Sheri Gordon work email
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I’m a versatile and results-oriented content editor with an extensive background in journalism, content strategy, SEO, and people management. My expertise spans content creation across articles, videos, podcasts, webinars, email marketing, and social media posts in settings that include major newspapers, digital media, and fintech startups. I’m committed to producing content that tells a compelling story, engages readers, and expands audiences. In all my work, I uphold the highest editorial and ethical standards. My skills in headline-writing, fact-checking, proofreading, and business alignment ensure all content is accurate and effective. I’m adept at using SEO best practices and tools (such as Semrush, Botify, and Google Search Console) to increase content rank and discoverability as well as content management systems and editing/design software (including WordPress, Google Workspace, and Adobe Acrobat) to track workflow and meet deadlines.As a generous cross-functional collaborator, I thrive on sharing knowledge, coaching team members, and improving efficiency. At NerdWallet, I managed a team that drove traffic to key revenue-producing pages. I also coached early-career and seasoned staff, fostering an environment of trust and high performance. At the Los Angeles Times, I was part of a Pulitzer Prize-winning team. As a freelance editor and content strategist, my sound judgment and attention to detail position universities, corporations, and nonprofits to best showcase their accomplishments. I’m ready to bring my passion and expertise to your team. Let’s connect and explore how I can contribute.
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Assigning Editor, Content TeamNerdwallet 2023 - 2024• Managed a team of staff writers, public relations spokespeople and contract fact-checkers, setting and meeting objectives and key results and ensuring alignment with company’s mission.• Directed evergreen and news coverage of credit score, budgeting, debt and other business journalism topics, boosting traffic to the website’s key revenue-producing pages.• Generated ideas for content in alternative forms, including videos, syndication, podcasts, webinars, email marketing and social… Show more • Managed a team of staff writers, public relations spokespeople and contract fact-checkers, setting and meeting objectives and key results and ensuring alignment with company’s mission.• Directed evergreen and news coverage of credit score, budgeting, debt and other business journalism topics, boosting traffic to the website’s key revenue-producing pages.• Generated ideas for content in alternative forms, including videos, syndication, podcasts, webinars, email marketing and social media, extending the company’s brand reach, topic authority and share of voice.• Led and collaborated on cross-functional projects, facilitating cooperation and eliminating redundancies. • Applied best practices for search engine optimization, heightening the discoverability of the company’s content.• Coached early-career and seasoned staffers and freelancers, increasing productivity by growing worker skills, building individual contributors’ trust of management and retaining top talent. Show less -
Assistant Assigning Editor, Core Personal Finance TeamNerdwallet 2022 - 2023• Researched, edited and optimized personal finance articles, elevating the number of Monthly Unique Users to the website and enhancing the company’s reputation for providing engaging, concise and accurate content.• Mentored writers to explain complex topics with a conversational tone, bolstering NerdWallet’s appearances across a range of media outlets as reporters sought the company’s subject-matter experts.• Developed and documented workflow processes, reducing time spent on tasks and… Show more • Researched, edited and optimized personal finance articles, elevating the number of Monthly Unique Users to the website and enhancing the company’s reputation for providing engaging, concise and accurate content.• Mentored writers to explain complex topics with a conversational tone, bolstering NerdWallet’s appearances across a range of media outlets as reporters sought the company’s subject-matter experts.• Developed and documented workflow processes, reducing time spent on tasks and fostering communication among teams. Show less -
Assistant Assigning Editor At LargeNerdwallet 2021 - 2022• Pivoted to fill staffing gaps on teams, ensuring business goals were met during absences. • Developed and shared best practices across teams, strengthening company’s efficiency and ability to adapt. -
Senior Copy EditorNerdwallet 2016 - 2021• Oversaw daily operations of 10-person copy desk, ensuring company deadlines and high editorial standards were met.• Allocated resources and coached staff to add skills, building a pipeline of adaptable and innovative editors the company sought for project management roles. • Recruited and trained new hires, securing a best-in-class copy desk that protected the company’s brand and upgraded its users’ experience. • Established and streamlined procedures to eliminate bottlenecks… Show more • Oversaw daily operations of 10-person copy desk, ensuring company deadlines and high editorial standards were met.• Allocated resources and coached staff to add skills, building a pipeline of adaptable and innovative editors the company sought for project management roles. • Recruited and trained new hires, securing a best-in-class copy desk that protected the company’s brand and upgraded its users’ experience. • Established and streamlined procedures to eliminate bottlenecks, speeding up the publishing of content. • Delivered actionable feedback to department leads, assigning editors and writers, sharpening quality of content and augmenting collaboration among teams. Show less -
