Sheri L. Chin, Cmo, Head Of Marketing Email and Phone Number
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Results driven fintech marketing executive with deep experience in ecommerce, global payments, banking, lending and SaaS platforms. Proven success enabling early stage, emerging and large public companies to build brand, grow revenue and deliver long term value in competitive, high growth, multi cultural environments. Specialize in creating global B2B, B2C, B2B2C marketing strategies that are multi channel, integrated and data driven. I am passionate about building a culture of success where the companies and people I work with thrive and prosper – financially, professionally and personally.ACCOMPLISHMENTS- Launched marketing center of excellence for financial technology platform company, Galileo Financial Technologies. More than tripled account growth to 131M+ accounts and contributed to significant year over year revenue growth.- Delivered largest 2H originations growth in company’s history for PE backed SMB lending fintech, BFS Capital. Rebuilt company culture and developed strategic marketing plan to grow pipeline and reverse declining revenue trend.- Quadrupled ACI Worldwide sales pipeline, delivered 3x higher conversion rate, 19% faster close and exceeded annual new logo revenue goal 10% by developing targeted segmentation strategy, content, multi channel go to market campaigns, and sales enablement tools for every stage of the buyers journey.- Led marketing and communications for early stage electronic payments company, growing revenue 14X through two successful exits.- CMO board advisor for startup healthtech company leveraging medical natural language processing, machine learning and artificial intelligence to drive a new frontier in oncology data management.CORE COMPETENCIESMarketing Strategy | Integrated Marketing | B2B | B2C | B2B2CGlobal Payments | Banking | Lending | eCommerce | SaaS Platforms | Cloud SoftwareBrand Awareness | Digital Marketing | SEO | SEM | Social Media | Product MarketingPerformance Analytics | Customer Insights | Strategic Planning | Growth Oriented StorytellerDemand Generation | Pipeline Acceleration | Content Development | Sales Enablement | New Customer Acquisition | Customer Engagement | Customer RetentionStrategic Partnerships | Business Development | Account Management Marketing Leadership | |High Performance Teams | Cross Functional TeamsCulture | Chief Marketing Officer | Chief People OfficerCONTACT MEAvailable for marketing and business strategy Board of Director positions and new opportunities. I look forward to hearing from you | sheri.chin88@gmail.com
Galileo Financial Technologies
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Head Of Marketing | Cmo | Fintech | B2B | B2B2C | Enterprise MarketingGalileo Financial Technologies Mar 2021 - PresentSandy, Ut, UsGlobal financial technology platform powers world's leading fintechs, financial institutions, emerging and established brands. - Growth oriented storyteller who built company's first ever marketing department. Doubled platform accounts and helped deliver 5x revenue growth by pivoting pipeline to new segments.- Developed and implemented segmentation strategy, buyer's journey profiles, content strategy and performance driven, omni-channel demand generation engine.- Led global brand strategy, company rebrand, website rebuild, PR and social media, repositioning and integration of acquired companies.- Recruited top tier talent to build global marketing team and marketing center of excellence. -
Cmo Board Advisor | Healthtech | B2B Marketing Strategy | Strategic PartnershipsNeuralframe Jun 2020 - PresentGreenwich, Connecticut, UsWork with CEO of early stage healthtech company to develop strategic plan, go to market strategy and refine product positioning. -
Cmo Advisor | Visual Tech | B2B Marketing | Strategy | Go To Market PlanningOutward, Inc. Jan 2021 - Feb 2021San Jose, Ca, UsDeveloped annual strategic marketing plan for Outward (outwardinc.com), visual tech company in home furnishings vertical and wholly owned subsidiary of Williams Sonoma. Consulted with Co-Founder and Head of Sales to refine go-to-market plan and assembled high performance freelance marketing team to deliver on marketing plan. -
Chief Marketing Officer | Integrated Marketing | Business Strategy | Global Brand Strategy | FintechBfs Capital 2018 - 2020Coral Springs, Fl, UsFintech providing digital lending to small businesses. Recruited by private equity firm to develop global marketing strategy and modernize marketing and sales function.- Developed targeted segmentation strategy to deliver successful omni-channel campaigns in partnership with Sales, Risk, Operations that grew qualified leads 29% annually- Relaunched brand, website and social media channels driving increased engagement- Created customer cross sell campaigns which grew qualified applications, increased originations and improved risk -
Chief People Officer | High Performance Teams | Training And Development | Culture And EngagementBfs Capital 2018 - 2020Coral Springs, Fl, UsRebuilt company culture in parallel with business and technology reinvention which led to improved performance, greater innovation, resilience during Covid crisis and sustainable foundation for future growth. Positioned company for successful CEO recruitment and recapitalization. -
