Sherif E. Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Heading Business Development and Portfolio Expansion Operations for the Global Export and Trade Markets [GETM].[Africa - Turkey - Latin America - South East Asia].>130 Countries within scope.New Markets Entry - Portfolio Expansion - Portfolio Optimization - BD Deals - M&A - Localization Projects.Biosimilars BusinessSpecialty Pharmaceutical BusinessConsumer Healthcare “CHC” Business

Dubai, United Arab Emirates

Global Commercial Operations “Cellvera and GRA were the legacy global commercial partner of FujiFilm Toyama Chemical outside Japan”.Key responsibilities / achievements / projects:• Developed & deployed tailored access & pricing strategy per country (MEA – LATAM – APAC).• Led & managed the strategic & tactical aspects of MEA commercial operations.• Built & dispatched the global marketing strategy & messaging.• Mapped, assessed, & developed engagement strategy for partners / policy makers / purchasers across MEA / APAC / LATAM.• Contributed to strategy build & act as expert matter / enabler for Medical, Legal, Logistics & Regulatory teams.• Assesses, optimized, & sized commercial opportunity within the highly dynamic COV-SARs-2 therapy area (FAVIPIRAVIR).• Built & deployed customized budget impact models specifically tailored per market.• Built & deployed communication strategy by market ensuring maximum reach.• Provided required support for the global regulatory submission teams (FDA – EMA – TGA – HSE – MHRA – ANVISA – COFEPRIS - etc.)• Provided medical/scientific support shaping the global scientific messages & driving company clinical advancement program.• Trained commercial & functional team members with competitors’ products & strategy.

Dubai, United Arab Emirates

Pharmaceuticals (Hematology / Oncology – Rare diseases – Immunology / Biosimilars)Key responsibilities:• Build & drive healthcare vertical project from partner base to commercial launch.• Provide bold direction inspiring the organization & developing the business to achieve its strategic goals & financial objectives.• Design vertical strategy & drive tactical execution with full financial responsibility (P/L – Cash Flow).• Manage Matrix organization of Medical, Market Access, Central Marketing & Regulatory teams.• Drive contract negotiation, pricing, proposal, bid preparation & customer follow-ups.• Ensure successful identification, & strategy planning for new assets & new business opportunities.• Map all target tender bodies & placed milestone tactical plan per country within MENAT region.• Ensure overall vertical performance metrics are in place & communicated properly to team members & board members.• Provide direction, coaching, training, & motivation necessary to secure team optimum commitment, competence & engagement.Key achievements / projects:• Developed full regional assessment from top to bottom line for 4 branded assets. (targets to license)• Provided board & investment committee with full revenue & investment analysis (NPV – NFV - IRR)• Built complete commercial analysis for different assets (Immuno-oncology – Anti-PD1 – Biosimilars – Oncology – Neurology).• Built & deployed vertical marketing plan & established vertical digital footprint.• Developed Pricing strategy for every territory across MENAT region based over each country guidelines.• Co-built & coached MkA team in building country specific pricing models for new assets in the immuno-oncology & biosimilars space.• Built & deployed 5 major SOPs covering the major elements of operations.

Dubai, United Arab Emirates

Key responsibilities / achievements / projects:• Built & drove Spark Academy marketing launch campaign as well as company’s digital footprint (website creation - social media).• Designed & delivered training courses for professional individuals of Kuwait, Egypt & UAE within the space of (Communication Skills – Presentation Skills – Business Excellence Skills – Selling Skills – Social Skills – Basic of Marketing – Coach the Coach).

