - Feb 2009
    Vancouver, Washington
    Crafted strategic communications, serving university leadership, faculty and staff clients, sensitive to their internal and external audiences, stakeholders, and desired messages. Wrote press releases and shot photos at least weekly to promote education and information, involving the community members in the university’s mission and goals with a variety of audiences. Topics ranged from guest lectures, admissions and financial aid, to subject matter expert research such as new refrigeration methods to combat global warming. Increased WSU Vancouver positive earned media mentions from a handful per year to an average of 120 per month. Wrote strategic copy for ongoing fundraising campaigns, internal communications, student recruiting materials, as well as crisp, concise attention-catching monthly recruitment ad copy. Built and maintained rapport with regional journalists, keeping their audiences in mind. Maintained daily active, engaging social media.
  • United States Air Force
    Journalist/Editor, Public Affairs
    United States Air Force Mar 2004 - Aug 2005
    Kaiserslautern American Newspaper, Usaf Public Affairs, Ramstein Air Base, Germa
    Worked as civilian contract staff writer, education editor, layout designer and photographer for Kaiserslautern American weekly newspaper serving the community of 50,000 U.S. service members, government employees and family members in Kaiserslautern, Germany. Wrote K-12 and higher education articles, as well as travel features. Assisted the military newspaper staff with other command information articles. Assisted in planning and hosting community outreach events on U.S. bases and in neighboring towns, serving U.S. and German guests.
  • Lawrence Livermore National Laboratory
    Senior Public Information Officer
    Lawrence Livermore National Laboratory Oct 2000 - Jan 2002
    Writer, communications and media relations specialist for U.S. Dept. of Energy national research lab. Serving lab leadership and staff clients of many backgrounds, wrote an average of six press releases and media advisories per week on research and publications, emerging technologies, operations and staff spotlights. Responded to Sept. 11, 2001 crisis under direct threat, with trained Dept. of Energy standards on 24-hour crisis communication shifts. Arranged for almost daily media coverage of lab interests with local, national and international media. Hosted occasional public access 30-minute television show, Technology Today, interviewing researchers about new findings.

Sheri Byrd Skills

Html Writing Media Relations Public Relations Copywriting Promotions Newspaper Social Media Editing Public Speaking Non Profits Advertising Strategic Planning Microsoft Office Word Journalism Customer Relations Marketing Communications Photoshop Web Design Powerpoint Teaching Marketing Strategy Newsletters Community Relations Press Releases Corporate Communications Social Networking Copy Editing Coaching Customer Service Strategic Communications Enrollment Management Microsoft Word Leadership Community Development Newspapers Higher Education Blogging Nonprofits Publications Facebook Research Storytelling Event Planning Fundraising Ap Style Proofreading Editorial Internal Communications

Sheri Byrd Education Details

Frequently Asked Questions about Sheri Byrd

What company does Sheri Byrd work for?

Sheri Byrd works for Alaska Airlines

What is Sheri Byrd's role at the current company?

Sheri Byrd's current role is Traveler, writer, editor, crystal clear communications.

What is Sheri Byrd's email address?

Sheri Byrd's email address is sh****@****ast.net

What schools did Sheri Byrd attend?

Sheri Byrd attended Northern Arizona University, Washington State University.

What are some of Sheri Byrd's interests?

Sheri Byrd has interest in Dancing.

What skills is Sheri Byrd known for?

Sheri Byrd has skills like Html, Writing, Media Relations, Public Relations, Copywriting, Promotions, Newspaper, Social Media, Editing, Public Speaking, Non Profits, Advertising.

Who are Sheri Byrd's colleagues?

Sheri Byrd's colleagues are Mike Evans, Marilyn Howard, Jana Osborne, James Cullinan, Cathy Reilly, Emily Harris, Katherine Scott.

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