Founding Partner / Vice President, Operations
Darryl Moore'S Marine
Houston, Texas Area
.• Established & built a highly successful boat dealership from startup to $22 million in annual revenue & positioned it as the 4th largest inboard dealer in the United States.• Shared P&L & leadership for business plan development, strategic & tactical market planning, financing & banking relations, floor planning, construction & expansion, budgeting & financial reporting, cash flow management, procurement & inventory management, staffing, training & development, vendor sourcing & selection, competitive market analysis, pricing, advertising & promotion, special event planning & coordination, customer development & relationship management & retention. • Identified & negotiated exclusive agreements in accordance with the State of Texas Occupations Code Chapter 2352 with Malibu, Mastercraft, Monterey, Formula, Chris Craft, & Glastron boat manufacturers.• Negotiated & secured floor planning/lines of credit with numerous financial institutions, therefore, increasing the volume & variety of inventory. • Led site selection, land negotiations & design/construction of a new 30,000 sq. ft. dealership, including showroom, offices, Pro-Shop, service/parts department, & service bays. • Formed a real estate holding company, & managed all documentation, reporting, & tenant requirements for commercial & residential properties.• Responsible for creating advertising & marketing collateral for magazines/newspapers, radio/television, digital/online media, store front advertising, & a variety of promotional programs & incentives to increase both product & business name recognition. Collected data related to the cost-effectiveness analysis & determined which strategies resulted in an increase of traffic & monetary gain.• Recruited, trained, maintained & empowered a staff of 30 plus employees, including sales, marketing, finance, administrative, & service personnel on daily operations.• Negotiated the profitable sale of my majority interest to pursue other career opportunities.