Kuwait

Key responsibilities:• Affiliate Management Team - responsible for affiliate overall strategic planning for Oncology and Immunology.• Directly Led 6 Therapy areas (Haematology / Oncology – Respiratory / Neonatology - Anaesthesia - Nephrology - Neurology - Hepatology).• Cross-functional leadership (marketing, sales, access, pricing, tendering, regulatory, medical, FP&A, CEx & training).• Lead a team of 14 professionals with direct coaching of 2 franchise managers & 2 sales managers & indirectly MkA & FP&A.• Drive financial planning YOY & long run plans (10 years Planning) along with full P/L profile management.• Build 5 years Customer centric MCE plan for Business unit across 6 therapy areas.• Drive Digital transformation of marketing campaigns. (Closed Loop Marketing “CLM”)• Drive 6 different strategic brand marketing plans “6 years in a row”.• Active member of Affiliate’s biotherapeutics readiness task force team (bio-Similar readiness working group).• Manage Kuwait Central Medical Stores (MOH Tenders) with all distributor relations.Key achievements / projects:• Exceed financial commitments top line by average 18% YOY & bottom line by Average 3.5points% “5 years in row”.• Grew team from 4 members in 2014 to 14 members by 2019• Improved Top-line CAGR5 from 1% @LRP13 to 13% @LBE19.• Won 4 Presidential awards (2014 – 2015 – 2017 – 2018) & 1 EEMEA Vice president award (2017) for best marketing initiatives.• Launched AbbVie’s newest assets (VENCLEXTA “Haematology/oncology” – DUODOPA “Neurology” – MAVERIT “Hepatology”).

Dubai, United Arab Emirates

Key responsibilities:• Build & develop marketing department capability in Kuwait.• Build market opportunity assessment for AbbVie’s pipeline products & generated relevant go-to-market strategies “3 TAs”.• Lead 3 cross functional brand teams (Neonatology – Anaesthesia - Immunology cross indications).• Manage unit expenses with full unit P/L supervision supporting sales team in planning 5-year financial targets.• Streamline Bio-frontier initiative paving the way for biosimilar countermeasures strategies.Key achievements / projects:• Co-Led the launch of AbbVie as a new pharma company in Gulf – Middle East (2013).• Crafted & deployed the 1st Neonatology summit in Kuwait.• Crafted & deployed Safety 1st initiative achieving 88% General Anaesthesia Market Share.• Crafted Passport Initiative growing Virology base business by 35%.• Rolled forward the bio frontier Initiative for biological products (Biosimilars readiness).

Egypt

Key responsibilities / achievements / projects:• Built & reformed unit operational structure & strategy leading a team of 2 Sales Managers & 12 representatives.• Hired & supported the development of HUMIRA marketing department.• Controlled Franchise expenses within approved SG&A & drove 2013 financial plan “5-years financial plan”.• Maintained contact with key accounts plus handle & manage external experts & thought leaders.

Dubai, United Arab Emirates

Key responsibilities / achievements / projects:• Innovation & eLearning champion for Gulf & LevantE region.• Drove training need analysis for all teams across Gulf & LevantE region.• Built & drove fast track Training for all newcomers focusing on Product Knowledge, Brand Campaigns / Strategy & Medical.• Delivered various training sessions (Selling & Social Skills – Negotiation Skills – Presentation Skills – Leadership Skills – Communication Skills – Business Excellence Skills).• Launched Innovation concept across Egypt, Kuwait & Qatar.

Kuwait

Key responsibilities / achievements / projects:• Led the integration process of Legacy Solvay brands into Abbott Portfolio.• Built & drove 2011 award winning marketing initiative (VEPRA) achieving 56% market share of CC blockers market share.• Built & drove i-Control Initiative supporting the launch of Abbott’s Flagship Antihypertensive brand “Odrik”.• Grew CVS business CAGR3 by 63% & Obesity business “Reductil” CAGR3 by 59%.• Grew Antilipidemic business “Lipanthyl” by 18% in MOH sector.

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Activities and Societies: Thesis: How Corporate Social Responsibility leads to corporate Brand equity A Research of Pharmaceutical.

Bachelor Of Pharmacy (B.Pharm.), Pharmaceutical Sciences, Very Good

Activities and Societies: - Responsible of organizing every med term creational trip for all of my colleagues (5 years in a row). - Helped.