Sheri Baker

Sheri Baker Email and Phone Number

Senior Customer Advocacy Manager @ Upwork
Atlanta, GA, US
Sheri Baker's Location
Atlanta Metropolitan Area, United States, United States
Sheri Baker's Contact Details

Sheri Baker work email

Sheri Baker personal email

About Sheri Baker

I am a purpose-driven corporate communications leader with 15+ years of experience leading communications for some of the world's most recognizable brands.From Lockheed Martin and Campbell Soup Company to Delta Air Lines and Johnson & Johnson, I have diverse experience leading global teams and establishing impactful programs that drive revenue, awareness, and brand loyalty. My expertise lies at the intersection of corporate communications, brand marketing, and corporate impact + philanthropy.Throughout my career, my responsibilities have included customer marketing; media relations; ESG, community engagement and DEI initiatives; internal/employee communications; executive communications; content strategy and management; investor relations efforts, and crisis communications.Fun facts:My career has been one of my biggest adventures -- I've spent a week with engineers aboard the USS Nimitz, accompanied a journalist on a C-130 flight, led programming focused on childhood nutrition with Campbell's chefs, and run corporate events with the world's best flight attendants all for work.

Sheri Baker's Current Company Details
Upwork

Upwork

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Senior Customer Advocacy Manager
Atlanta, GA, US
Sheri Baker Work Experience Details
  • Upwork
    Senior Customer Advocacy Manager
    Upwork
    Atlanta, Ga, Us
  • Freelance
    Senior Corporate Communications Consultant
    Freelance Oct 2023 - Present
    I lead corporate communications and brand marketing for a variety of global Fortune 500, mid-market and startup companies. Current 2024 projects:Leading pet-care company: Rebranding support, including brand identity, copywriting, and product description work.Fortune 100 healthcare company: Lead content writer for the Innovation group.NBA player’s foundation: Donor relations and event support.Corporate innovation firm: Client engagement support, including email marketing and social content.Political and impact photography agency: Thought leadership, website copywriting.Data analytics firm: Strategic marketing plan development.
  • Upwork
    Senior Marketing Lead, Brand Marketing
    Upwork Sep 2018 - Oct 2023
    San Francisco, California, Us
    I helped Upwork inspire a boundless future of work by sharing stories of how the company is creating economic opportunities so people can have better lives. In this role, I helped Upwork create its inaugural impact report and helped bring every annual impact report to fruition since its inception. The case studies, microsites, and videos we created in support of these efforts helped C-suite employees articulate Upwork's purpose to shareholders and key stakeholders.
  • Delta Air Lines
    Executive Communications Lead, Global Sales
    Delta Air Lines Apr 2017 - Sep 2018
    Atlanta, Georgia, Us
    Developed a communications strategy for annual signature Delta Air Lines events which 400 international customers and key stakeholders representing more than $23 billion in annual revenue attend. Served as executive communications lead and crafted messaging for close to 30 senior leaders, including seven members of the C-suite.
  • Ramah Darom
    Director Of Communications And Marketing
    Ramah Darom Dec 2010 - Apr 2017
    Atlanta, Ga, Us
    Led the communications department for Ramah Darom, a nonprofit organization. Doubled the number of alumni donors and program participants.• Developed a strategic annual operating plan and oversaw all day-to-day activities, including digital communications, web strategy, advertising, marketing, and social media efforts.• Supervised the work of graphic designers, web developers, and outside consultants.
  • Campbell Soup Company
    Communications Manager, North America Foodservice + Campbell'S Usa
    Campbell Soup Company Dec 2008 - Dec 2010
    Camden, Nj, Us
    Directed internal communications, media relations, and crisis communications for Campbell's largest business area. Developed and executed a strategic communications annual operating plan for the business. Managed media inquiries and campaigns and served as company spokesperson. Developed and led public relations strategies and initiatives for NAFS and Campbell USA and garnered media coverage of Campbell’s robust product portfolio and wellness initiatives. Managed employee experience, giving and engagement, and led the development of programs and initiatives that are in line with corporate purpose and values. Managed leadership communications and served as communications coach for senior leaders.
  • Campbell Soup Company
    Communications Manager, North America Foodservice
    Campbell Soup Company Dec 2007 - Dec 2008
    Camden, Nj, Us
    Directed media relations, community relations and crisis communications for Campbell's $650M North America Foodservice (NAFS) business. Developed and executed a strategic communications annual operating plan for the business and managed leadership communications. Led employee communications and engagement for NAFS’ 600+ employees throughout North America, including employee experience and community engagement programs. Garnered top-tier media coverage of the business area's wellness initiatives and 100+ products.
  • Campbell Soup Company
    Communications Specialist, Global Communications
    Campbell Soup Company Jul 2006 - Dec 2007
    Camden, Nj, Us
    Led internal communications initiatives for Campbell’s 18,000+ employees. Assisted with annual report development and quarterly earnings announcements. Developed and led a new affinity group as well as Campbell Soup Foundation events. Led the development and launch of a new global intranet and portal for Campbell Soup Company worldwide and managed online editorial content.
  • Lockheed Martin
    Communications Representative, Missiles And Fire Control
    Lockheed Martin Jun 2005 - Jul 2006
    Bethesda, Md, Us
    One of two communications practitioners selected from a national pool of thousands of applicants for Lockheed Martin’s Communications Leadership Development Program. Managed media relations and marketing initiatives for 70+ programs. Served as project manager for the development of marketing collateral and advertisements for focus programs, and was responsible for supervising the work of outside advertising consultants.
  • Lockheed Martin
    Communications Representative, Aeronautics
    Lockheed Martin Jun 2004 - Jun 2005
    Bethesda, Md, Us
    One of two communications practitioners selected from a national pool of thousands of applicants for Lockheed Martin’s Communications Leadership Development Program. Led media relations efforts and internal communications initiatives. Led Lockheed Martin Aeronautics' corporate giving and volunteer programs, including efforts that supported STEM initiatives, veteran well-being, and community resilience.
  • The Smithsonian Institution
    Marketing Specialist
    The Smithsonian Institution Jan 2004 - Jun 2004
    Washington, Dc, Us
    Developed and executed programming, special events, fundraising and marketing efforts.

Sheri Baker Skills

Writing Public Relations Social Media Media Relations Nutritional Counseling Strategic Communications Fundraising Internal Communications Program Development Event Management Marketing Volunteer Management Coaching Nonprofits Public Speaking Community Development Event Planning Marketing Strategy Facebook Strategy Community Outreach Program Management Social Networking Leadership Management Crisis Communications Blogging Publications Marketing Communications Editing Social Media Marketing Newsletters Philanthropy Corporate Communications Press Releases

Sheri Baker Education Details

  • University Of Maryland
    University Of Maryland
    Communications

Frequently Asked Questions about Sheri Baker

What company does Sheri Baker work for?

Sheri Baker works for Upwork

What is Sheri Baker's role at the current company?

Sheri Baker's current role is Senior Customer Advocacy Manager.

What is Sheri Baker's email address?

Sheri Baker's email address is sh****@****ail.com

What schools did Sheri Baker attend?

Sheri Baker attended University Of Maryland.

What are some of Sheri Baker's interests?

Sheri Baker has interest in Runner, Kale Eater, Dog Hugger, Explorer, Techie, Communicator, Traveler, Writer.

What skills is Sheri Baker known for?

Sheri Baker has skills like Writing, Public Relations, Social Media, Media Relations, Nutritional Counseling, Strategic Communications, Fundraising, Internal Communications, Program Development, Event Management, Marketing, Volunteer Management.

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