Sheri Phalsaphie Email and Phone Number
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Strengths: Multi-channel digital and offline marketing strategy, Human Centered Design, Customer Experience (CX), & Design Thinking. A demonstrated ability to develop authentic experiences and solutions by identifying and leveraging user insights/analytics. Results-oriented manager of people/projects who can design/implement innovative and effective programs. Excels in fast-paced environments. Unique ability to influence diverse groups from executives to engineers to end-users.Expertise:• Marketing Strategy/Program Management• Customer Experience/Journey Mapping/Human Centered Design/Design Thinking• Workshops, UX Research, Workflow Analysis, Facilitation • Senior Client/Agency Management• Performance Data Analysis• Team Development/MgmtCareer Highlights: - Led AARP customer experience to include feedback insights, applying learnings to drive marketing and enhance overall experience. Insight resources: Clarabridge, Voice of Customer, Foresee, NPS, Awareness Tracker. Channel feedback: call center, social media, artificial intelligence.- Managed AOL Chase account- the largest marketing partnership in AOL's Financial Services category. YOY increased revenue generation. - Launched first digital services division at The Economist Group's DC publications acting as Custom Solutions Consultant for the Northeast and West Coast regions- Managed solution dev/sales for AT&T-Yahoo's largest Telecom Account - achieved 160% goal- Generated $10 mm incremental AOL revenue via sales solutions efforts for new premium ad formats - Developed new, innovative AOL ad products–runner up in DMA Excellence Award- Speaker at Direct Marketing Association (DMA) National Conference 2010- 3+ yrs Agency account mgmt, insights, and strategic planning experience at EURO RSCG/Havas, NYC – Clients included JP Morgan, Nestle, Frito-Lay & Schering-Plough - MBA–Smith School of Business, MD-Management and International BusinessSpecialties: Customer Experience, Customer Success, Digital, Advertising, Marketing, Video, Social, Search, Email, Mobile, Sales Solutions, Account Management, Customer Insights
Sp Consulting
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Principal Cx Consultant And Marketing StrategySp ConsultingWashington, Dc, Us
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Principal Cx Consultant / Marketing StrategySp Consulting Jan 2019 - PresentRemote- Marketing Strategy - Value Proposition, Key Brand Messaging, Data on Target Customer Demographics, Customer Experience, Gap Analysis, SWOT- Strategy Credentials: MBA, Smith School of Business - Strategy, International Marketing- CX (Customer Experience), UX (User Experience), Human Centered Design, User Centered Design - Research Planning, Empathy Interviews, Customer Journey Mapping, Data Synthesis, Brainstorm ideas, Concept Development, Prototyping, User Testing & Co-Creation, Storytelling- CX Credentials: Customer Journey Mapping (CX / UX), CX Design Thinking, Creating the Innovative Workplace, and Discovery Tools Certification at the UVA Darden School of Business; Member - Customer Experience Professional Association (Metro DC Chapter)- Freelance/Project based initiatives: · Working with CX consulting firm to develop content and positioning that will aide sales/increased leads and retention.- Provided strategic insights for new business expansion - Determined best next steps for company wide CRM solution - Documented industry best practices to ensure existing and new clients utilize new targeted information sessions.
