- Developed creative ideas and brand strategy to commercial projects for major brands like NETFLIX, AMAZON Prime Video, RED Digital Cinema, GUCCI, VOGUE, STARZ, Canada Goose, and more.- Being a Youtube influencer myself, I successfully created social media content for other major brands, including Vogue, Calvin Klein, Valentino, Coca Cola and Canada Goose.- Demonstrated a deep understanding of social media platforms and their audience dynamics.- Constantly researched and experimented with new marketing, media and production trends to implement in our digital marketing work- Skilled in preparing pitch decks and delivering successful client presentations, winning 8 major pitches and over 30 projects.- Directed and shot my creative ideas, ensuring consistent vision from concept to execution.- Highly experienced and specialized in digital cinematography with the latest industry-standard digital cinema cameras and lighting equipment.- Worked closely with technical teams, art directors, and VFX artists to bridge the gap between creative cinematography and challenging VFX shots.- Experienced in working on projects involving virtual production, set extensions, virtual reality, digital retouch, and motion capture.

- Teach cinematography and filmmaking to students aged 18 to 55 years old- Impart knowledge and expertise in camera techniques, lighting, composition, and visual storytelling- Provide hands-on learning experiences on industry standard camera and lighting equipment- Inspire students with actual experiences from my filmmaking career- Guide students to their first steps in starting their career after graduation and empower them to contribute with their unique artistic visions to the world of cinema.

I launched "The DP Journey" YouTube channel to teach aspiring filmmakers about cinematography, film theory, and the technical and artistic skills you need to use of cinema cameras and lighting in film.- Created Social Media content for major camera brands such as Panasonic, DJI, SONY, ATOMOS and Blackmagic Design- 2.5 Million views- Over 200K watched hours- 50,000 Subscribers

Brand Ambasador:- Successfully shot the official launch films for the new flagship LUMIX GH3 and GH4 cameras.- The films received significant recognition winning 5 international film awards including Cannes Lions Short Film Corner.Technical consultancy:- Worked and consulted on the UI/UX for the camera and imaging department. - Had exclusive access to the latest cameras and lenses for testing before official launch.- Provided professional and comprehensive feedback on the cameras' technical performance, with proven record of appreciation to my input from the R&D departments.- Offered advice on areas of improvement that were successfully considered and implemented in the next generation of camera releases.

Creative Lead & Founder:- Established the first alliance of highly talented creative visual artists.- Focused on creative collaboration and teamwork.- Offered mentorship and training to new upcoming artists in filmmaking and photography. Clients and Business Strategy:- Aimed to offer high-value ideas with cost-effective creative planning and production. - Won several major projects with multinational brands such as SAMSUNG, Panasonic, Canon, J&J, DOVE, NESTLE, PYREX, and DU (Dubai Telecom Company).Expertise:- Skilled in storytelling, creative ideation, strategic planning, and brand strategy.- Directed and DP’ed commercial projects, ensuring consistency in messaging and quality.- Supervised post-production, from editing to grading and final delivery.

EMDI is a leading institute nurturing and guiding young talents for career opportunities in the Creative Field through mentorships lead by active and acclaimed career instructors.- Teaching several courses for Photography, film and visual communication from an advertising and commercial perspective while covering different skill levels.- Developing and preparing curriculums and organizing course syllabus materials.- Simplifying lessons when needed to ensure proper introduction of a course for beginner level.- Preparing and conduct workshops with interactive sessions to ensure practical and field experience is achieved.

Creative Direction and Leadership:- Led multicultural creative teams to guide them on how to communicate the progressive nature of Dubai in becoming an international hub, while preserving its rich local culture.- Crafted compelling advertising campaigns resonating with both Eastern and Western markets.Achievements and Awards:- Led and inspired talented creative teams to win numerous pitches and garner prestigious industry awards Such as Cannes Lions, The One Show, Cleo Awards and Dubai Lynx.- With my previous experience on the Etisalat account (National TelecomCompany) I spearheaded the creative pitch to win the multimillion-dollar account and become the agency's biggest client.- Worked on many other prestigious accounts such as, Apple, Unilever, Johnson & Johnson, and EMAAR.

This marked my debut in the Multinational Advertising Agency culture, I embraced the new environment and challenged the status quo to win the agency's first award in 10 years. Attracting more attention to the company and solidify its place in the regional creative map.- In my first year, I won the agency's first prestigious advertising award from Cannes Lions: The Dubai Lynx Advertising Award.- Won the agency's second award through my work on the Red Bull's account.- Earned regional recognition and exposure through my published work.- Played a key role in the creative team launching the Etihad Airways brand.- Continued successful performance for another 2 years, working on major accounts including: ETIHAD AIRWAYS, NISSAN, Etisalat (National UAE Telecom Company), ADCB (Abu Dhabi Commercial Bank)

As a passionate fresh graduate, I fearlessly embarked on my first entrepreneurship journey to establish my own advertising agency. With exceptional dedication and creativity, I secured prestigious accounts such as Coca Cola and Cinnabon, elevating our brand to new heights. This experience not only honed my skills in leading creatively but also taught me invaluable lessons in team management and leadership.

As a graphic designer and illustrator, I proudly kicked off my career as a part-timer in the corporate world while studying Fine Arts, creating captivating visuals and crafting brand stories through art for prestigious accounts like: Mercedes-Benz, B&O (Bang & Olufsen), McDonald's and Shell.