Sheri’s background and unusual path to coaching and leading gives her a valuable perspective and empathy for those she connects with. Her grit and determination have led her in a direction few would have expected, and she uses those lessons learned to help others realize what is possible. “You don’t have to let your past define you.” Is a statement she lives by. Sheri spent 10 years in the relocation industry on the operations side before transitioning into a sales role, earning much recognition from her clients for her ability to take the time to understand what their needs were and develop long term strategies to service those needs. She began coaching and mentoring other salespeople and found her love of coaching and training which led her to become a certified sales trainer and coach. She has over 15 years’ experience in sales management and coaching with an emphasis on improving sales performance through integration of proven sales processes. Through her love of helping people, she was offered an opportunity to work with independent business owners for an assessment company. Working in that industry brought the awareness that self-reflection and assessment has for leaders. To be a great leader you must put the time in on yourself before you can truly help others. Sheri joined the team at Studio Movie Grill in 2010 and has held several roles through her tenor. Now as the VP of L&D & Sales she focuses on her passion – being a people builder. She has been the champion for integrating the leadership training and development throughout the organization and making it available to all team members at all levels to ensure everyone has an opportunity to grow. SMG credits the learning to being a critical reason the company maintained a creator mindset through the pandemic and a bankruptcy, retaining a majority of the management team. In her career, Sheri has earned several sales performance awards, executive leadership certifications and sales and coaching certifications. Sheri is a graduate of the Stagen Leadership Academy, an internal coach for their curriculum, a 3VQ certified trainer and champion for TED, earned a life coach certification and volunteers to coach others. In 2022 she was recognized as one of the Top 50 Women Leaders in Dallas and Top 50 Learning & Development Professionals.