Vice President, Global Sales Marketing | B2B Enterprise | Omni Channel | Payments | Banking | SaasAci Worldwide 2016 - 2018Coral Gables, Florida, UsGlobal leader ($1B revenue) in banking and electronic payments technology and SaaS platforms empowering $14T+ in payments daily. - Partnered with Sales and Product to nearly double global sales pipeline to $1.9B, meeting and exceeding new revenue goals depending on segment.- Created omni-channel campaigns that were integrated, performance driven and surrounded prospects at every stage of buyer's journey.- Restructured multi-cultural global marketing team responsible for product marketing, content development, partnership marketing, go to market campaigns, targeted sales enablement tools and marketing analytics. - Led Product, Sales, Marketing teams to develop first ever cohesive, coordinated strategic plan. -
Head Of Marketing, Aci On Demand | B2B | Business Strategy | Payments | Digital Banking | SaasAci Worldwide 2014 - 2016Coral Gables, Florida, UsHead of Marketing for company's SaaS electronic payments platform delivering solutions to Billers across multiple verticals, Financial Institutions and Financial Intermediaries. Led new acquisition, activation and customer success marketing to increase customer loyalty and grow revenue.- Quadrupled pipeline, delivered 3x higher conversion rate, faster close and exceeded revenue goal in partnership with Sales and Product. -
Svp, Marketing | B2B | B2C | Customer Success | Revenue Growth | Data AnalyticsOfficial Payments 2010 - 2013Official Payments acquired by ACI Worldwide in Dec 2013.Official Payments was a leading provider of electronic payment solutions and helped launch the biller direct category. - Launched Official Payments brand to over serve 3,300+ clients nationwide across multiple verticals including including federal, state, and local governments, educational institutions, utilities and consumer finance.- Grew revenue 14X as Head of Marketing through multiple acquisitions and exits.
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Head Of Marketing | Brand Awareness | B2B | B2B2C | D2C | Digital Marketing | Strategic PartnershipsTier Technologies 2006 - 2010Reston, Va, UsTier Technologies acquired Official Payments in 2002 and rebranded back to Official Payments in 2010 -
Vice President, Marketing | Brand Awareness | Pr | B2B | Strategy | Segmentation | AnalyticsTier Technologies 2002 - 2005Reston, Va, UsTier Technologies acquired Official Payments 2002 -
Director, Marketing | Brand Awareness | B2B | B2B2C | D2B | Digital Marketing | Omni ChannelOfficial Payments 2000 - 2002Official Payments was acquired by Tier Technologies in 2002
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Senior Director Of MarketingBertelsmann Se & Co. Kgaa 1997 - 1999Gütersloh, DeLed new customer acquisition channel strategy, testing and development to deliver 18% of annual enrollments (2M+ new enrollments) and improve marketing ROI. Managed 3 team members and $15M budget. -
Senior Director, MarketingAmerican Express 1988 - 1997New York, Ny, UsAmerican Express:Held various B2C and B2B marketing roles with increasing responsibility including brand management, PR, media planning, performance metrics, inbound and outbound acquisition programs targeted to consumer, small business, and online brokerage customer segments. Managed teams of varying sizes and marketing budgets $10M - $23M. • Senior Director, Financial Direct• Director, Small Business Acquisition• Senior Manager, Consumer Acquisition• Manager, Cardmember Analytics* Recipient of American Express Chairman's Award
Sheri L. Chin, Cmo, Head Of Marketing Education Details
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The Wharton SchoolGeneral -
Stanford UniversityEconomics -
EmeritusCourse Leader | Columbia University | Digital Strategies For Business -
EmeritusProgram Leader | Wharton School | Fintech Revolution
Frequently Asked Questions about Sheri L. Chin, Cmo, Head Of Marketing
What company does Sheri L. Chin, Cmo, Head Of Marketing work for?
Sheri L. Chin, Cmo, Head Of Marketing works for Galileo Financial Technologies
What is Sheri L. Chin, Cmo, Head Of Marketing's role at the current company?
Sheri L. Chin, Cmo, Head Of Marketing's current role is Fintech | B2B Marketing | B2B2C | Global Brand Strategy | Marketing Strategy | Payments | Banking | Lending | eCommerce | SaaS | Omni Channel | Digital Mktg | Product Mktg | Performance Mktg | Partnerships | Board Member.
What is Sheri L. Chin, Cmo, Head Of Marketing's email address?
Sheri L. Chin, Cmo, Head Of Marketing's email address is sh****@****ail.com
What is Sheri L. Chin, Cmo, Head Of Marketing's direct phone number?
Sheri L. Chin, Cmo, Head Of Marketing's direct phone number is +191770*****
What schools did Sheri L. Chin, Cmo, Head Of Marketing attend?
Sheri L. Chin, Cmo, Head Of Marketing attended The Wharton School, Stanford University, Emeritus, Emeritus.
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