Sherise Rivera Email & Phone Number

Tysons Corner, Virginia, United States

Joined Alarm.com, a leading software as a service (SaaS) platform for smart security and the Internet of Things, as a product marketing associate. Was quickly promoted to Senior Product Marketing Manager, overseeing three product categories and a team of Product Marketing Managers. Liaised between product management, sales, marketing, and training to develop and execute the go-to-market strategy for new products while also strategizing the sales growth of existing product lines. • Formulated and executed go-to-market strategies for several product lines and new product launches• Created product content, including product briefs, messaging, sales enablement assets, and other materials • Managed effective product launches by driving internal consensus around project and product deliverables and worked with all teams to ensure critical dates were met• Strategically promoted current product lines through targeted marketing and sales efforts• Synthesized technical product/service specs and translated them into meaningful insights and messaging for internal and external audiences• Turned marketing and buyer intelligence into sales tools and thought leadership to support the entire sales cycle• Developed actionable, data-driven insights to inform product and marketing strategy• Provided guidance and oversight to a team of Product Marketing Managers, ensuring the successful completion of projects and tasks in a timely and organized manner. Fostered an atmosphere of collaboration and trust

Due to previous work experience with successful product launches and effective project management, was moved to the Western Star Trucks marketing team. Helped develop and execute the marketing strategy for two highly regarded truck launches. Worked, often beyond the requirements of the position’s core responsibilities, with corporate communications, product marketing, engineering, and external vendors to ensure launch readiness. • Provided essential support in developing the strategy and overseeing the creation of all marketing communications including product images and videos, collateral, a 3D visualization tool, and website updates for the successful launch of a new truck model• Contributed significantly to the planning of all launch and media activities• Managed both internal resources and external vendors in the execution of launch and media-related activities • Assisted with managing all marketing communications including the revamp of the website and the development and execution of the new social media strategy

Managed all facets of the marketing communications, including campaigns, collateral, videos, website, and social media, for the market-leading Freightliner on-highway segment. Supervised a wide variety of vendors and successfully executed the creation of marketing materials including, but not limited to, brochures, videos, truck configurators, CGI image renders, and email campaigns. • Spearheaded the marketing communication efforts for the highly regarded launch of the enhanced Cascadia, the award-winning bestselling truck in North America • Oversaw, from concept to launch, the development of an award-winning ad campaign• Led a cross-functional team to develop the on-highway brand and marketing communications strategy to defend and grow its market leadership position• Supervised the Team Run Smart (TRS) program, an online community that helps promote and educate drivers on the business of trucking. Managed the rebranding and expansion of the TRS program

Portland, Oregon Area

Joined the connectivity department prior to the business unit’s transformation and expansion of services. Areas of responsibility ranged from product marketing and marketing communications to customer relations and product training. • Aided substantially in the effective rebranding of Detroit Connect Suite of Connected Vehicle Services• Supplied crucial assistance in the development, from the initial design to launch, of the Detroit Connect portal, an online hub where customers can access performance information on their fleet • Promoted and trained connectivity services to customers, dealers, and internal stakeholders • Acted as the liaison between customers, dealers, field sales/service, and the connectivity team. Gathered feedback and worked with the developers to resolve any issues. Work with product strategy to identify and prioritize additional service offerings

Worked on a special project that evaluated the entire organization in order to develop functional teams that would focus on ensuring the company’s market position and future profitability. Assisted in creating a specialized department (Total Cost of Ownership) and aided in determining the team's objectives concerning the broader organizational goals. • Helped develop the strategy for quantifying and improving the TCO of Freightliner Trucks • Coordinated with a cross-functional team the execution of TCO initiatives throughout the company in order to improve cost of ownership • Performed regular customer site visits to gather performance data and product feedback• Advised on the development of an ad campaign focused on cost of ownership for Freightliner Trucks • Trained dealers on the TCO principles and best practices for messaging to customers

Fort Mill, South Carolina, United States

Participated in a 15-month leadership program organized by parent company Daimler AG. Program consisted of three rotations, in the US and abroad, and focused on developing the skills needed to be a successful leader in a global organization. Rotated through several departments including Market Planning and Strategy, Digital Sales Tools, and the CEO’s Office. • Researched and analyzed local and global markets, with a special focus on marketing communications strategies, for benchmarking studies • Worked with departments across the organization to develop content, i.e. presentations and videos, for top leadership meetings, and events• Helped with the rollout to and training of the entire sales organization on a sales tool app that houses product information, configurators, collateral, and images

Bachelor Of Arts, Sociology

Masters Of Business Administration (Mba)

· Industry Research Project ­ The Spending Habits of the University of Massachusetts' Undergraduate Population in Downtown Amherst.