Copy EditorNerdwallet 2014 - 2015• Created first-rate editorial standards, elevating company above competitors and gaining user trust for startup brand.• Wrote engaging, search engine optimized headlines and social media posts, amplifying syndication pickups and backlinks for company’s content.• Edited, fact-checked and proofread personal finance content for readability, tone, grammar, punctuation and accuracy, enabling NerdWallet to provide respected guidance on money matters. -
Web And Publications EditorGordon Editorial Inc. 2009 - 2015Accepting contract assignments currently. • Copywriting, editing, fact-checking and proofreading websites, publications and marketing materials for multiple universities, nonprofits and businesses, polishing clients’ reputations and expanding their reach. • Copy editing books on topics including health and wellness, water policy and architecture, eliminating errors, ensuring proper citations and improving the quality of writing. • Creating indexes, organizing material logically and… Show more Accepting contract assignments currently. • Copywriting, editing, fact-checking and proofreading websites, publications and marketing materials for multiple universities, nonprofits and businesses, polishing clients’ reputations and expanding their reach. • Copy editing books on topics including health and wellness, water policy and architecture, eliminating errors, ensuring proper citations and improving the quality of writing. • Creating indexes, organizing material logically and heightening publisher interest. • Strategizing corporate reports and white papers, positioning companies to best communicate their successes. Show less
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Web Content EditorZesterdaily 2013 - 2014• Researched, fact-checked and edited posts and recipes for food and wine website, ensuring superior user experience. • Wrote engaging headlines, enlarging digital audience.
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Copy Desk ChiefTruthdig.Com 2010 - 2014• Supervised copy editing, fact-checking and proofreading of all content for this award-winning news and culture online journalism company, setting editorial standards and raising the site’s domain authority. • Managed, recruited and trained editors, securing reliable publishing schedule. • Wrote headlines, captions and social media posts, growing subscriber base. -
Content Editor, West Los Angeles RegionPatch.Com 2010 - 2012• Edited content for multiple local news sites, coordinating coverage and eradicating duplicate efforts.• Coached beginning reporters on news writing and storytelling, raising the quality of published work. • Collaborated on cross-functional projects, refining processes that strengthened company functioning. -
Copy EditorLos Angeles Times 1996 - 2009Los Angeles, California, United States• Recognized on team that won Breaking News Pulitzer Prize. • Edited articles, graphics and blogs for Business, Metro and National sections, improving clarity, accuracy and accessibility. • Wrote engaging headlines and photo captions for online and print, drawing additional subscribers.• Provided feedback to editors and writers, reducing error rate and enhancing efficiency. • Prior to joining staff, wrote feature articles with creative angles for LA Times as freelancer. -
Writer/EditorJewish Journal 1989 - 1995Los Angeles, California, United States• Wrote features and news, contributing well-read pieces that broadened publication's appeal. • Edited all content for weekly community newspaper, raising company's editorial standards and energizing reader engagement. -
ResearcherCity Of Los Angeles 1986 - 1988City Hall, Los Angeles• Analyzed legislation for City Controller, enabling officeholder to better understand impact. • Researched and wrote position papers, informing Controller's policy priorities. • Collaborated on speech writing, enhancing Controller's public profile. • Monitored media mentions, increasing coverage of Controller's work.
Sheri Gordon Skills
Frequently Asked Questions about Sheri Gordon
What is Sheri Gordon's role at the current company?
Sheri Gordon's current role is Experienced Editor, Content Strategist and People Manager. Ex: NerdWallet, LA Times.
What is Sheri Gordon's email address?
Sheri Gordon's email address is sh****@****mes.com
What schools did Sheri Gordon attend?
Sheri Gordon attended Ucla.
What skills is Sheri Gordon known for?
Sheri Gordon has skills like Copy Editing, Journalism, Newspapers, Blogging, Editing, Headline Writing, News Writing, Publishing, Storytelling, Publications, Fact Checking, Ap Style.
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