Sheri L. Chin, Cmo, Head Of Marketing Email & Phone Number

Sandy, Ut, Us

Global financial technology platform powers world's leading fintechs, financial institutions, emerging and established brands. - Growth oriented storyteller who built company's first ever marketing department. Doubled platform accounts and helped deliver 5x revenue growth by pivoting pipeline to new segments.- Developed and implemented segmentation strategy, buyer's journey profiles, content strategy and performance driven, omni-channel demand generation engine.- Led global brand strategy, company rebrand, website rebuild, PR and social media, repositioning and integration of acquired companies.- Recruited top tier talent to build global marketing team and marketing center of excellence.

Greenwich, Connecticut, Us

Work with CEO of early stage healthtech company to develop strategic plan, go to market strategy and refine product positioning.

San Jose, Ca, Us

Developed annual strategic marketing plan for Outward (outwardinc.com), visual tech company in home furnishings vertical and wholly owned subsidiary of Williams Sonoma. Consulted with Co-Founder and Head of Sales to refine go-to-market plan and assembled high performance freelance marketing team to deliver on marketing plan.

Coral Springs, Fl, Us

Fintech providing digital lending to small businesses. Recruited by private equity firm to develop global marketing strategy and modernize marketing and sales function.- Developed targeted segmentation strategy to deliver successful omni-channel campaigns in partnership with Sales, Risk, Operations that grew qualified leads 29% annually- Relaunched brand, website and social media channels driving increased engagement- Created customer cross sell campaigns which grew qualified applications, increased originations and improved risk

Coral Springs, Fl, Us

Rebuilt company culture in parallel with business and technology reinvention which led to improved performance, greater innovation, resilience during Covid crisis and sustainable foundation for future growth. Positioned company for successful CEO recruitment and recapitalization.

Coral Gables, Florida, Us

Global leader ($1B revenue) in banking and electronic payments technology and SaaS platforms empowering $14T+ in payments daily. - Partnered with Sales and Product to nearly double global sales pipeline to $1.9B, meeting and exceeding new revenue goals depending on segment.- Created omni-channel campaigns that were integrated, performance driven and surrounded prospects at every stage of buyer's journey.- Restructured multi-cultural global marketing team responsible for product marketing, content development, partnership marketing, go to market campaigns, targeted sales enablement tools and marketing analytics. - Led Product, Sales, Marketing teams to develop first ever cohesive, coordinated strategic plan.

Coral Gables, Florida, Us

Head of Marketing for company's SaaS electronic payments platform delivering solutions to Billers across multiple verticals, Financial Institutions and Financial Intermediaries. Led new acquisition, activation and customer success marketing to increase customer loyalty and grow revenue.- Quadrupled pipeline, delivered 3x higher conversion rate, faster close and exceeded revenue goal in partnership with Sales and Product.

Official Payments acquired by ACI Worldwide in Dec 2013.Official Payments was a leading provider of electronic payment solutions and helped launch the biller direct category. - Launched Official Payments brand to over serve 3,300+ clients nationwide across multiple verticals including including federal, state, and local governments, educational institutions, utilities and consumer finance.- Grew revenue 14X as Head of Marketing through multiple acquisitions and exits.

Reston, Va, Us

Tier Technologies acquired Official Payments in 2002 and rebranded back to Official Payments in 2010

Reston, Va, Us

Tier Technologies acquired Official Payments 2002

Official Payments was acquired by Tier Technologies in 2002

Gütersloh, De

Led new customer acquisition channel strategy, testing and development to deliver 18% of annual enrollments (2M+ new enrollments) and improve marketing ROI. Managed 3 team members and $15M budget.

New York, Ny, Us

American Express:Held various B2C and B2B marketing roles with increasing responsibility including brand management, PR, media planning, performance metrics, inbound and outbound acquisition programs targeted to consumer, small business, and online brokerage customer segments. Managed teams of varying sizes and marketing budgets $10M - $23M. • Senior Director, Financial Direct• Director, Small Business Acquisition• Senior Manager, Consumer Acquisition• Manager, Cardmember Analytics* Recipient of American Express Chairman's Award

Master Of Business Administration | Mba, Marketing/Marketing Management, General

Bachelor Of Arts - Ba, Economics

Course Leader | Columbia University | Digital Strategies For Business

Program Leader | Wharton School | Fintech Revolution