Sheridan Rudge Email & Phone Number

Birmingham, England, United Kingdom

HIGHLIGHTS:● Project management of the Vegan Society’s VEG 1 Baby and Toddler multivitamin from formulation to launch.● Partnering with Bureau Veritas, one of the worlds leading testing, inspection and certification houses to develop and launch animal-free testing methods to complement the Vegan Trademark’s certification process.This role was focused on developing and leading the partnerships strategy within the Business Development department and managing new projects that lead to added value for retention purposes and drive new business acquisitions.This role includes leading and developing the strategy for the partnerships function which has resulted in a 15.7% increase in new business leads in 2021 and is on trend to provide a 20.3% increase by the end of 2022.Partners have included global testing houses to provide DNA testing services, packaging companies to offer sustainable packaging solutions, and event partners to offer tradeshow opportunities to both partners and clients.This role also includes management of dual-branded partner campaigns with activities including ● LinkedIn scheduling leading to brand awareness and lead generation ● Copywriting and moderation resulting in content for websites and B2B platforms ● Managing and attending B2B events for brand awareness and lead generation ● Designing, hosting, and planning webinars to generate thought leadership ● Managing deliverables from external agencies to create artwork and product VEG 1 Baby and Toddler – managed from formulation to launch ● Utilising media partners to propel partner news partnering with Vegan news for discounted promotional packages for partners and clients and free news opportunities for charity ● Delivering mail campaigns to our client base to notify clients of new partnership opportunities, added value pieces, product launches, added value, and retention

Birmingham, West Midlands, United Kingdom

This role was focused on initiating and managing new projects that would drive business acquisition for the Vegan Trademark. This included event management, brand awareness campaigns, and B2B content creation for lead generation.Examples of projects worked on:● Webinar Series○ The aim of this project was to create a series of webinars for a B2B audience to obtain new leads. The project included managing an external design agency to produce relevant slides and imagery, writing and editing scripts, and arranging training for relevant staff on the chosen software.● Membership offerings○ This project was a cross-departmental project where I worked alongside the B2C team within the charity to obtain offerings from our clients to increase charity member sign-ups. This project included member consultation to find out what they valued most from the charity and the types of companies they would like exclusive access to, to present to our clients.

Birmingham, West Midlands, United Kingdom

This role includes:Heading up WhatsOn social media accounts. Since starting our reach has increased by 1K views per post and over 2000 visits to the website a day.Ensuring all clients social media request are met.Creating content for WhatsOn website using WordPress and contributing to editorial for print magazines.Interviewing, hiring and training media sales executives.Co-ordinating new magazine titles such as the WhatsOn Wedding Guide. This involves media sales and editorial topics.Organising Freelance editorial meetings to discuss what magazines are coming out and their contents. Organising workshops such as Business Skills and Marketing workshops that are open to the public.Working with a budget to use Google AdWords, Facebook & instagram promotions.The use of Google Analytics and Hootsuite to schedule posts and analytics.Working closely with the MD to bring fresh new ideas and people to the company.

Birmingham, United Kingdom

This role include:Pitching and bringing in new and prospective clients to advertise within the WhatsOn Publications.Working towards a monthly target by breaking down the percentages that are needed by the end of each week, thus showing a consistent work flow.Managing client accounts i.e., editorial and graphic specs for their page space, maintaining their digital presence through web banners and social media and being the point of contact for artwork and accounts. Providing customer care for live accounts and after care.Taking payment through Sage.Reviewing products and businesses to create online editorial.Updating and utilising the company CRM

Self employed vocalist and vocal tutor.

Birmingham

This role included:Maintaining internal marketing on social platforms such as; LinkedIn, Google Plus and Twitter.Email marketing using Campaign Monitor.Maintaining a database of prospective clients and compiling emails for the Marketing Director to send out.Use of CRM for prospective clients.Content writing for the company website including case studies and blog posts and upkeep of the company website using wordpress.Maintaining internal marketing stats within Excel.Assisting the Senior Executive Account Manager and Marketing Director with research for client campaigns.Assisting the PR team with social content and social calendars for clients.

Bachelor Of Arts (Ba), Performance Industries.

Bachelor of Honours degree studying Music and the Performance Industries, including music theory, practical performance, entrepreneurship.

Foundation Degree Music Performance, Music Performance, General

During the last two years of my studies, I have been nominated as Student Representative for my year group at our off-site campus.