Sherice Dean Email and Phone Number

Creative Solutions | Event Management + Logistics | Vision Enhancers At Bryan Allen Events, simply being able to plan an event is not enough. Whether it be sales targets, brand awareness, employee engagement or financial performance, we talk about the outcomes you want.

•Lead meeting logistics for external organizational meetings, seminars and conferences, including regional trainings, House of Delegates, TDIC Risk Management seminars, Peer Review training workshops, and other organizational meeting and events. Includes working with internal departments to identify dates, locations and event goals to determine appropriate site selection, contract negotiation, room block and event specifications to meet objectives.•Responsible for developing the CDA Speaker’s Bureau. Identify potential speakers; coordinate with the CDA Presents Board of Managers to recommend and approve new speakers; and manage all Speaker Bureau speaker coordination, including working with the component on dates, seminar materials, speaker travel and function room set up. •Manage all aspects of travel for staff volunteers, speakers and guests of CDA and subsidiaries. Research travel options for times, cost efficiency, meeting requirements and individual partialities. •Manage hotel block for two CDA Presents meetings each year, including contract negotiation and recommendation of overall room block inventory to meet the needs of attendees but minimize risk. Identify any trends that present risk of contract performance and negotiate with hotel to mitigate concerns. Manage staff travel and housing to maximize comp room block and meet budget.•Preparation and tracking of contracts for submission to Legal and timely execution of vendor agreements. Requires regular reports to VP on status of current contracts.•Manage programs at hotel site for CDA Presents meetings with over 40,000 combined attendees. This includes working with speakers and staff, and providing direction and supervisory oversight to hotel, AV and other vendor staff. Provide support for other education programs as necessary.•Collaborate with administrative staff to effectively delegate tasks, timelines and project outcomes while incorporating overall department needs and workflow.

EDUCATION- Provide primary staff support to the Education Committee, including agenda development, meeting/conference call logistics and preparation of minutes.- Develop and implement strategies for meeting the educational and training needs of members and the industry in general.- Prepare and implement an annual plan and budget for education and training to meet budget goals.- Coordinate the delivery of educational content through meetings, seminars, webinars, and on-line education.EVENT AND WEBINAR MANAGEMENT- Provide primary staff support to the Annual Conference Planning Group, including content development, agenda preparation, meeting/conference call logistics and preparation and distribution of minutes and meeting materials.- Conduct site visits, obtain vendor proposals, analyze options and prepare recommendations.- Negotiate venue and related vendor contracts.- Develop event budgets, including food and beverage, audio/visual, collateral material, and speaker fees.- Design registration packages and pricing for each event.- Prepare and deliver timely communications about upcoming events.- Prepare and maintain event schematic and activity timeline- Prepare on-site volunteer/staffing plan.- Prepare promotional materials and supervise outside graphic design and printing to ensure timeliness and accuracy.- Manage and supervise staff responsible for event registration and assure accurate data entry.- Initiate identification of and coordinate exhibitors, sponsors, and special programs- Manage on-site registration process- Assist Executive Director with committee and Board of Directors meetings and events.RELATED OFFICE AND WEB SUPPORT- Perform necessary word processing, spreadsheet and database computing functions with accuracy.- Maintain shared Google calendar and drive files.- Prepare, coordinate and analyze on-line surveys in consultation with other staff.- Manage web-based applications such as Survey Monkey, Ring Central, Go to Webinar.

*Managing corporate, social, wedding, and other special needs. Also provide month of coordination event service.*Assist with site selection for potential clients in need of venue space, determining available venue budget, style preferences, capacity needs, and date availability.*Follow up with potential clients, ensuring an understanding of event planning timeframe, committee meetings to review proposals, and decision making process.*Offering complimentary site selection services through conduct site tours of multiple locations, detailing options for setting the venue space and identifying any special needs of the client.*Maintain positive vendor relationships with event venues, through enforcing venue regulations with all vendors, to maintain the integrity of the space.*Work with clients through the planning process and collect final event details, such as final guest count, seating arrangements, AV needs, event timeline, and final menu decisions. Ensure that these final details are communicated with the catering team, venue, and all event vendors.*Maintain vendor relationships, and offer vendor referrals to clients for any services not able to be provided by Event Architects.*Style and manage trade show booths at Perfect Wedding Guide Bridal Show, Dream Wedding Show, and Bridal Expo.

