Sheri Collins, Mba

Sheri Collins, Mba Email and Phone Number

Brand Stylist | Director, Marketing #SharkSpeakers | The Shark Group, Daymond John, CEO | 4X Webbys | TEDx Speaker | Muse @ The Shark Group
Sheri Collins, Mba's Location
Detroit, Michigan, United States, United States
Sheri Collins, Mba's Contact Details

Sheri Collins, Mba work email

Sheri Collins, Mba personal email

n/a
About Sheri Collins, Mba

Creative, confident, and high-performance sales, marketing, and business development professional with over 20+ years’ experience in improving competitive market positioning. Transformational leader successful in start-up, turnaround, and high growth markets. Skilled at building relationships with executive level decision makers across diverse industries. Branding, Public Relations & Recognition Special Events & Seminar Presentations Prospecting & Sales Management Sales Training & Team Leadership B2B & B2C Strategic Marketing Negotiations & Contract ManagementSheri stepped out on faith, resigning from a position as director of marketing communications and sales training at a major health insurer after 15 years, leaving behind the security of a six-figure salary to live a life on purpose. After losing everything in the Great Recession, she moved to New York City with $1000 in her purse, one client and a dream. Today, Sheri is the director of sales and marketing of the public speaking division for The Shark Group with Daymond John, CEO, founder of FUBU and star of ABC’s Shark Tank. Her journey “From Intern to a Job a Million Girls Would Kill for” was shared as a featured blogger in the launch of John's best-selling book, THE POWER OF BROKE in 2016.As the personal branding expert for John's training program, Sheri taught participants how to design an unforgettable brand identity that is authentic, and purpose driven. In 2020, Sheri was again a featured blogger for the launch of John’s fifth bestselling book, POWERSHIFT, with “7 Questions to Uncover Your Personal Brand.” In 2020 and 2021, Sheri produced John’s “Game Changer Conversations” at Black Entrepreneurs Day with celebrity entrepreneurs, including Kevin Hart, Tyra Banks, and Shaquille O’Neal. The celebration of black entrepreneurship was live streamed to over sixty million viewers worldwide and has won two Webby Awards in its category.Her spirited style has inspired clients and audiences, both the young and the ageless. Sheri delivered her first TEDx Talk virtually during the pandemic at TEDx Bergen County Academies. In addition, she’s been a featured speaker at colleges and professional organizations including National Association of Administrative Professionals; New York Women’s Chamber of Commerce; Hampton University; Rutgers Business School; University of Texas-Austin; and University of Delaware Diamond Business Challenge.

