Sheri L. Chin, Cmo, Head Of Marketing

Sheri L. Chin, Cmo, Head Of Marketing Email and Phone Number

Fintech | B2B Marketing | B2B2C | Global Brand Strategy | Marketing Strategy | Payments | Banking | Lending | eCommerce | SaaS | Omni Channel | Digital Mktg | Product Mktg | Performance Mktg | Partnerships | Board Member @ Galileo Financial Technologies
Sheri L. Chin, Cmo, Head Of Marketing's Location
New York City Metropolitan Area, United States, United States
Sheri L. Chin, Cmo, Head Of Marketing's Contact Details

Sheri L. Chin, Cmo, Head Of Marketing work email

Sheri L. Chin, Cmo, Head Of Marketing personal email

About Sheri L. Chin, Cmo, Head Of Marketing

Results driven fintech marketing executive with deep experience in ecommerce, global payments, banking, lending and SaaS platforms. Proven success enabling early stage, emerging and large public companies to build brand, grow revenue and deliver long term value in competitive, high growth, multi cultural environments. Specialize in creating global B2B, B2C, B2B2C marketing strategies that are multi channel, integrated and data driven. I am passionate about building a culture of success where the companies and people I work with thrive and prosper – financially, professionally and personally.ACCOMPLISHMENTS- Launched marketing center of excellence for financial technology platform company, Galileo Financial Technologies. More than tripled account growth to 131M+ accounts and contributed to significant year over year revenue growth.- Delivered largest 2H originations growth in company’s history for PE backed SMB lending fintech, BFS Capital. Rebuilt company culture and developed strategic marketing plan to grow pipeline and reverse declining revenue trend.- Quadrupled ACI Worldwide sales pipeline, delivered 3x higher conversion rate, 19% faster close and exceeded annual new logo revenue goal 10% by developing targeted segmentation strategy, content, multi channel go to market campaigns, and sales enablement tools for every stage of the buyers journey.- Led marketing and communications for early stage electronic payments company, growing revenue 14X through two successful exits.- CMO board advisor for startup healthtech company leveraging medical natural language processing, machine learning and artificial intelligence to drive a new frontier in oncology data management.CORE COMPETENCIESMarketing Strategy | Integrated Marketing | B2B | B2C | B2B2CGlobal Payments | Banking | Lending | eCommerce | SaaS Platforms | Cloud SoftwareBrand Awareness | Digital Marketing | SEO | SEM | Social Media | Product MarketingPerformance Analytics | Customer Insights | Strategic Planning | Growth Oriented StorytellerDemand Generation | Pipeline Acceleration | Content Development | Sales Enablement | New Customer Acquisition | Customer Engagement | Customer RetentionStrategic Partnerships | Business Development | Account Management Marketing Leadership | |High Performance Teams | Cross Functional TeamsCulture | Chief Marketing Officer | Chief People OfficerCONTACT MEAvailable for marketing and business strategy Board of Director positions and new opportunities. I look forward to hearing from you | sheri.chin88@gmail.com

Sheri L. Chin, Cmo, Head Of Marketing's Current Company Details
Galileo Financial Technologies

