Sheriff Kolapo Ajibola Msc Email & Phone Number

Lagos State, Nigeria

· Design and execute customer-centric marketing strategies that drive business growth and expansion.· Lead product marketing efforts, launching innovative products and features to market with impact.· Build and sustain a strong, resonant brand identity that connects deeply with target audiences.· Drive customer acquisition and retention through targeted, data-driven campaigns and initiatives.· Collaborate closely with cross-functional teams, including Product, Sales, and Customer Success, to align marketing strategies with business objectives.· Analyze market trends, customer insights, and campaign performance to make data-driven marketing decisions.· Lead and manage high-performing marketing teams, fostering a culture of innovation, creativity, and excellence.· Lead Go-To-Market strategies for innovative digital payment solutions, ensuring seamless product launches that resonate with customers and accelerate adoption.· Collaborate with Marketing Communication for compelling brand identity that stands out in the Fintech landscape, fostering trust and loyalty while aligning with customer values and industry trends.· Drive targeted demand generation campaigns that fuel lead acquisition, leveraging performance marketing and partnerships to achieve measurable growth.· Implement and optimize marketing automation platforms to streamline workflows, enhance customer journeys, and maximize ROI through data driven.· Harness data-driven insights to understand customer needs and behaviors, creating personalized strategies that enhance customer experience and drive engagement.

Lagos, Nigeria

· Led the development of the product roadmap, drove key performance metrics like Quality Revenue Earning Customer (QREC), Average Revenue Per User(ARPU), and churn management.· Implemented strategic initiatives that surpassed business objectives for data services, with a strong emphasis on revenue growth, customer acquisition and retention.· Managed partnerships, customer value optimization, and oversaw project execution that ensured alignment with strategic objectives. · Spearheaded the innovation of new products and features, enhanced customer experience and drove market competitiveness.· Prepared detailed product briefs for Marketing Communication. · Guided the development of internal and external communication strategies and marketing campaigns.· Ensured comprehensive documentation and trained team members for customer support, particularly data products and services.· Managed (U&R) campaigns tailored to specific customer profiles, that ensured product profitability which achieved high levels of customer satisfaction and engagement. · Spearheaded the launch of the Data Loan product in collaboration with Google, TikTok and Meta which increased revenue by 120%, expanded financial inclusion, and acquired 9 million Quality Data Customers through targeted and strategic product initiatives. · Developed a Retailer Win back Strategy during the Nigeria Communications Commission (NCC) SIM ban, generating ₦1B revenue in 3 months.

Nigeria

· Led the commercial development of Airtel Business GSM products and propositions. · Monitored the entire Product management process from concept to launch, including conceptualization, scoping, and implementation.· Managed the end-to-end customer lifecycle for the product portfolio, focusing on customer value management, retention, Average Revenue Per User (ARPU) growth, and engagement across all channels.· Leveraged market gap analysis and segmentation data to identify opportunities for new products and services in the Nigerian Enterprise Solutions Market. · Developed and presented compelling business cases to demonstrate return on investment for various initiatives.· Oversaw the performance of in-life products and services, managed them on a profit and loss basis.· Utilized financial performance data to guide investment decisions, product adjustments, and optimization strategies for enhanced results.· Successfully enhanced customer experience by launching Self-Care · Sponsored Data Portals, resulted in a 25% increase in customer engagement and a 20% reduction in support requests. · Coordinated the seamless migration to a Convergent Billing System for all postpaid and corporate prepaid products, improving billing accuracy by 30% and reducing operational costs by 15%. · Created and managed the SMEs segment and dealer channels nationwide, driving a 40% increase in SMEs customer acquisition and contributing to a 35% growth in segment revenue. · Launched a customized voice solution package for the Nigeria Police Force, leading to a 50% increase in service adoption and securing a significant long-term partnership.

Lagos, Nigeria

· Developed and defined the Retention and Customer Value Management (CVM) strategy, created performance models that effectively measured and enhanced customer revenue contributions, that ensured sustainable business growth.· Spearheaded the implementation of advanced analytics and reporting models, utilized data insights for strategic decision-making, proposition development, and campaign management that optimized customer value management.· Partnered with design and engineering teams that developed and executed a data-backed product roadmap, balanced feature development with speed-to-market considerations to deliver impactful products.· Collaborated closely with analytics teams to define, monitor, and analyze key success metrics for product features and initiatives, ensured continuous improvement and alignment with business objectives.· Increased customer revenue contributions by 25% through the strategic implementation of a data-driven Retention and CVM strategy, supported by advanced analytics and performance models.

Nigeria

· Led scientific customer segmentation to identify and deliver the most effective offers, maximized revenue through strategic ARPU upgrade programs that focused on upselling and cross-selling.· Supported the Decision Planning team in forecasting marketing KPIs and conducting business case analysis across various segments and products to drive informed decision-making.· Collaborated with the Brands, Sales, IT, Network, and Customer Experience teams to identify market-driven opportunities that ensured seamless execution of Go-To-Market strategies.· Served as the product owner for Enterprise VOICE, DATA, VAS, and APP offerings, managed the entire product lifecycle and ensured alignment with overall marketing and corporate strategy· Conducted thorough research on competitors and rival products, delivered insights and recommendations that enhanced market positioning and product competitiveness.· Increased ARPU by 20% through targeted segmentation and strategic upselling and cross-selling initiatives, while ensuring a 15% improvement in go-to-market execution across enterprise products.

Nigeria

· Spearheaded the execution of strategic product initiatives.· Meticulously managed the entire product lifecycle from ideation to market launch. · Conducted in-depth research that aligned product offerings with customer needs, collaborated closely with cross-functional stakeholders that ensured seamless execution.· Monitored the development of robust business cases and justifications that drove product innovation and investment. · Oversaw the User Acceptance Testing (UAT) process that ensured that each product met the highest standards of quality and user satisfaction before release.· Successfully improved product launch efficiency by 30% through streamlined lifecycle management and rigorous User Acceptance Testing, resulting in a 20% increase in customer satisfaction.

Lagos

· Drove product upselling opportunities that identified customer needs and presented relevant solutions.· Resolved customer issues promptly and effectively, ensured high levels of satisfaction.· Provided exceptional support and assistance, went above and beyond to delight customers.· Maintained comprehensive product knowledge to offer tailored solutions that addressed inquiries accurately.· Collaborated with cross-functional teams that enhanced service processes and contributed to overall customer success.· Managed customer complaints which reduced resolution time of complaints by 50% in 6months while Increased customer satisfaction scores by 40% and boosted upselling success rates by 15% through effective issue resolution and personalized support.

Nigeria

HIV/AIDS and Youth health development.

• Creation of wholesale Marketing opportunities• Strategizing and providing sales support.• Logistic support services• Ensure quick delivery of request to customers.

M.Sc, Sociology

Activities and Societies: Discovery Group & Poetry Disgeshun Chairman Academic committee on Students' Tutorials

B.Sc., Sociology & Anthropology, 1St Class

Activities and Societies: The Reformers I studied Sociology and Anthr. in OAU. With sincere focus on Researches and Culture. Today, I can.

High School Certificate, High School/Secondary Diplomas And Certificates

Activities and Societies: MSSN,The ART CLUB Coordinator of Muslim students society Founding member : The Art Society