Sheri Sullivan Email & Phone Number

Chicago, Illinois, Us

Lead strategic initiatives across major accounts and programs. Responsible for the strategic practice leadership of all pharmaceutical accounts to bring tools, thought leadership, and guidance to the clients, account, and strategy teams.

Guide agencies and brands on how to tell stories and sell ideas. Consult with internal teams to give them the tools to be smarter, more creative and ultimately more effective. Work with clients on strategic initiatives, branding and communications materials, branded content and messaging architecture, digital solutions, research and analytics, onboarding new clients and formulating new business pitches.• Lead creative initiatives by developing strategies and guiding teams on idea formulation, branded content, messaging architecture, digital solutions, measurement techniques, and cross-channel approaches.• Drive new business pitch and creative strategies that have resulted in final round selection in over a dozen multi-million dollar opportunities. • Create refreshed brand strategies and communication support materials to help companies evolve their brand positioning in the market.• Perform research, analyze trends and build algorithms to optimize marketing efforts.

Dearborn, Mi, Us

Built the agency's global strategy practice from the ground up and sat on the senior leadership team responsible for accelerating business growth, improving brand positioning, and boosting profitability. • Drove pitch and creative strategies that resulted in millions of dollars of new business wins. • Reimagined the agency’s brand positioning and marketing materials to attract more clients and improve close ratio. • Formulated project strategies that encompassed branding, competitive positioning, customer journeys, digital experiences, detailed content, themes and storylines to drive client experiences.• Led the development of General Motors’ customer experience center concept. Responsible for leadership of the account from the vision, budgeting and workplan to the customer journey, content and digital experiences.

Auburn Hills, Mi, Us

Developed integrated marketing strategies and consumer experiences for live, entertainment, digital, and social media programs. Led strategic efforts for Detroit and Nashville offices, managing two senior-level Strategy Directors.• Leveraged insights from research to develop a strategy for Lincoln retail rebranding programs that included written, visual, and multi-media content, product launch events, and new, transformative guest experience. • Pioneered a data methodology to prioritize multiple clients’ marketing portfolios to optimize their marketing spend.

Detroit, Mi, Us

Client and agency lead for all social media initiatives. Built the agency's social media practice from inception, developed social communities for key client brands and set social media standards to increase presence and brand engagement. • Established a social presence, engagement and program strategies that resulted in multiple award-winning campaigns for Ford Motor Company. • Developed strategy for the first launch of a vehicle on social media; the campaign exceeded its goal by nearly 2x.• Guided teams on the revolutionary Fiesta Movement and Focus Rally influencer and event campaigns.• Developed the Fordstory.com strategy and the website wireframes, site components and content.

New York, Ny, Us

Promoted to lead 15 team members across all digital marketing initiatives. Client lead for all social media, digital and mobile marketing and advergaming programs. Led cross-channel initiatives working in collaboration with media and website agencies. • Oversaw 27+ million emails annually for product launch, acquisition, loyalty and experiential programs.• Managed and guided team responsible for social media relationships and online community dialogue.• Piloted a mobile shopping site to provide product info, collect leads and direct customer to retail locations.• Leveraged analytical skills to pilot a reporting system to drive actionable insights across channels.

New York, Ny, Us

Handpicked to lead a new cross-functional department to pioneer processes in strategic planning, digital marketing, targeting and data, project management, creative execution, data analytics and optimization.

New York, Ny, Us

Supervised marketing projects and programs for Jeep brand, including advertising, promotions, events, and direct marketing. Results included a 200% return on investment.

Managed marketing for a global retailer with 400+ units globally, leading 3-person team. Oversaw all creative development, ad planning, and retail branding.