Sheri Collins, Mba's Current Company Details
The Shark Group

The Shark Group

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Brand Stylist | Director, Marketing #SharkSpeakers | The Shark Group, Daymond John, CEO | 4X Webbys | TEDx Speaker | Muse
Sheri Collins, Mba Work Experience Details
  • The Shark Group
    Director, Sales & Marketing, Shark Speakers
    The Shark Group Aug 2020 - Present
    New York, Ny, Us
    Elevated to director position in keeping with current responsibilities and impact on the division’s brand strategy, business development and strategic partnerships. Provided leadership in the COVID19 pandemic and the pivot from in person to virtual events. Improved contract management, productivity and collaboration with clients and colleagues in remote work environment. Advised senior leadership, colleagues and clients on diversity, equity and inclusion initiatives involving black entrepreneurship, financial literacy, and social justice.-Prevented massive cancellations due to the pandemic by researching the best practices and conveying the benefits of virtual events to nervous clients. Generated over a half million in revenue in six months. - Developed digital marketing strategies to enhance lead generation, maintain partner relationships, and engage past clients. Worked with in house staff to create social media content and expanded brand awareness.- Presented The Shark Group Core Values Award for “Diversity.” Recognized by peers for visionary leadership and being a champion of diversity and inclusion in the workplace.- Provided inspirational leadership in the creation of Black Entrepreneurs Day event. Produced viral-worthy celebrity Game Changer Conversations with host Daymond John. Event was live streamed to over sixty million viewers worldwide and won two Webby Awards in its category.- Featured blog writer of “7 Questions to Uncover Your Personal Brand” in the launch of Daymond John’s bestselling book, “POWERSHIFT: Transform Any Situation, Close Any Deal, and Achieve Any Outcome,” Currency Books, March 2020.
  • The Shark Group
    Sales Manager, Speaking Division
    The Shark Group Nov 2011 - Aug 2020
    New York, Ny, Us
    Hired by President to support the startup of the public speaking division. Designed processes to oversee complex event logistics, marketing communications and calendar. Maintained key relationships with Fortune 500 Companies and top speaking bureaus in the U.S. and abroad, as well as large non-profit organizations. Managed sales prospects and bookings for a talent roster of keynote speakers and expert entrepreneurs, including FUBU Founder / CEO Daymond John, star of ABC’s Shark Tank; Black Enterprise Executive Editor-at-large Alfred Edmond Jr.; NBC’s Today Show Digital Lifestyle Expert Mario Armstrong; Pharmaceutical CEO & Women’s Advocate Cindy Eckert; former President of Entertainment for Telemundo and Best-Selling Author Nely Galán; and Expert Entrepreneur & former Shark Tank investor Kevin Harrington. - Named the personal branding expert in Daymond John's Inner Circle training program. Received top scores on participant evaluations for the ability to naturally engage with the audience and dynamic presentation style.- Facilitated the development of the company’s Core Values and the planning of team-building activities, as well as discussion groups around social justice after the murder of George Floyd.- Produced sold-out book launch event in Harlem for “THE POWER OF BROKE: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage,” Crown Business, March 2016. Featured blog writer of “From Intern to a Job a Million Girls Would Kill for.”
  • Beans & Cornbread Soulful Bistro
    Brand Consultant
    Beans & Cornbread Soulful Bistro Jul 2007 - Mar 2016
    Designed brand revival of the long-standing soul food bistro. Initiated social media marketing and provided creative direction for commercials. Generated outstanding customer engagement and won national Best Soul Food awards.
  • The Hollis Group
    Brand Consultant
    The Hollis Group Aug 2010 - Jan 2012
    Conducted strategic planning sessions with executives and board members of Black Women’s Giving Circle. Planned and executed Harlem Mothers S.A.V.E. event for the 20th Anniversary of the 1992 film JUICE.
  • Blue Cross Blue Shield Of Michigan
    Independent Consultant
    Blue Cross Blue Shield Of Michigan Apr 2006 - Jul 2007
    Detroit, Michigan, Us
    Performed strategic marketing workshops with account managers in the association and nonprofit marketplace. Improved sales results and retention. Led new CEO and executive team at dental subsidiary in strategic planning sessions which resulted in the development and board approval of new dental products in the marketplace.
  • Blue Cross Blue Shield Of Michigan
    Director Of Marketing Communications And Sales Training
    Blue Cross Blue Shield Of Michigan Dec 2004 - Mar 2006
    Detroit, Michigan, Us
    Promoted by Vice President at the not-for-profit healthcare insurer after record-breaking sales results as regional sales manager and demonstrated ingenuity to rebrand the small business department into the Small Business Development Center. Provided fearless transformational leadership amid massive changes in public policy concerning health plans and patient privacy due to new HIPAA laws. Spearhead innovative marketing communications strategies and sales training in support of new corporate strategic directions and reorganization.- Led the implementation of innovative digital curriculums empowered by entrepreneurial thinking and the first CRM platform for sales managers and representatives. Improved market performance and productivity statewide and left a legacy of exceeding expectations. - Developed targeted messaging for print, radio, television, billboard, and website advertising for the launch of a new business unit for guaranteed-issue individual health plans, which effectively prepared the company to succeed in the Affordable Care Act Marketplace years later.- Revitalized annual sales conferences with contemporary themes, activities, and keynote speakers. Energized employee morale and engagement statewide.
  • Blue Cross Blue Shield Of Michigan
    Regional Sales Manager
    Blue Cross Blue Shield Of Michigan Apr 2000 - Dec 2004
    Detroit, Michigan, Us
    Selected by the Vice President of Sales and Marketing to manage the region’s small business department after years of poor performance. Effectively revitalized the department using an innovative brand strategy as “The Small Business Development Center” to support small business owners in S.E. Michigan. Developed targeted marketing strategies, hired entry-level sales representatives, and created sales training to meet the needs of small business owners in a whole new way. After exceeding sales goals by over 15 percent for three years in a row, handpicked to generate a new business development strategy for the small business market state-wide. - Spearheaded and led cross-functional teams of BCBSM employees and Independent Insurance Agents in a three-month strategic planning project to improve statewide performance in the small business market.- Gained a well-earned reputation as the “Small Business Czar-ina” and appointed a member of the Small Business Advisory Council at the Detroit Regional Chamber of Commerce.
  • Blue Cross Blue Shield Of Michigan
    Account Manager
    Blue Cross Blue Shield Of Michigan Apr 1992 - Apr 2000
    Detroit, Michigan, Us
    Hired as a bright-eyed new Insurance Sales Representative in 1992 and enjoyed a successful career for over 15 years. Promoted every few years to a variety of marketing positions of increasing responsibility:- Sales Manager, Oakland County- Sales Trainer, Headquarters- Account Manager, Special Markets (Associations and Nonprofits)

Sheri Collins, Mba Skills

Social Media Marketing Brand Development Marketing Social Media Advertising Marketing Strategy Marketing Communications Blogging Copywriting Public Relations Online Advertising Creative Direction Facebook Strategic Communications Media Relations Social Networking

Sheri Collins, Mba Education Details

  • Michigan State University
    Michigan State University
    Public Affairs Management
  • Harvardx
    Harvardx
    Rhetoric: The Art Of Persuasive Writing And Public Speaking
  • Digitalmarketer By Ryan Deiss
    Digitalmarketer By Ryan Deiss
    Digital Marketing Mastery
  • University Of Phoenix
    University Of Phoenix
    Strategic Marketing And Management
  • Grove Consultants International
    Grove Consultants International
    Strategic Visioning
  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Strategic Sales Management
  • Achieve Global Professional Training
    Achieve Global Professional Training
    Professional Sales Coaching
  • Cass Tech High
    Cass Tech High
    Chemical-Biological Curriculum

Frequently Asked Questions about Sheri Collins, Mba

What company does Sheri Collins, Mba work for?

Sheri Collins, Mba works for The Shark Group

What is Sheri Collins, Mba's role at the current company?

Sheri Collins, Mba's current role is Brand Stylist | Director, Marketing #SharkSpeakers | The Shark Group, Daymond John, CEO | 4X Webbys | TEDx Speaker | Muse.

What is Sheri Collins, Mba's email address?

Sheri Collins, Mba's email address is sh****@****oes.com

What schools did Sheri Collins, Mba attend?

Sheri Collins, Mba attended Michigan State University, Harvardx, Digitalmarketer By Ryan Deiss, University Of Phoenix, Grove Consultants International, University Of Michigan - Stephen M. Ross School Of Business, Achieve Global Professional Training, Cass Tech High.

What skills is Sheri Collins, Mba known for?

Sheri Collins, Mba has skills like Social Media Marketing, Brand Development, Marketing, Social Media, Advertising, Marketing Strategy, Marketing Communications, Blogging, Copywriting, Public Relations, Online Advertising, Creative Direction.

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