Director | Customer Transformation Business Unit | Pwc Etic
Current
Oct 2024 - Present
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Sherif Abbas Email & Phone Number
Business Leader| Strategist| Chief Marketing & Operations| Builder| Growth-mindset| Start-ups & Communities| Partner & Customer Mgmt. | Planning & Execution| Passion for People, Technology & Digital Transformation.
at
PwC Middle East
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✓ Verified July 2026
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Current company
Role
Business Leader| Strategist| Chief Marketing & Operations| Builder| Growth-mindset| Start-ups & Communities| Partner & Customer Mgmt. | Planning & Execution| Passion for People, Technology & Digital Transformation.
Location
Cairo, Egypt
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Sherif Abbas is listed as Business Leader| Strategist| Chief Marketing & Operations| Builder| Growth-mindset| Start-ups & Communities| Partner & Customer Mgmt. | Planning & Execution| Passion for People, Technology & Digital Transformation. at PwC Middle East, a with 2447 employees, based in Cairo, Egypt. AeroLeads shows a matched LinkedIn profile for Sherif Abbas.
Sherif Abbas previously worked as Director | Customer Transformation Business Unit | PwC ETIC at Pwc Middle East and Director | Microsoft Dynamics Technology Tower | PwC ETIC at Pwc Middle East. Sherif Abbas holds Bachelor'S Degree, Electrical And Electronics Engineering from Ain Shams University.
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About Sherif Abbas
I have over 29 years of experience working in the Technology Industry in Egypt. Through being in various roles as Managing Director, COO, CMO, Marketing Director, Technology & Platforms Director, Marketing & Sales manager I have gained operational & strategic knowledge of all major business areas, such as Business Operations, Strategy, Marketing, Tech Evangelism, Product, Technical & Developer Marketing, Sales, Channel & Partnerships. As the managing Director of Softline International in Egypt, a Digital Transformation and Cyber Security Solutions Service provider and a Global Microsoft Partner, I was responsible for establishing Softline in Egypt, build the business from the ground up, hire world class team, promote the Softline brand, manage Sales & services operations and win business by helping enable the digital transformation of customers through Softline’s Cloud technologies, Solutions and services. Prior to that I was the managing Director of DigiTech, a Microsoft Licensing Solutions provider LSP Partner in Egypt, successfully led the accomplishment of business growth, target revenue, market share and profitability for the 1st year of operation. As Marketing and Operations Group Director of Microsoft Egypt & being an active member of the Egypt Subsidiary leadership team, I was directly responsible for driving subsidiary performance & Business growth initiatives across operating mechanisms of revenue, P&L, market share, Business scorecard KPIs & profitability in a cloud world & Digital Transformation revolution. Prior to this, I headed the Developer & Technology Platforms Evangelism “DPE” group to enable the S/W development of leading Apps & services on Microsoft platforms. As a leader I have proven track record of developing & attracting talent, coaching them to success & building impactful teams. I enjoy coaching, advising and developing people. I have a solid record of accomplishment of success in managing rapidly growing businesses, leading transformations, Sales & Marketing Excellence in execution and operationalizing change. Besides my broad business and management capabilities, I am passionate about Tech & its impact on empowering people, transforming businesses & fueling Software economies. I have solid hands-on experience in areas such as digital transformation, cloud, AI, big data, analytics, social media and mobility. I frequently speak at major events, an active board member and participant in Masrdotbokra NGO lecturing and developing youth skills.
Listed skills include Cloud Computing, Pre Sales, Team Leadership, Software Development, and 43 others.
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Sherif Abbas's current company
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15 roles
Sherif Abbas work experience
A career timeline built from the work history available for this profile.
Director | Microsoft Dynamics Technology Tower | Pwc Etic
Mar 2023 - Nov 2024
Monitoring & Reporting Director
Responsible for monitoring and reporting on the business performance of the fintech group companies: efinance; e-cards; e-Khales; e-nable and e-Aswaq.Advise on transformation and optimization opportunities across the group companies.Drive Digital growth strategies and business development Initiatives for the group.
Sep 2021 - Oct 2021
Managing Director
Responsible for building Softline International Business and Operation in Egypt around Digital transformation Technologies, cyber security Solutions and Services partnering with global vendors such as Microsoft. Hire world class team, enable people, Processes & manage Sales/Marketing Operations. Accountable for Business growth all up Revenue, Profitability, P&L and winning customers.
Jan 2020 - Jul 2020
Managing Director
Digitech
Responsible for building DigiTech’s “Licensing Solutions Provider LSP” business in partnership with Microsoft.Build DigiTech’s solid foundations around people, Processes and Sales Operations.Hire world class talent & teams in Sales, Cloud Technology, Service Delivery & Marketing.Accountable for all up Revenue, Profitability, P&L, Cloud mix/Consumption, new customer additions while enabling the Digital Transformation for Businesses in Egypt.
