Sheri Muscatello

Sheri Muscatello Email and Phone Number

Senior Marketing Leader | Growth Marketing | Demand Generation | Digital Marketing @ iD Tech Camps
Sheri Muscatello's Location
Fairfax, Virginia, United States, United States
Sheri Muscatello's Contact Details
About Sheri Muscatello

High energy marketer with passion for creating successful marketing strategies to build brands, delight customers and drive profitable growth. Goal-focused leader with track record of creating, optimizing, and scaling data-driven digital marketing strategies to build awareness, exceed acquisition targets, and improve performance. Experienced managing full customer lifecycle from lead generation and acquisition to engagement and retention. Adept at applying innovative approaches for big impact. Excellent communicator skilled in organizing complex projects, leading cross functional teams, and inspiring collaboration to execute large-scale marketing programs.Expertise includes:✔Demand Generation / Growth Marketing✔Digital Performance Marketing✔Integrated Multi-Channel Marketing✔B2C and B2B Marketing Strategy✔Campaign Development & Execution✔Paid Media Planning & Execution✔Messaging & Creative Optimization✔Customer Journey / Lifecycle Marketing✔Content Development✔Agency & Vendor Management✔Budget Management & Forecasting✔Testing, Analysis & Reporting✔Project Management✔EdTech / E-Learning Marketing✔Marketing Channel Management: SEM, SEO, social, display, email, affiliate partnerships, TV advertising, OTT, CTV, print, and radio

Sheri Muscatello's Current Company Details
iD Tech Camps

Id Tech Camps

View
Senior Marketing Leader | Growth Marketing | Demand Generation | Digital Marketing
Sheri Muscatello Work Experience Details
  • Id Tech Camps
    Director Of User Acquisition
    Id Tech Camps 2021 - Present
    Campbell, Ca, Us
    View
  • Stride, Inc.
    Senior Director, Customer Acquisition
    Stride, Inc. 2015 - 2021
    Herndon, Virginia, Us
    Oversaw strategy, planning, execution, and optimization of paid media marketing campaigns to generate online school enrollments for K12. Defined integrated marketing plans utilizing attribution models and extensive data analytics. Implemented digital marketing channels, including search, display, social, email, and affiliate, and traditional TV advertising, radio, and print. Led high-performance team of 6 and oversaw relationships with external marketing partners and media agencies.- Executed data-driven media plans, increasing enrollment growth YOY for 5 consecutive years at lower cost per acquisition.- Managed $45M+ budget, achieving target KPIs for acquisition honed for efficiency and volume.- Analyzed market data and customer research to develop key content, creative, and messaging to target audience, improving landing pages and overall customer journey.- Redesigned and created targeted email campaign conversion series and newsletters, boosting lead volume, and building engagement.- Identified critical conversion funnel points, developed learning agenda, and executed A/B test plans to optimize media performance, improving conversion rates by over 20%.
    View
  • The Chronicle Of Higher Education
    Director, Acquisition & Retention Marketing
    The Chronicle Of Higher Education 2013 - 2015
    Washington, Dc, Us
    Developed and directed marketing strategy to launch new web service product, Chronicle Vitae, an online community for higher education careers.- Outlined and implemented marketing plan, budget forecast, brand positioning, persona targets, messaging, and tactical plans, building awareness, acquiring members, and increasing usage and engagement.- Devised integrated marketing campaigns and launched interactive content, advancing product adoption.- Established new marketing department structure and processes and created go-to-market strategy to launch Vitae, surpassing growth goals in its 1st 9-months.
    View
  • The Great Courses By The Teaching Company
    Senior Manager, Email Marketing
    The Great Courses By The Teaching Company 2012 - 2013
    Chantilly, Va, Us
    Oversaw email channel strategy and execution to acquire, engage, and retain education consumers for The Great Courses, an e-Commerce and subscription e-Learning platform. Defined offers, design, sequence, and test plans for email campaigns. Managed team of 5. Executed aggressive schedules for U.S. and global markets with annualized volume over 100M.- Surpassed email revenue goals by 37% year-over-year, generating 30% of overall company revenue.- Utilized extensive analytics to identify new engagement opportunities, driving sales and retention.- Launched new triggered email series, increasing purchase rate and revenues from cart abandons.- Constructed test plan optimizations, lifting response rates over 12%.
    View
  • Usa Today
    Senior Online Marketing Manager
    Usa Today 2002 - 2012
    Mclean, Va, Us
    Managed performance marketing campaigns to sell USA TODAY and Sports Weekly print and digital subscriptions. Initiated, planned, and launched digital marketing channels, including search, display, social, affiliate sales, and email. Tracked, analyzed, tested, and optimized campaign performance. Negotiated business partnerships to expand USA TODAY marketing channels. Constructed messaging and creative for media, landing pages, and ecommerce web site. Outlined business requirements, conducted research, and oversaw user experience and customer journey for subscriber services portal.- Introduced and expanded new digital sales channel, driving over 45% of total USA Today subscription sales.- Executed message, creative and UX design test plans, enhancing media and landing page performance.- Revamped search campaigns, revitalizing sales 52% from channel.- Led cross-department team to redesign subscription web site, boosting conversions and revenue by 3%.- Won 10 Jewell Awards 5 years consecutively for innovation and significant improvements to operations.
    View

Sheri Muscatello Skills

Email Marketing Digital Marketing Online Marketing Web Analytics Integrated Marketing E Commerce Lead Generation Seo Marketing Google Analytics Marketing Strategy Affiliate Marketing Strategic Partnerships Mobile Marketing Direct Response Ppc Direct Marketing Online Advertising Digital Media Crm Omniture Customer Acquisition Sem Strategic Planning Analytics Marketing Management Product Launch Display Advertising Social Media Marketing Content Marketing Strategy Digital Strategy

Sheri Muscatello Education Details

  • George Mason University
    George Mason University
    Marketing

Frequently Asked Questions about Sheri Muscatello

What company does Sheri Muscatello work for?

Sheri Muscatello works for Id Tech Camps

What is Sheri Muscatello's role at the current company?

Sheri Muscatello's current role is Senior Marketing Leader | Growth Marketing | Demand Generation | Digital Marketing.

What is Sheri Muscatello's email address?

Sheri Muscatello's email address is sm****@****zon.net

What is Sheri Muscatello's direct phone number?

Sheri Muscatello's direct phone number is +120246*****

What schools did Sheri Muscatello attend?

Sheri Muscatello attended George Mason University.

What skills is Sheri Muscatello known for?

Sheri Muscatello has skills like Email Marketing, Digital Marketing, Online Marketing, Web Analytics, Integrated Marketing, E Commerce, Lead Generation, Seo, Marketing, Google Analytics, Marketing Strategy, Affiliate Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.