Sheri Sullivan Email and Phone Number
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Inspiring emotional connections. Fostering consumer engagement. Building brands. I have a record of delivering these results, and many others, with my strategic leadership of brand marketing programs. My experience has spanned well-known global brands in a wide range of industries: automotive, technology, consumer products, spirits, oil and gas, healthcare, aviation, retail, insurance, and financial services, and real estate.Colleagues know me for my skill in identifying key insights to inspire big-picture solutions and maintaining a strategic focus for the duration of a program. My expertise across multiple marketing channels drives my nature to create communication strategies that connect across multiple touchpoints. I thrive building holistic programs that are centered around what the audience needs to connect emotionally with your brand. It's about finding the nugget of insight that inspires the idea, building the right story, and telling it in a way that drives brands forward.My strategic method has transcended to countless successful new business pitches and wins. I know how to identify the underlying elements for a winning pitch strategy, big creative idea, and stand-out presentation. The outcome has been open doors, new clients and multi-million dollar wins.I'm passionate about taking on challenges, solving problems and partnering with teams to implement new approaches. I am an account leader who is proactive and visionary, listens to clients’ needs and formulates a plan to exceed objectives. STRATEGIC FOCUS: Brand & Creative Strategy | Creative Briefs | Client Onboarding |Content Development | Digital & Social | Discovery Sessions | Ideation & Idea Formulation | New Business Pitches | Research & Analytics | Strategic Experience Mapping | Storytelling, Themes & Messaging Architecture
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Director Of StrategyCzarnowski Collective Apr 2019 - PresentChicago, Illinois, UsLead strategic initiatives across major accounts and programs. Responsible for the strategic practice leadership of all pharmaceutical accounts to bring tools, thought leadership, and guidance to the clients, account, and strategy teams.
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Svp, Strategic Marketing ConsultantSullivan Consulting Nov 2017 - Aug 2021Guide agencies and brands on how to tell stories and sell ideas. Consult with internal teams to give them the tools to be smarter, more creative and ultimately more effective. Work with clients on strategic initiatives, branding and communications materials, branded content and messaging architecture, digital solutions, research and analytics, onboarding new clients and formulating new business pitches.• Lead creative initiatives by developing strategies and guiding teams on idea formulation, branded content, messaging architecture, digital solutions, measurement techniques, and cross-channel approaches.• Drive new business pitch and creative strategies that have resulted in final round selection in over a dozen multi-million dollar opportunities. • Create refreshed brand strategies and communication support materials to help companies evolve their brand positioning in the market.• Perform research, analyze trends and build algorithms to optimize marketing efforts.
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Senior Vice President Of StrategyEwi Worldwide Nov 2013 - Nov 2017Dearborn, Mi, UsBuilt the agency's global strategy practice from the ground up and sat on the senior leadership team responsible for accelerating business growth, improving brand positioning, and boosting profitability. • Drove pitch and creative strategies that resulted in millions of dollars of new business wins. • Reimagined the agency’s brand positioning and marketing materials to attract more clients and improve close ratio. • Formulated project strategies that encompassed branding, competitive positioning, customer journeys, digital experiences, detailed content, themes and storylines to drive client experiences.• Led the development of General Motors’ customer experience center concept. Responsible for leadership of the account from the vision, budgeting and workplan to the customer journey, content and digital experiences. -
Executive Director, Strategy + PlanningGeorge P. Johnson Oct 2010 - Oct 2013Auburn Hills, Mi, UsDeveloped integrated marketing strategies and consumer experiences for live, entertainment, digital, and social media programs. Led strategic efforts for Detroit and Nashville offices, managing two senior-level Strategy Directors.• Leveraged insights from research to develop a strategy for Lincoln retail rebranding programs that included written, visual, and multi-media content, product launch events, and new, transformative guest experience. • Pioneered a data methodology to prioritize multiple clients’ marketing portfolios to optimize their marketing spend. -
Vp-Director, Social Media & Dialogue StrategyTeam Detroit Sep 2008 - Oct 2010Detroit, Mi, UsClient and agency lead for all social media initiatives. Built the agency's social media practice from inception, developed social communities for key client brands and set social media standards to increase presence and brand engagement. • Established a social presence, engagement and program strategies that resulted in multiple award-winning campaigns for Ford Motor Company. • Developed strategy for the first launch of a vehicle on social media; the campaign exceeded its goal by nearly 2x.• Guided teams on the revolutionary Fiesta Movement and Focus Rally influencer and event campaigns.• Developed the Fordstory.com strategy and the website wireframes, site components and content. -
Director-Emarketing & Integrated StrategyBbdo Detroit Oct 2005 - Aug 2008New York, Ny, UsPromoted to lead 15 team members across all digital marketing initiatives. Client lead for all social media, digital and mobile marketing and advergaming programs. Led cross-channel initiatives working in collaboration with media and website agencies. • Oversaw 27+ million emails annually for product launch, acquisition, loyalty and experiential programs.• Managed and guided team responsible for social media relationships and online community dialogue.• Piloted a mobile shopping site to provide product info, collect leads and direct customer to retail locations.• Leveraged analytical skills to pilot a reporting system to drive actionable insights across channels. -
Sr. Manager, Direct MarketingBbdo Detroit Aug 2002 - Oct 2005New York, Ny, UsHandpicked to lead a new cross-functional department to pioneer processes in strategic planning, digital marketing, targeting and data, project management, creative execution, data analytics and optimization.
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Account Supervisor - JeepBbdo Detroit Sep 2000 - Aug 2002New York, Ny, UsSupervised marketing projects and programs for Jeep brand, including advertising, promotions, events, and direct marketing. Results included a 200% return on investment.
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National Advertising Manager (Promoted From Regional Advertising Manager)Ziebart International Oct 1995 - Sep 2000Managed marketing for a global retailer with 400+ units globally, leading 3-person team. Oversaw all creative development, ad planning, and retail branding.
Sheri Sullivan Skills
Sheri Sullivan Education Details
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Central Michigan UniversityMarketing
Frequently Asked Questions about Sheri Sullivan
What company does Sheri Sullivan work for?
Sheri Sullivan works for Czarnowski Collective
What is Sheri Sullivan's role at the current company?
Sheri Sullivan's current role is Senior-Level Strategist & Marketing Executive.
What is Sheri Sullivan's email address?
Sheri Sullivan's email address is sh****@****ail.com
What is Sheri Sullivan's direct phone number?
Sheri Sullivan's direct phone number is +173452*****
What schools did Sheri Sullivan attend?
Sheri Sullivan attended Central Michigan University.
What skills is Sheri Sullivan known for?
Sheri Sullivan has skills like Integrated Marketing, Social Media Marketing, Digital Strategy, Direct Marketing, Creative Direction, Social Media, Strategy, Crm, Mobile Marketing, Account Management, Digital Marketing, Relationship Marketing.
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