Galileo Financial Technologies

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Fintech | B2B Marketing | B2B2C | Global Brand Strategy | Marketing Strategy | Payments | Banking | Lending | eCommerce | SaaS | Omni Channel | Digital Mktg | Product Mktg | Performance Mktg | Partnerships | Board Member
Sheri L. Chin, Cmo, Head Of Marketing Work Experience Details
  • Galileo Financial Technologies
    Head Of Marketing | Cmo | Fintech | B2B | B2B2C | Enterprise Marketing
    Galileo Financial Technologies Mar 2021 - Present
    Sandy, Ut, Us
    Global financial technology platform powers world's leading fintechs, financial institutions, emerging and established brands. - Growth oriented storyteller who built company's first ever marketing department. Doubled platform accounts and helped deliver 5x revenue growth by pivoting pipeline to new segments.- Developed and implemented segmentation strategy, buyer's journey profiles, content strategy and performance driven, omni-channel demand generation engine.- Led global brand strategy, company rebrand, website rebuild, PR and social media, repositioning and integration of acquired companies.- Recruited top tier talent to build global marketing team and marketing center of excellence.
  • Neuralframe
    Cmo Board Advisor | Healthtech | B2B Marketing Strategy | Strategic Partnerships
    Neuralframe Jun 2020 - Present
    Greenwich, Connecticut, Us
    Work with CEO of early stage healthtech company to develop strategic plan, go to market strategy and refine product positioning.
  • Outward, Inc.
    Cmo Advisor | Visual Tech | B2B Marketing | Strategy | Go To Market Planning
    Outward, Inc. Jan 2021 - Feb 2021
    San Jose, Ca, Us
    Developed annual strategic marketing plan for Outward (outwardinc.com), visual tech company in home furnishings vertical and wholly owned subsidiary of Williams Sonoma. Consulted with Co-Founder and Head of Sales to refine go-to-market plan and assembled high performance freelance marketing team to deliver on marketing plan.
  • Bfs Capital
    Chief Marketing Officer | Integrated Marketing | Business Strategy | Global Brand Strategy | Fintech
    Bfs Capital 2018 - 2020
    Coral Springs, Fl, Us
    Fintech providing digital lending to small businesses. Recruited by private equity firm to develop global marketing strategy and modernize marketing and sales function.- Developed targeted segmentation strategy to deliver successful omni-channel campaigns in partnership with Sales, Risk, Operations that grew qualified leads 29% annually- Relaunched brand, website and social media channels driving increased engagement- Created customer cross sell campaigns which grew qualified applications, increased originations and improved risk
  • Bfs Capital
    Chief People Officer | High Performance Teams | Training And Development | Culture And Engagement
    Bfs Capital 2018 - 2020
    Coral Springs, Fl, Us
    Rebuilt company culture in parallel with business and technology reinvention which led to improved performance, greater innovation, resilience during Covid crisis and sustainable foundation for future growth. Positioned company for successful CEO recruitment and recapitalization.
  • Aci Worldwide
    Vice President, Global Sales Marketing | B2B Enterprise | Omni Channel | Payments | Banking | Saas
    Aci Worldwide 2016 - 2018
    Coral Gables, Florida, Us
    Global leader ($1B revenue) in banking and electronic payments technology and SaaS platforms empowering $14T+ in payments daily. - Partnered with Sales and Product to nearly double global sales pipeline to $1.9B, meeting and exceeding new revenue goals depending on segment.- Created omni-channel campaigns that were integrated, performance driven and surrounded prospects at every stage of buyer's journey.- Restructured multi-cultural global marketing team responsible for product marketing, content development, partnership marketing, go to market campaigns, targeted sales enablement tools and marketing analytics. - Led Product, Sales, Marketing teams to develop first ever cohesive, coordinated strategic plan.
  • Aci Worldwide
    Head Of Marketing, Aci On Demand | B2B | Business Strategy | Payments | Digital Banking | Saas
    Aci Worldwide 2014 - 2016
    Coral Gables, Florida, Us
    Head of Marketing for company's SaaS electronic payments platform delivering solutions to Billers across multiple verticals, Financial Institutions and Financial Intermediaries. Led new acquisition, activation and customer success marketing to increase customer loyalty and grow revenue.- Quadrupled pipeline, delivered 3x higher conversion rate, faster close and exceeded revenue goal in partnership with Sales and Product.
  • Official Payments
    Svp, Marketing | B2B | B2C | Customer Success | Revenue Growth | Data Analytics
    Official Payments 2010 - 2013
    Official Payments acquired by ACI Worldwide in Dec 2013.Official Payments was a leading provider of electronic payment solutions and helped launch the biller direct category. - Launched Official Payments brand to over serve 3,300+ clients nationwide across multiple verticals including including federal, state, and local governments, educational institutions, utilities and consumer finance.- Grew revenue 14X as Head of Marketing through multiple acquisitions and exits.
  • Tier Technologies
    Head Of Marketing | Brand Awareness | B2B | B2B2C | D2C | Digital Marketing | Strategic Partnerships
    Tier Technologies 2006 - 2010
    Reston, Va, Us
    Tier Technologies acquired Official Payments in 2002 and rebranded back to Official Payments in 2010
  • Tier Technologies
    Vice President, Marketing | Brand Awareness | Pr | B2B | Strategy | Segmentation | Analytics
    Tier Technologies 2002 - 2005
    Reston, Va, Us
    Tier Technologies acquired Official Payments 2002
  • Official Payments
    Director, Marketing | Brand Awareness | B2B | B2B2C | D2B | Digital Marketing | Omni Channel
    Official Payments 2000 - 2002
    Official Payments was acquired by Tier Technologies in 2002
  • Bertelsmann Se & Co. Kgaa
    Senior Director Of Marketing
    Bertelsmann Se & Co. Kgaa 1997 - 1999
    Gütersloh, De
    Led new customer acquisition channel strategy, testing and development to deliver 18% of annual enrollments (2M+ new enrollments) and improve marketing ROI. Managed 3 team members and $15M budget.
  • American Express
    Senior Director, Marketing
    American Express 1988 - 1997
    New York, Ny, Us
    American Express:Held various B2C and B2B marketing roles with increasing responsibility including brand management, PR, media planning, performance metrics, inbound and outbound acquisition programs targeted to consumer, small business, and online brokerage customer segments. Managed teams of varying sizes and marketing budgets $10M - $23M. • Senior Director, Financial Direct• Director, Small Business Acquisition• Senior Manager, Consumer Acquisition• Manager, Cardmember Analytics* Recipient of American Express Chairman's Award

Sheri L. Chin, Cmo, Head Of Marketing Education Details

  • The Wharton School
    The Wharton School
    General
  • Stanford University
    Stanford University
    Economics
  • Emeritus
    Emeritus
    Course Leader | Columbia University | Digital Strategies For Business
  • Emeritus
    Emeritus
    Program Leader | Wharton School | Fintech Revolution

Frequently Asked Questions about Sheri L. Chin, Cmo, Head Of Marketing

What company does Sheri L. Chin, Cmo, Head Of Marketing work for?

Sheri L. Chin, Cmo, Head Of Marketing works for Galileo Financial Technologies

What is Sheri L. Chin, Cmo, Head Of Marketing's role at the current company?

Sheri L. Chin, Cmo, Head Of Marketing's current role is Fintech | B2B Marketing | B2B2C | Global Brand Strategy | Marketing Strategy | Payments | Banking | Lending | eCommerce | SaaS | Omni Channel | Digital Mktg | Product Mktg | Performance Mktg | Partnerships | Board Member.

What is Sheri L. Chin, Cmo, Head Of Marketing's email address?

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What is Sheri L. Chin, Cmo, Head Of Marketing's direct phone number?

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What schools did Sheri L. Chin, Cmo, Head Of Marketing attend?

Sheri L. Chin, Cmo, Head Of Marketing attended The Wharton School, Stanford University, Emeritus, Emeritus.

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