Sheri Czapla Email & Phone Number

Plano, TX

• Led the client service team for Forrester’s #1 Ranked Loyalty Agency in onboarding clients from the business development phase into client workstream. Quickly built and developed executive relationships with client.
• Successfully converted one large client from another vendor into BP’s loyalty platform in under 90 days
• Drove 30% revenue growth through successful engagement and onboarding new clients
• Built and launched GameStop PowerUp Rewards, with 50+ million members currently
• Led the omnichannel support of GameStop’s email program, with 1B+ emails sent annually
• Directed the loyalty design for KitchenAid’s online small appliances and Michaels Rewards programs

• Led strategy, technology, analytics, creative, interactive teams to develop strategic marketing initiatives and programs for clientsClients included Procter & Gamble, Pacific Gas & Electric
• Co-created cross-brand cohort program to hyper-target consumers based on need state, generating 3x revenue growth for individual brands
• Developed multi-channel approaches – interactive, direct mail, web, email, database marketing – utilizing a customer-centric cross-brand philosophy for P&G, instead of the individual brands, which was a radical change.
• Designed stealth CRM programs for P&G products targeting older women and Hispanic markets, generating double-digit growth from those consumers

• Directed marketing activities for technical B2B start-up
• Developed and executed marketing programs for customer acquisition and retention, increasing 3X database growth through re-marketing, targeted survey programs and paid search
• Led renaming and rebranding of the company, including a rollout of the rebranded website from CABC to Ignite Technologies
• Supported sales team with consistent, on-brand marketing materials

• Clients included Hertz, Vail Resorts, UPS
• Developed Vail Resorts PEAKS program and created targeted CRM communications for members
• Managed multiple direct mail and email promotions for Hertz, averaging 15 direct mail campaigns and 45 email campaigns per quarter
• Supported member card welcome kit production for Hertz’s multi-tiered rewards program, with 100+ versions across five member tiers

• Owned the relationships with charter program sponsorsProgram Sponsors included Blockbuster, Compaq, Delta Airlines, Hertz, Hilton, United Airlines, Vail Resorts.
• Developed advertising and research programs around the rewards platform
• Managed member enrollment initiatives through sponsor customer acquisition efforts
• Provided sponsors with acquisition strategies and recommendations for appropriate targeted offers

Ma, Arts Management

Activities and Societies: Phi Kappa Phi Honor Society

Ba, Museum Studies

Minor: Public Relations