Sheri R. Email and Phone Number

Marketing Director for two Wisconsin franchises. Work with senior leadership to drive revenue through effective marketing tactics. Developed a program from scratch, including reporting and measurement structure. Manage vendor relationships with PPC provider, graphic designer, PR consultant and website management company; manage grass roots efforts within the company including professional chambers and associations; create all content for website updates, newsletter, blog, collateral material and social media postings; lead creation of new collateral material from inception through printing; lead community relations efforts in both communities; and responsible for developing and managing overall marketing budgets.

As owner of communications consulting firm, provide well-rounded strategic marketing leadership to Wisconsin clients. My work involves:• Integrating PR into client’s existing mix of marketing services;• Writing and editing copy for Web sites, blogs, newsletters, news releases, correspondence, speeches, talking points, and more – and particularly adept at laying the groundwork for effecting change and overcoming challenges via finely tuned, well-worded communication; • Supporting all media relations activities from initial list creation and campaign brainstorming to pitching, using social media, creating interview talking points, writing media kits, contacting editors/reporters, coordinating subject matter expert interviews, and serving as spokesperson when needed. Skilled at managing client expectations and adhering to budgets;• Creating tools that fall outside of traditional PR such as photography, simple sell sheets and video;• Counseling clients on sales and marketing strategy to achieve business goals.Work closely with Zilli Hospitality Group, SE Wisconsin’s largest catering/hospitality firm. Consult closely with CEO on an ongoing basis with sales strategy and fine tuning marketing communication, creating and participating in new business presentations, creating proposals to garner new business, and creating effective marketing tools.https://sites.google.com/site/strategiccommunicationpr/

Lead a weekly two-hour coaching session for Business Marketing 348 that complements the regular classroom work for 6-credit course. In addition to discussing principles of good communication, coaching involves one-on-one mentoring, group discussions of challenges and solutions, and grading papers.

Marketing Director for conference center (The Pyle Center) on the UW-Madison campus and partner lodging facility (The Lowell Center). Created a program that included managing an improved website; establishing photography and video library; delivery of a monthly newsletter to stakeholders; created new branding standards for marketing collateral library; led social media activities; and initiated relationship-building efforts with various constituencies.

PR Strategist for full-service advertising and PR agency. Provided PR counsel to clients and senior account management. Led all agency PR work including pitching new business, brainstorming campaign ideas, leading PR interaction with clients, and creating and executing plans. Led a team of two. Worked closely as an integrated member of teams with all agency disciplines including Interactive (Web), Creative and Account. Clients included WisDOT, Fleming’s Steakhouse, First Business Bank, Overture Center, Filene’s, Wisconsin’s Technical Colleges, Biomet, Mount Olympus and Mustard Girl Mustard. Routinely achieved 10x ROI on PR projects. Also successfully promoted agency when purchased by an employee in 2008, garnering significant local coverage in business media.

PR Strategist for full-service advertising and PR agency. Created PR plans and strategies that included writing/ editing regular media column, local media relations and special event support. Worked closely with A/Es to deliver integrated and effective marketing/PR programs for a variety of types of clients, including Building Advantage, a large local consortium of union construction trade groups. Successfully conceived of, planned and executed efforts to fully engage local union thought leaders via a regular column in the Daily Reporter, a series of special events and targeted outreach.

Acted as lead communications counsel to HR department. Worked closely with senior management to develop internal communications plan to share HR messages with 8500 employees and/or 12,000 agents & staff. Developed annual PR plan for my client, developed ongoing strategic communication, wrote speeches and columns for leadership, and found ways to assess effectiveness of communication.

Sole PR person at large multi-state architectural design firm. Created the department and ran the PR function for five-office firm. Prime contact for national PR. Submitted work for local and national design awards - and was responsible for a record number of awards in 2004 as well as Lab of the Year and Firm of the Year for WisAIA. Supervised all photo shoots.

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