Feb 2019 - Jan 2020
Business Consultant
Digitech
Crafted DigiTech’ vision, mission, biz plan, structure & operation around cloud & Digital Transformation.Compete to win Microsoft RFI for the Licensing Solutions Provider partnership.
Oct 2018 - Feb 2019
Marketing And Operations Group Director
Beat Financial budget & Forecast $100m in FY15, YOY 21% & $117m in FY16 YOY 17%.Accelerated Customers’ Digital transformation, doubled cloud revenue yearly. #1 Subsidiary Business Scorecard in Middle East Africa MEA & cluster, 2nd best World-Wide in FY15 & FY16 and top Subsidiary of the year in FY15. Delivered “Tawaar WE Ghayar” nationwide campaign to shift image perception, create fans & accelerate cloud demand, a new innovative marketing approach endorsed by MEA. Built & developed capable team of marketers achieving “Work Group Health Index” WHI of 99% in FY17.
Jun 2014 - Jul 2017
Developer And Platforms Evangelism Group Lead
#1 DX Business Scorecard in Cluster & best execution WW, achieving Top Sub of the year DX in FY14. Beat “Customer & Partner Experience” CPE targets for technical audience overall & particularly with IT Professionals. Led the Internet Explorer IE Campaign to be the best in MEA and best practice WW.Exceeded targets for “Independent SW Vendors” ISVs and Start-ups adopting Azure Cloud and windows phone platforms. Established the 1st 4Africa Appfactory employability and capacity building program for developers in Egypt, which was adopted and rolled out by many African countries.
Apr 2010 - Jun 2014
Business Planning And Operations Group Lead
Led the Subsidiary planning cycle, including FY /Business Scorecard planning and execution, Midyear Review, budget (Scrubs) & Rhythm of the Business RoB processes. Managed & aligned the Business & Marketing budget execution to a multi-year “Growth Productivity Framework” GPF growth strategy built on market intelligence.
Jun 2009 - Apr 2010
Server & Tools Business Group Lead
Grew Server revenue 3 folds to $33m in fy09, 35% of total Subsidiary billed revenue. Built the 1st IT Professionals community Platform in EMEA to drive reach & adoption.
Jul 2003 - Jun 2009
Country Marketing Manager
Managed the Subsidiary Marketing budget / spend to support Revenue growth initiatives. Delivered on all aspects of Product Marketing and marketing communications.
Jun 2002 - Jul 2003
Sales Manager, Enterprise And Partner Group
Drove Corporate accounts Sales growth of Microsoft Solutions in manufacturing & Oil/Gas. Developed & implemented successful Marketing & Sales strategies with enterprise alliance partners to drive penetration, workload adoption & share in major accounts.
Jul 2001 - Jun 2002
Sme Sales Manager, Enterprise Group
Blew away targets achieving 50% of FY99 Enterprise group & 30% of subsidiary revenue. Established the 1st Tele-sales operations In Egypt, Implemented an effective SME & partner engagement VIP Program with 500+ Enterprise & mid-market accounts.
Jul 1998 - Jul 2001
Account Manager, Enterprise Customer Unit
Achieved 200% of FY98 target which is 54% of total Enterprise unit Revenue. Concluded the $1.2 Million signing with Ministry of Education, biggest S/W deal in Egypt.
Jul 1997 - Jul 1998
Country Marketing Lead
Liaised with Microsoft Middle East HQ on Marketing activities conducted in the region. Delivered Technical Marketing presentations & successful product launches. Developed the 1st comprehensive Marketing / Sales Database for customers & partners.
Mar 1996 - Jul 1997
2 education records
Sherif Abbas education
Bachelor'S Degree, Electrical And Electronics Engineering
General Certificate Of Education G.C.E., General Certification
FAQ
Frequently asked questions about Sherif Abbas
Quick answers generated from the profile data available on this page.
What company does Sherif Abbas work for?
Sherif Abbas works for PwC Middle East.
What is Sherif Abbas's role at PwC Middle East?
Sherif Abbas is listed as Business Leader| Strategist| Chief Marketing & Operations| Builder| Growth-mindset| Start-ups & Communities| Partner & Customer Mgmt. | Planning & Execution| Passion for People, Technology & Digital Transformation. at PwC Middle East.
Where is Sherif Abbas based?
Sherif Abbas is based in Cairo, Egypt while working with PwC Middle East.
What companies has Sherif Abbas worked for?
Sherif Abbas has worked for Pwc Middle East, Efinance Investment Group, Softline Group, Digitech, and Microsoft.
How can I contact Sherif Abbas?
You can use AeroLeads to view verified contact signals for Sherif Abbas at PwC Middle East, including work email, phone, and LinkedIn data when available.
What schools did Sherif Abbas attend?
Sherif Abbas holds Bachelor'S Degree, Electrical And Electronics Engineering from Ain Shams University.
What skills is Sherif Abbas known for?
Sherif Abbas is listed with skills including Cloud Computing, Pre Sales, Team Leadership, Software Development, Management, Team Management, Solution Selling, and Business Analysis.
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