Sheri Collins, Mba Email & Phone Number

New York, Ny, Us

Elevated to director position in keeping with current responsibilities and impact on the division’s brand strategy, business development and strategic partnerships. Provided leadership in the COVID19 pandemic and the pivot from in person to virtual events. Improved contract management, productivity and collaboration with clients and colleagues in remote work environment. Advised senior leadership, colleagues and clients on diversity, equity and inclusion initiatives involving black entrepreneurship, financial literacy, and social justice.-Prevented massive cancellations due to the pandemic by researching the best practices and conveying the benefits of virtual events to nervous clients. Generated over a half million in revenue in six months. - Developed digital marketing strategies to enhance lead generation, maintain partner relationships, and engage past clients. Worked with in house staff to create social media content and expanded brand awareness.- Presented The Shark Group Core Values Award for “Diversity.” Recognized by peers for visionary leadership and being a champion of diversity and inclusion in the workplace.- Provided inspirational leadership in the creation of Black Entrepreneurs Day event. Produced viral-worthy celebrity Game Changer Conversations with host Daymond John. Event was live streamed to over sixty million viewers worldwide and won two Webby Awards in its category.- Featured blog writer of “7 Questions to Uncover Your Personal Brand” in the launch of Daymond John’s bestselling book, “POWERSHIFT: Transform Any Situation, Close Any Deal, and Achieve Any Outcome,” Currency Books, March 2020.

New York, Ny, Us

Hired by President to support the startup of the public speaking division. Designed processes to oversee complex event logistics, marketing communications and calendar. Maintained key relationships with Fortune 500 Companies and top speaking bureaus in the U.S. and abroad, as well as large non-profit organizations. Managed sales prospects and bookings for a talent roster of keynote speakers and expert entrepreneurs, including FUBU Founder / CEO Daymond John, star of ABC’s Shark Tank; Black Enterprise Executive Editor-at-large Alfred Edmond Jr.; NBC’s Today Show Digital Lifestyle Expert Mario Armstrong; Pharmaceutical CEO & Women’s Advocate Cindy Eckert; former President of Entertainment for Telemundo and Best-Selling Author Nely Galán; and Expert Entrepreneur & former Shark Tank investor Kevin Harrington. - Named the personal branding expert in Daymond John's Inner Circle training program. Received top scores on participant evaluations for the ability to naturally engage with the audience and dynamic presentation style.- Facilitated the development of the company’s Core Values and the planning of team-building activities, as well as discussion groups around social justice after the murder of George Floyd.- Produced sold-out book launch event in Harlem for “THE POWER OF BROKE: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage,” Crown Business, March 2016. Featured blog writer of “From Intern to a Job a Million Girls Would Kill for.”

Designed brand revival of the long-standing soul food bistro. Initiated social media marketing and provided creative direction for commercials. Generated outstanding customer engagement and won national Best Soul Food awards.

Conducted strategic planning sessions with executives and board members of Black Women’s Giving Circle. Planned and executed Harlem Mothers S.A.V.E. event for the 20th Anniversary of the 1992 film JUICE.

Detroit, Michigan, Us

Performed strategic marketing workshops with account managers in the association and nonprofit marketplace. Improved sales results and retention. Led new CEO and executive team at dental subsidiary in strategic planning sessions which resulted in the development and board approval of new dental products in the marketplace.

Detroit, Michigan, Us

Promoted by Vice President at the not-for-profit healthcare insurer after record-breaking sales results as regional sales manager and demonstrated ingenuity to rebrand the small business department into the Small Business Development Center. Provided fearless transformational leadership amid massive changes in public policy concerning health plans and patient privacy due to new HIPAA laws. Spearhead innovative marketing communications strategies and sales training in support of new corporate strategic directions and reorganization.- Led the implementation of innovative digital curriculums empowered by entrepreneurial thinking and the first CRM platform for sales managers and representatives. Improved market performance and productivity statewide and left a legacy of exceeding expectations. - Developed targeted messaging for print, radio, television, billboard, and website advertising for the launch of a new business unit for guaranteed-issue individual health plans, which effectively prepared the company to succeed in the Affordable Care Act Marketplace years later.- Revitalized annual sales conferences with contemporary themes, activities, and keynote speakers. Energized employee morale and engagement statewide.

Detroit, Michigan, Us

Selected by the Vice President of Sales and Marketing to manage the region’s small business department after years of poor performance. Effectively revitalized the department using an innovative brand strategy as “The Small Business Development Center” to support small business owners in S.E. Michigan. Developed targeted marketing strategies, hired entry-level sales representatives, and created sales training to meet the needs of small business owners in a whole new way. After exceeding sales goals by over 15 percent for three years in a row, handpicked to generate a new business development strategy for the small business market state-wide. - Spearheaded and led cross-functional teams of BCBSM employees and Independent Insurance Agents in a three-month strategic planning project to improve statewide performance in the small business market.- Gained a well-earned reputation as the “Small Business Czar-ina” and appointed a member of the Small Business Advisory Council at the Detroit Regional Chamber of Commerce.

Detroit, Michigan, Us

Hired as a bright-eyed new Insurance Sales Representative in 1992 and enjoyed a successful career for over 15 years. Promoted every few years to a variety of marketing positions of increasing responsibility:- Sales Manager, Oakland County- Sales Trainer, Headquarters- Account Manager, Special Markets (Associations and Nonprofits)

Bachelor Of Science - Bs, Public Affairs Management

Rhetoric: The Art Of Persuasive Writing And Public Speaking

Digital Marketing Mastery

Mba, Strategic Marketing And Management

Certificate, Strategic Visioning

Executive Education, Strategic Sales Management

Certificate, Professional Sales Coaching

Diploma, Chemical-Biological Curriculum