*Create, develop and test modified and original recipes*Write unique, entertaining, and personalized narratives to accompany each recipe post*Detail each recipe step and accompany with original photography*Market blog among various social media sites, such as Facebook and Instagram

*Inform both corporate and private sector of available event space and current promotions available at Strikes Unlimited*Research, contact, and cold call potential clients to increase event bookings*Maintain previous and repeat clients through follow up, crisis management and establishing a approachable relationship*Ensure sales team’s education regarding business relocation in the Rocklin/Roseville area, who’s holding meetings and events, and effective targeting of cold calls *Create marketing materials and uniquely fun sales packet items to be utilized during cold calls*Performing site tours of the event facility, both on an appointment or walk in basis, highlighting the benefits of holding an event with Strikes Unlimited Event Center*Establish booking goals, focus markets, and cold call quotas for the sales team while ensuring these goals are met monthly*Determine creative and unique event set up and agendas to ensure a dynamic meeting, conference, training, or party*Revised and developed an event contract template, invoice, and in house food and beverage processing system *Draft and submit client contract, collect deposits, create and manage event invoices, and oversee all events*Represent Strikes Unlimited at industry trade shows, Chamber of Commerce events, and other community functions*Maintain communication in the Sales team, as well as with the Executive Chef, Accounting Department, and Bowl Managers.*Oversee weekly operations meetings ensuring all departments are informed on upcoming events and promotions

*Lead and Participate in creative team meetings determining the scope and focus of each issue of the magazine*Coordinate sales managers, contributors, and photographers to ensure all necessary information is obtained for each advertisement and magazine feature.*Worked as lead event planner for KOOLFIRE sponsored events, as well as client events, including coordinating, promotion, and execution of events*Work with clients to define marketing goals, and develop a marketing campaign specific to meet established goals*Draft press releases, point of sale verbiage, and other marketing briefs as needed*Coordinate, photograph, and write the Food and Brew Review feature for each issue of Koolfire Magazine*Write other magazine features as necessary*Ensure billing is completed for each paying advertiser, and collect payment*Manage social networking sites, such as Facebook, Yelp, Roseville Patch, and other websites

*Responsible for informing and promoting the MOMS club to potential members in the North Rocklin area.*Maintain and enforce International MOMS Club guidelines and bylaws, and represent the chapter at International hosted functions*Coordinate and oversee multiple philanthropic activities throughout the year, such as: Mustard Seed School Backpack Drive and the Love, Olivia Gift Tree*Provide a President’s Letter for each issue of the monthly newsletter*Review, edit, and approve the monthly newsletter and calendar of events

*Responsible for maintaining a booking goal for the SMERFE and Athletic markets; providing over $600,000 in guestroom and food and beverage revenue annually*Maintain existing accounts while actively prospecting for new clients and events*Prepare proposals to inform, engage, and excite potential clients about the Hilton Sacramento*Negotiate contract details with clients, while anticipating their group needs*Represent the Hilton Sacramento at tradeshows and mixers, such as the Los Angeles Tour Connection Reception and Trade Show*Prepare Banquet Event Orders using Delphi *Prepare monthly consumption reports, amenity expenditures, and other reports as requested*Prepare requests for commission and rebate checks for third party planners*Develop and distribute flyers via email using ecommerce tool MagnetMail. Magnetmails focus on guest rooms and catering promotions, in addition to targeting specific sales markets*Prepare marketing materials for hotel promotions, in addition to developing monthly Hilton newsletter received by over 3000 clients