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Sheri Phalsaphie Email & Phone Number
Principal CX Consultant and Marketing Strategy
at
SP Consulting
1 work email found
@aarp.org
2 phones found area 202 and 866
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Principal CX Consultant and Marketing Strategy
Location
Washington, District of Columbia, United States
Company size
Who is Sheri Phalsaphie? Overview
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Quick answer
Sheri Phalsaphie is listed as Principal CX Consultant and Marketing Strategy at SP Consulting, a with 5 employees, based in Washington, District of Columbia, United States. AeroLeads shows a work email signal at aarp.org, phone signal with area code 202, 866, and a matched LinkedIn profile for Sheri Phalsaphie.
Sheri Phalsaphie previously worked as Principal CX Consultant / Marketing Strategy at Sp Consulting and Marketing Campaign Manager at American Public Education, Inc. (Apei). Sheri Phalsaphie holds University Of Virginia Darden Executive Education: Cx Design Thinking Parts 1 & 2 from University Of Virginia Darden School Of Business.
Company email context
Email format at SP Consulting
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{first_initial}{last}@aarp.org
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Profile bio
About Sheri Phalsaphie
Strengths: Multi-channel digital and offline marketing strategy, Human Centered Design, Customer Experience (CX), & Design Thinking. A demonstrated ability to develop authentic experiences and solutions by identifying and leveraging user insights/analytics. Results-oriented manager of people/projects who can design/implement innovative and effective programs. Excels in fast-paced environments. Unique ability to influence diverse groups from executives to engineers to end-users.Expertise:• Marketing Strategy/Program Management• Customer Experience/Journey Mapping/Human Centered Design/Design Thinking• Workshops, UX Research, Workflow Analysis, Facilitation • Senior Client/Agency Management• Performance Data Analysis• Team Development/MgmtCareer Highlights: - Led AARP customer experience to include feedback insights, applying learnings to drive marketing and enhance overall experience. Insight resources: Clarabridge, Voice of Customer, Foresee, NPS, Awareness Tracker. Channel feedback: call center, social media, artificial intelligence.- Managed AOL Chase account- the largest marketing partnership in AOL's Financial Services category. YOY increased revenue generation. - Launched first digital services division at The Economist Group's DC publications acting as Custom Solutions Consultant for the Northeast and West Coast regions- Managed solution dev/sales for AT&T-Yahoo's largest Telecom Account - achieved 160% goal- Generated $10 mm incremental AOL revenue via sales solutions efforts for new premium ad formats - Developed new, innovative AOL ad products–runner up in DMA Excellence Award- Speaker at Direct Marketing Association (DMA) National Conference 2010- 3+ yrs Agency account mgmt, insights, and strategic planning experience at EURO RSCG/Havas, NYC – Clients included JP Morgan, Nestle, Frito-Lay & Schering-Plough - MBA–Smith School of Business, MD-Management and International BusinessSpecialties: Customer Experience, Customer Success, Digital, Advertising, Marketing, Video, Social, Search, Email, Mobile, Sales Solutions, Account Management, Customer Insights
Listed skills include Online Advertising, Email Marketing, Digital Marketing, Digital Strategy, and 27 others.
Current workplace
Sheri Phalsaphie's current company
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Sp Consulting
8 roles
Sheri Phalsaphie work experience
A career timeline built from the work history available for this profile.
Principal Cx Consultant / Marketing Strategy
Current- Marketing Strategy - Value Proposition, Key Brand Messaging, Data on Target Customer Demographics, Customer Experience, Gap Analysis, SWOT- Strategy Credentials: MBA, Smith School of Business - Strategy, International Marketing- CX (Customer Experience), UX (User Experience), Human Centered Design, User Centered Design - Research Planning, Empathy Interviews, Customer Journey Mapping, Data Synthesis, Brainstorm ideas, Concept Development, Prototyping, User Testing & Co-Creation, Storytelling- CX Credentials: Customer Journey Mapping (CX / UX), CX Design Thinking, Creating the Innovative Workplace, and Discovery Tools Certification at the UVA Darden School of Business; Member - Customer Experience Professional Association (Metro DC Chapter)- Freelance/Project based initiatives: · Working with CX consulting firm to develop content and positioning that will aide sales/increased leads and retention.- Provided strategic insights for new business expansion - Determined best next steps for company wide CRM solution - Documented industry best practices to ensure existing and new clients utilize new targeted information sessions.
Jan 2019 - Present
Marketing Campaign Manager
Jun 2020 - 2021
Digital Channel Manager/Strategy, Integrated Value And Strategy
- Led key strategic online and offline initiatives to improve the member experience and ultimately increase awareness, engagement, and revenue i.e. programmatic (across AARP ad opportunities) and web experience (across AARP owned and operated sites)- Key initiatives involved overall strategy, quantitative and qualitative research, target market analysis, campaign analysis, multi-cultural audience marketing/user experience, provider/client program optimization and monetization, and overall program management- Developed cross channel programs including online/web (across desktop, mobile/tablet and text), email, social, call center, and events.AWARDS:Hermes Creative Awards: 2018 Gold Winner MarCom Awards 2018 & 2017 Platinum Winner
Mar 2013 - Jan 2019
Consultant, Custom Digital Solutions
- Launched the first digital services division of The Economist Group's DC publication CQ Roll Call.- Led Northeast and West Coast digital solution development for the The Economist Group's DC publications and products.- Created custom issue education destinations throughout the digital landscape for companies, associations, and councils to educate, engage, and activate an influential audience online.- Provided clients online advocacy solutions that help to build and activate an influential community through educating, engagement and social networking.
