Marketing, Sales & Carrier Relations Vice President at BinaryWaves

 Leading the Key, Large, SME & SOHO marketing teams  Managing the Mobile products & services (VOice, Data, VAS, SMS for all enterprise segments managing all relevant value propositions and base and value management activities. Leading the Business Development team exploring new business opportunities and introducing new telco / non-telco products.

 Reporting to the Enterprise Line Of Business Chief Officer Heading the SME & SOHO marketing teams leading to double-digit growth YoY in customer base & revenue. Heading the Data team for all enterprise segments managing all relevant value propositions and base and value management activities. leading the digital transformation program in the enterprise line of business, building the team driving this strategic objective.

 Reporting to the Enterprise Line Of Business Chief Officer  Managing a team that is responsible for handling the enterprise business plan (Marketing & Sales) and ensure proper management & delivery for all initiatives, projects & programs included as well as cross functional enterprise initiatives and programs & long-term project. To set short and long term plans for Enterprise market that serves the B2B market strategy and priorities. Ensure the delivery of the plan is within the allocated budget that has been projected at the beginning of the year and all pricing points are aligned with the agreed pricing strategy. Support the executives to take proper decisions by providing regular reporting & availing needed information in accurate and updated status with appropriate recommendations.Key assignments & actions: MAC committee owner, TTM committee member, Re-branding launch, VAT implementation, LTE license & 4G launches, B2B marketing plan, Commercial work force assessment & optimization

Managing a team with the following key responsibilities within Marketing Enterprise Department: - Planning:  Manage the enterprise marketing plan from initiatives consolidation till product launch.  Secure top management approvals on the plan and report the progress.  Secure technology confirmation and budget availability & all required entities blessings on the plan.  Ensure proper handling for the gating process. - Project Management & PMO:  Plan, execute, and finalize projects according to strict deadlines and within budget.  Plan the delivery dates of the enterprise projects with stakeholders.  Ensure that commercial launches are well communicated to all stakeholders. - Business development:  Identifying new business opportunities.  Recommend and develop solutions / process amendments to improve operational effciency.  Identify root causes of issues and concerns and recommend solutions.

I have participated in setting short and long term plans for Enterprise market, which serves the corporate strategy and priorities.And relatively was assigned as the program manager for the “Enterprise Transformation Plan” Also managing a set of enhancement programs and projects within the enterprise market.With direct management for the CRM roadmap and the implementation of Siebel Campaign Management & Sales Force Automation SFA (Wave 2)With a Special Personal Assignment from VP commercial: to manage all Mobile Number Portability (MNP) activities (Marketing, Sales, CS & Regulatory) (July 2011 to date)

Managed “Siebel” CRM implementation project from the business side end to end (Role: Business Project Manager)Build & managed the CRM administration team to apply CRM standards after the launch of “Siebel”, auditing & tracking all CRM processes, Also the team was responsible to handle all CRM applications administrative tasks.As well as following up on the CRM roadmap. (Campaign management, Sales force automation, order management, etc…)

I was mainly responsible to manage & coordinate ongoing projects that support different CRM functions within the Customer Service Department, assuring the coherence with company standards through effective understanding of business processes

I have managed different teams in the personal call center (15 agent / team) providing them with all the needed support (technical knowledge, handling skills, quality measures, etc…) to be able handle the received calls effectively and in good quality.Also perform all needed shift management activities upon request and during midnight shift.Following are some key achievements which caused a dramatic change in the call center operations and reporting methods: - I've changed the CC way of reporting, and creating a standard friendly use sheets & automated macros to report for the extracted data in (Daily – Weekly – Monthly) bases (October 2004)­ - taking the ownership of the call center agents monthly performance including the WHAT form figures and develped a suitable reporting model (Jan 2005 : March 2006)