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Experienced Digital Strategist with a demonstrated history of working in eCommerce. Skilled in Business Planning, Customer Experience, Training, Email and Online Marketing.
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Ecommerce ManagerPhysicians Mutual Oct 2021 - PresentOmaha, Nebraska, UsResponsible for the oversight of all activities between internal and external customers to develop online leads, sales and marketing. -
Digital Marketing StrategistPhysicians Mutual Mar 2014 - PresentOmaha, Nebraska, Us- Oversee user experience through voice of the customer program. Including the implementation and management of various VOC tools. Analyze feedback from various feedback channels and identify efficiency gains across all touch points.- Proactively seek out and research online optimization recommendations to maximize conversions rates, revenue and online engagement.- Analyze site performance data using various web analytic tools.- Lead website initiatives by drafting and testing business requirements. Manage customer facing projects using agile methodology.- Proficient experience using the following eCommerce supported tools; Google Analytics, Webtrends, ClickTale, Qualtrics, Aprimo, Rally, Tableau, HP Asset Manager, Visual Website Optimizer, Exact Target, Litmus- Assist with troubleshooting technical issues reported by our internal and external customers using available testing tools- Run experimental AB testing to determine best conversion performance and customer experience.- VOC board member; eCommerce focus. -
Senior Solutions SpecialistWebequity Solutions Nov 2013 - Mar 2014Omaha, Ne, Us- Project Lead in implementing and launching a new learning management system, Sum Total- Coordinate user experience programs; Customer outreach, various customer satisfaction and feedback surveys -
Lead Customer Experience Coach / TrainerLinkedin Aug 2012 - Nov 2013Sunnyvale, Ca, Us- Program & project management of existing & new systems, programs, products or processes; including documenting processes and suggestions for ongoing improvements. - Drive new department staff on-boarding experience; provides ongoing mentor and coaching support as well as training- Participate in the instructional design, development, maintenance and delivery of internal training and program material via Articulate and Microsoft prodcut suite- Influences changes through data analysis & reporting; provide feedback to management regarding necessary and recommended changes to the content process, customer support, system tools, or reporting to enhance efficiency and customer service level goals.- Extremely knowledgable with LinkedIn’s products as well as their customer support and training tools; RightNow, SalesForce, Articulate, Chat.- Manage internal relationships with business partners to develop accurate and effective support content and training for existing and new product features or problems. -
Operations Support Specialist - Coaching/TrainingLinkedin Sep 2010 - Aug 2012Sunnyvale, Ca, Us- Arrange, prepare and deliver standard and ad hoc quantitative and qualitative reports. - Participate in the instructional design, development, maintenance and delivery of high quality technical and non-technical training for new and existing staff; customer and non-customer facing. - Support the hands-on completion of QA evaluations across multiple departments within Global Customer Operations with the goal of increasing customer satisfaction and NPS.- Translate customer satisfaction and internal quality research findings and subsequent information into clear, concise and actionable deliverables.- Provide technical support to LinkedIn clients as needed -
Marketing Product SpecialistBank Of The West Feb 2009 - Feb 2010Chicago, Illinois, Us- Design and implement marketing and retention campaigns. Track and report results and recommendations to senior management.- Analyze external product trends and marketing factors to determine impact on portfolio and provide strategic and tactical business plans to achieve portfolio growth and sales generation.- Develop and write content for various marketing collateral; brochures, direct mail, personalized flyers and small space advertising. - Maintain Corporate Mortgage and Mortgage Banker website content.- Manage and report on Mortgage customer satisfaction survey. -
Senior Account ManagerYesmail 2010 - 2010Chicago, Il, Us- Provide onboarding webinars to new client users on how to use their Yesmail email platform.- Managed multiple Enterprise clients by providing strategic knowledge and understanding of the clients' business to build and execute powerful marketing campaigns. - Provided best practice consulting through qualitative and quantitative analysis. -
Senior Program ManagerPaypal Apr 2007 - Nov 2008San Jose, Ca, Us- Serve as the point of contact for all Merchant Product, Marketing and research programs directed to the merchant client base. - Thoroughly understand the goals and objectives of the program requests and determine the overall implementation plan for the work request. - Review elements of the program and determine talking points, scripting or other support materials necessary to drive success toward objectives.- Prepare training materials in which to train and coach account managers and agents on the merchant program objective and content to ensure success. - Utilize analytical resources to identify cross-sell and share of wallet growth opportunities.- Identify trends and create outbound programs capitalizing on these customer trends.- Planned and executed events, such as contest and campaign kick offs. -
Senior Product Marketing ManagerFirst National Bank Omaha Aug 1999 - Apr 2007Omaha, Nebraska, Us- Provide a web presence by promoting various online services and features offered on firstnational.com through direct mail, statement inserts, banner ads, intranet, e-mail, newsletters and branch support.- Manage and optimize paid search campaigns across multiple advertising engines.- Create and maintain marketing content on firstnational.com as well as 23 additional affiliate web sites. - Serve as a liaison between internal business units, compliance and technology support.- Execute and manage vendor relationships pertaining to the creative, print and premium aspects of various projects and campaigns.- Maintain and oversee relationships with third party vendors to provide additional benefits and services. - Create and maintain requirement/workflow documents and test scripts for various Internet web processes. - Compile competitive research for campaign development and new product recommendations. - Establish and execute technical job set-up; assist with system coding and programming specification.- Monitor customer experience drivers and satisfaction levels on the web. -
Customer Service - Personal Banker/ TellerFirst National Bank Omaha Jan 1991 - Aug 1999Omaha, Nebraska, Us- Over 8 years of superb customer support and sales engagement.- Responsible for selling, opening, servicing and closing of IRA’s, CDs, and Money Market accounts to credit card customers.- Drive customer satisfaction by providing quality service throughout the sales process through telephone and mail correspondence.- Contribute to the customer retention and expansion sales goals of the branch through the referral process.
Sheri Ludemann Skills
Sheri Ludemann Education Details
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Bellevue UniversityMarketing Management
Frequently Asked Questions about Sheri Ludemann
What company does Sheri Ludemann work for?
Sheri Ludemann works for Physicians Mutual
What is Sheri Ludemann's role at the current company?
Sheri Ludemann's current role is eCommerce Manager (User Experience).
What is Sheri Ludemann's email address?
Sheri Ludemann's email address is sl****@****din.com
What is Sheri Ludemann's direct phone number?
Sheri Ludemann's direct phone number is 1-800-469*****
What schools did Sheri Ludemann attend?
Sheri Ludemann attended Bellevue University.
What are some of Sheri Ludemann's interests?
Sheri Ludemann has interest in Children, Education, Human Rights, Animal Welfare, Health.
What skills is Sheri Ludemann known for?
Sheri Ludemann has skills like Quality Assurance, Program Management, Coaching, Data Analysis, Training, Strategy, Leadership, Email Marketing, Salesforce.com, Social Media Marketing, Online Marketing, Content Management.
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