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Marketing Campaign ManagerAmerican Public Education, Inc. (Apei) Jun 2020 - 2021Washington Dc-Baltimore Area -
Digital Channel Manager/Strategy, Integrated Value And StrategyAarp Digital Mar 2013 - Jan 2019Washington D.C. Metro Area- Led key strategic online and offline initiatives to improve the member experience and ultimately increase awareness, engagement, and revenue i.e. programmatic (across AARP ad opportunities) and web experience (across AARP owned and operated sites)- Key initiatives involved overall strategy, quantitative and qualitative research, target market analysis, campaign analysis, multi-cultural audience marketing/user experience, provider/client program optimization and monetization, and overall program management- Developed cross channel programs including online/web (across desktop, mobile/tablet and text), email, social, call center, and events.AWARDS:Hermes Creative Awards: 2018 Gold Winner MarCom Awards 2018 & 2017 Platinum Winner -
Consultant, Custom Digital SolutionsThe Economist Digital (Cq Roll Call) Jun 2012 - Aug 2012Washington D.C. Metro Area- Launched the first digital services division of The Economist Group's DC publication CQ Roll Call.- Led Northeast and West Coast digital solution development for the The Economist Group's DC publications and products.- Created custom issue education destinations throughout the digital landscape for companies, associations, and councils to educate, engage, and activate an influential audience online.- Provided clients online advocacy solutions that help to build and activate an influential community through educating, engagement and social networking. -
Account DirectorYahoo! Nov 2011 - Mar 2012Greater New York City Area- Managed the AT&T strategic advertising partnership acting as central point of contact managing the MEC Agency relationship in NY and Seattle.- Generated sales of $18 Million in combined revenue cross Yahoo Display, Network, Mobile, Social, and Search properties.- Successfully secured first contract from AT&T west coast office.- Exceeded Q1 2012 goal by 160% through unique advertising programs consisting of integrated online/offline, branding sponsorships, CPM, CPA, search, mobile, social, content distribution, marketing alliances, product deals, and co-branding partnerships - Secured 2012 AT&T Business Upfront Contract: $45 Million Media Commitment.- Worked to ensure full revenue generation via inventory optimization recommendations -
DirectorAol May 2008 - Oct 2011- Managed strategic advertising partnerships with billings over +$60 MM, acting as central point of contact- Led program, solution sales development, and operational efforts across multiple AOL and Huffington Post brands/sites- Ensured over 13 Lifestyle sites as well as Games.com and Patch (AOL Local) are optimally monetized - generating +$40mm annually- Managed and coached team of advertising managers ensuring accurate sales packaging, forecasting, launch implementation, and revenue recognition/delivery.AWARD:DMA / EEC Email Excellence: Runner Up in EEC annual awardsSenior Marketing Manager- Managed the Chase account - the largest marketing partnership in AOL's Financial Services category. Multi-million dollar revenue generation via new/renewal clients. - Ensured full $9 MM quarterly revenue recognition by achieving contractual goals/obligations across all online and offline promotions (i.e. AOL, AIM, Time Warner properties) - Responsible for short/long term media optimization strategies with the goal of maximizing revenue- Led tests of new AOL marketing initiatives – i.e. real-time email marketing, search, retention offers – and provided performance insights to internal groups for existing and potential deals See less -
Senior Marketing ManagerAol May 2008 - Oct 2011- Managed the Chase account at AOL - the largest marketing partnership in AOL's Financial Services category. Multi-million dollar revenue generation via new/renewal clients. - Ensured full $9 MM quarterly revenue recognition by achieving contractual goals/obligations across all online and offline promotions (i.e. AOL, AIM, Time Warner properties) - Responsible for short/long term media optimization strategies with the goal of maximizing revenue- Led tests of new AOL marketing initiatives – i.e. real-time email marketing, search, retention offers – and provided performance insights to internal groups for existing and potential deals
Sheri Phalsaphie Skills
Sheri Phalsaphie Education Details
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University Of Virginia Darden Executive Education: Cx Design Thinking Parts 1 & 2 -
Human Centered Design / Design Thinking - Customer Experience/User Experience
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Customer Cx And User Ux Experience - Design Thinking - Human Centered Design
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Mba Business Management - Marketing And International Business -
Integrated Strategic Communications
Frequently Asked Questions about Sheri Phalsaphie
What company does Sheri Phalsaphie work for?
Sheri Phalsaphie works for Sp Consulting
What is Sheri Phalsaphie's role at the current company?
Sheri Phalsaphie's current role is Principal CX Consultant and Marketing Strategy.
What is Sheri Phalsaphie's email address?
Sheri Phalsaphie's email address is sp****@****aol.com
What is Sheri Phalsaphie's direct phone number?
Sheri Phalsaphie's direct phone number is (202) 434*****
What schools did Sheri Phalsaphie attend?
Sheri Phalsaphie attended University Of Virginia Darden School Of Business, University Of Virginia Darden School Of Business, University Of Virginia Darden School Of Business, University Of Maryland - Robert H. Smith School Of Business, University Of Kentucky.
What skills is Sheri Phalsaphie known for?
Sheri Phalsaphie has skills like Online Advertising, Email Marketing, Digital Marketing, Digital Strategy, Integrated Marketing, Digital Media, Advertising, Account Management, Program Management, Strategy, Programmatic Media Buying, Seo.
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