Jun 2012 - Aug 2012
Account Director
- Managed the AT&T strategic advertising partnership acting as central point of contact managing the MEC Agency relationship in NY and Seattle.- Generated sales of $18 Million in combined revenue cross Yahoo Display, Network, Mobile, Social, and Search properties.- Successfully secured first contract from AT&T west coast office.- Exceeded Q1 2012 goal by 160% through unique advertising programs consisting of integrated online/offline, branding sponsorships, CPM, CPA, search, mobile, social, content distribution, marketing alliances, product deals, and co-branding partnerships - Secured 2012 AT&T Business Upfront Contract: $45 Million Media Commitment.- Worked to ensure full revenue generation via inventory optimization recommendations
Nov 2011 - Mar 2012
Director
- Managed strategic advertising partnerships with billings over +$60 MM, acting as central point of contact- Led program, solution sales development, and operational efforts across multiple AOL and Huffington Post brands/sites- Ensured over 13 Lifestyle sites as well as Games.com and Patch (AOL Local) are optimally monetized - generating +$40mm annually- Managed and coached team of advertising managers ensuring accurate sales packaging, forecasting, launch implementation, and revenue recognition/delivery.AWARD:DMA / EEC Email Excellence: Runner Up in EEC annual awardsSenior Marketing Manager- Managed the Chase account - the largest marketing partnership in AOL's Financial Services category. Multi-million dollar revenue generation via new/renewal clients. - Ensured full $9 MM quarterly revenue recognition by achieving contractual goals/obligations across all online and offline promotions (i.e. AOL, AIM, Time Warner properties) - Responsible for short/long term media optimization strategies with the goal of maximizing revenue- Led tests of new AOL marketing initiatives – i.e. real-time email marketing, search, retention offers – and provided performance insights to internal groups for existing and potential deals See less
May 2008 - Oct 2011
Senior Marketing Manager
- Managed the Chase account at AOL - the largest marketing partnership in AOL's Financial Services category. Multi-million dollar revenue generation via new/renewal clients. - Ensured full $9 MM quarterly revenue recognition by achieving contractual goals/obligations across all online and offline promotions (i.e. AOL, AIM, Time Warner properties) - Responsible for short/long term media optimization strategies with the goal of maximizing revenue- Led tests of new AOL marketing initiatives – i.e. real-time email marketing, search, retention offers – and provided performance insights to internal groups for existing and potential deals
May 2008 - Oct 2011
5 education records
Sheri Phalsaphie education
University Of Virginia Darden Executive Education: Cx Design Thinking Parts 1 & 2
Discovery Tools By University Of Virginia, Darden School Of Business Foundation Through Novoed., Human Centered Design / Design Thinking - Customer Experience/User Experience
Creating The Innovative Workplace - University Of Virginia, Darden School Of Business Foundation, Customer Cx And User Ux Experience - Design Thinking - Human Centered Design
Mba, Mba Business Management - Marketing And International Business
Ba, Integrated Strategic Communications
FAQ
Frequently asked questions about Sheri Phalsaphie
Quick answers generated from the profile data available on this page.
What company does Sheri Phalsaphie work for?
Sheri Phalsaphie works for SP Consulting.
What is Sheri Phalsaphie's role at SP Consulting?
Sheri Phalsaphie is listed as Principal CX Consultant and Marketing Strategy at SP Consulting.
What is Sheri Phalsaphie's email address?
AeroLeads has found 1 work email signal at @aarp.org for Sheri Phalsaphie at SP Consulting.
What is Sheri Phalsaphie's phone number?
AeroLeads has found 2 phone signal(s) with area code 202, 866 for Sheri Phalsaphie at SP Consulting.
Where is Sheri Phalsaphie based?
Sheri Phalsaphie is based in Washington, District of Columbia, United States while working with SP Consulting.
What companies has Sheri Phalsaphie worked for?
Sheri Phalsaphie has worked for Sp Consulting, American Public Education, Inc. (Apei), Aarp Digital, The Economist Digital (Cq Roll Call), and Yahoo!.
How can I contact Sheri Phalsaphie?
You can use AeroLeads to view verified contact signals for Sheri Phalsaphie at SP Consulting, including work email, phone, and LinkedIn data when available.
What schools did Sheri Phalsaphie attend?
Sheri Phalsaphie holds University Of Virginia Darden Executive Education: Cx Design Thinking Parts 1 & 2 from University Of Virginia Darden School Of Business.
What skills is Sheri Phalsaphie known for?
Sheri Phalsaphie is listed with skills including Online Advertising, Email Marketing, Digital Marketing, Digital Strategy, Integrated Marketing, Digital Media, Advertising, and Account Management.
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