Sherilyn Charles-Smith Email and Phone Number
I’ve always been driven by a deep sense of purpose: to serve, help, and empower others to reach their full potential. I know firsthand the challenges leaders face—balancing strategic initiatives with the daily demands of running an organization, all while trying to prioritize life and personal well-being. I’ve walked that path myself - with over 15 years of experience as an executive leader and coach, my journey has been shaped by my values and the support of trusted mentors and advisors.C3 Effect was born from this vision. We partner with leaders to refine their communication with crucial stakeholders—from peers and board members to employees and external audiences. By combining strategic guidance with customized content creation, we aim to boost the confidence and effectiveness of busy executives, ensuring they are well-prepared to tackle the challenges of their demanding roles.Our services span:- Strategic planning and advisory- Leadership messaging- Stakeholder communication and content creation- Employee event experiences and engagement programsUltimately, I’m here to serve as a guide and trusted partner in your journey. Together, we can turn challenges into opportunities and ideas into powerful experiences that resonate within you and your organization and beyond.Let’s connect and explore how C3 can help you achieve your vision. sherilyn@c3effect.com Skills: Consulting · Business Transformation · Leadership Development · success coaching · Business Advisory Services · Internal Communications
C3 Effect Consulting
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Co-Founder & CeoC3 Effect Consulting Feb 2023 - PresentToronto, Ontario, CanadaAs Co-Founder of C3 Effect Consulting, I lead our mission to support executives in small to medium-sized organizations who face the challenge of balancing numerous responsibilities with limited resources. We provide clear strategies and practical support to turn their ideas into impactful results.Our services include:- Strategic planning and advisory- Leadership messaging- Stakeholder communication and content creation- Employee event experiences and engagement programs -
Director, Transformation & Change ManagementRogers Communications Sep 2020 - Aug 2022Led the development and execution of a comprehensive transformation strategy impacting over 4,000 employees across Canada. Established an Agile Enablement team and implemented a new governance model and digital roadmap for a multi-year program. Drove cultural change, developed structured change management approaches, and executed plans to enhance employee engagement by 30%. Successfully created and implemented internal communication and training strategies to support transition and change. -
Director, Enablement & AdoptionRogers Communications Jul 2019 - Sep 2020I lead initiatives to drive the successful implementation and utilization of new systems, processes, and tools within the organization. My role focuses on ensuring that employees are equipped with the knowledge, skills, and resources they need to effectively adopt and leverage these changes. -
Director, Customer Success, Service & Incident ManagementRogers Communications Jan 2018 - Jul 2019Managed a team of 20 employees, leading the creation and execution of a Customer Success & Incident Management Strategy that supported > $280M revenue portfolio. Achieved an exceptional Employee Engagement score of 97% and a Net Promoter Score (NPS) of 90. Developed and implemented strategic account planning and internal tools to enhance customer experience, resulting in successful retention and increased effectiveness across client relationships. -
Director, Enterprise Customer ImplementationRogers Communications May 2016 - Jan 2018Toronto, Ontario, CanadaOversaw a team of 120 employees, delivering onboarding experiences for Enterprise customers with a Total Contract Value of $455M. Enhanced productivity, saving $320K by reducing third-party support by 50%, and improved automation by 30%. Implemented strategies to reduce order issues and contractor attrition, and recovered $1.2M in unbilled revenue. Supported a 28% month-over-month increase in Enterprise Email requests while maintaining SLA compliance. -
Senior Manager, Enterprise Service DeliveryRogers Communications Sep 2014 - May 2016Directed a team of 75 employees to improve customer satisfaction and drive revenue through successful implementation of customer products and solutions. Developed and executed initiatives that resulted in significant cost savings and process improvements, including a 40% increase in automation and reduced cycle times. Achieved an NPS of 83 by refining onboarding strategies for new Enterprise customers. -
Senior Manager, Business EnablementRogers Communications Oct 2012 - Sep 2014Led business enablement initiatives, focusing on improving internal processes and supporting strategic business objectives. -
Manager, Business EnablementRogers Communications Feb 2011 - Sep 2012Managed business transformation projects to drive organizational change and enhance operational efficiency.
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Marketing Manager (Business Transformation)Rogers Communications Inc. Mar 2010 - Jan 2011I lead the transition to a new billing system, ensuring a smooth and effective implementation process. My role involves overseeing all aspects of the transformation, from planning and communication to execution and evaluation. -
Business Service Group ManagerRogers Communications Inc. Feb 2008 - Feb 2010Directed the Business Support Group, overseeing key support functions and driving performance improvements. -
Planning ManagerRogers Communications Inc. 2007 - 2008Oversaw planning and operational strategies for Business Customer Operations, enhancing overall efficiency and service delivery.
Sherilyn Charles-Smith Education Details
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Strategic Leadership & Innovation -
Ontario Management Development Program -
Computer Programming
Frequently Asked Questions about Sherilyn Charles-Smith
What company does Sherilyn Charles-Smith work for?
Sherilyn Charles-Smith works for C3 Effect Consulting
What is Sherilyn Charles-Smith's role at the current company?
Sherilyn Charles-Smith's current role is CEO, C3 Effect Consulting| I help Busy Executives Achieve Results with Strategic Advisory and Content Creation | Executive Coach | Follow for posts about the raw and unfiltered realities of leading today.
What schools did Sherilyn Charles-Smith attend?
Sherilyn Charles-Smith attended York University, Seneca College, Cdi College.
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